How do you price electronic usage rights?

Canon EF 300mm f/2.8L IS USM

04/11/2007 11:22:33 PM · #1

I can figure usage for the book but they want electronic rights for 7 years. What are the going rates?

Thanks

Skip

Canon EOS-1D X

04/12/2007 03:16:47 AM · #2

Originally posted by Niten:

I can figure usage for the book but they want electronic rights for 7 years. What are the going rates?

there are a number of factors...

you mention "usage for the book"--does that mean you've already come to terms with a print license fee, and that the electronic rights are an add-on usage?

do they want to use it exclusively, or can you also license it to others? is it going to be used commercially, or editorially, or both (sometimes images in a book are also used to promote the book and/or publisher and/or author)? is it going to be on a main page, or a secondary page, or a lessor page? what percentage of the page is the image going to take? is it to be used only on a webpage, or is it going to be used and/or linked to any emails?

and lastly, what is their budget for images?

this is something where the rate could range between $50 and $4500, with budget being one of the primary factors.

04/12/2007 11:40:52 AM · #3

The book is <40,000 text book US <5% Canada We haven't agreed to terms yet But I'm thinking in the range of $350-400 plus electronic which I'm lost as to how to price. They gave me no info on what they plan to do electronically but I can ask at time of negotiations if it anything big. I dont expect they will want to do much electronically. Its inside half page btw

Canon EF 300mm f/2.8L IS USM

04/12/2007 11:55:49 AM · #4

Here is the picture

Skip

Canon EOS-1D X

04/12/2007 08:41:02 PM · #5

royalty free: somewhere between $100-200, depending on resolution
rights managed: considered as part of a digital multimedia presentation up to 5 years, $500-750.

ok, given that, it still comes back to their budget. find out what they've budgeted and decide for yourself if it's acceptable. one thing that can tip things in your favor is whether or not they approached you. for example, i recently licensed an image for half of what the 'going rate' was...however, it was twice as much as what they had originally budgeted and more than 10x as much as what they could have gotten royalty-free from a microstock agency. how? because i had an image that 1) fit their needs without breaking the bank, and 2) was a damn site closer to what they could have gotten from a custom shoot, vs a generic shot. you'll have to determine your own degree of flexibility ;-)