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DPChallenge Forums >> Business of Photography >> Advice Please! Image Use For Web Site
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05/08/2007 11:10:28 PM · #1
I received an email yesterday from a web site developer who would like to use one of my images for a site they are working on for their client. They are wondering what the charge would be. He said the image will be modified to fit their design. I have no experience with this sort of sale, so some advice would be greatly appreciated!

What questions should I be asking him before quoting him a price?

How much does something like this go for?

How do you write up a "receipt" for this sort of thing?

Would I have to charge sale tax? (I normally do for prints. I have a tax ID.)

As I said, I have no clue about this one...

Thanks in advance!
05/08/2007 11:24:09 PM · #2
Originally posted by ButterflySis:

I received an email yesterday from a web site developer who would like to use one of my images for a site they are working on for their client.

most excellent! congratulations!!

Originally posted by ButterflySis:

What questions should I be asking him before quoting him a price?

the two biggest issues are 1) coming to terms on a price, and 2) coming to terms on usage. it's one thing if they only want to use it on the web in a minor, supporting role. it's altogether different if they want to build their entire web campaign around it. and, it's a whole different book if they want to start incorporating the image onto saleable merchandise (such as t-shirts, postcards, etc.). you need to find out the full scope of how they envision using the image.

Originally posted by ButterflySis:

How much does something like this go for?

start with this thread. just realize the prices this comes up with is only a starting point for a negotiation. if this website developer has any experience, you should be able to ask them what they typically pay; then you can decide if it's close enough or too far apart from what you consider fair.

Originally posted by ButterflySis:

How do you write up a "receipt" for this sort of thing?

i typically use language as follows in the body of my receipt: "License fee for billboard use of image:
051002-James River Rapids-0091-300dpi

Image Description: Photograph of kayaker captured on the James River at Richmond, VA on October 2, 2005. Kayaker is just left of center of image, about to roll over to the left. Paddle is nearly vertical.

This license is limited to publishing the image as part of a metro-Richmond regional billboard campaign that will involve up to 6 billboards and will last up to 8 months. Any additional uses or extended use may be subject to additional fees, and is prohibited without prior written permission."

Originally posted by ButterflySis:

Would I have to charge sale tax? (I normally do for prints. I have a tax ID.)

you only have to charge sales tax if they are not sales tax exempt. if they are a business and charge and collect sales tax, then you do not have to collect from them.

Originally posted by ButterflySis:

Thanks in advance!

cheers! good luck!!

Message edited by author 2007-05-08 23:24:27.
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