New brochure - what do you think?

07/19/2006 02:52:50 PM · #1

these are the inside and outside of my new brochure. what do you think? anything i should change?

Lorene

Canon EOS-550D Rebel T2i

Canon EF 50mm f/1.8 II

07/19/2006 03:03:59 PM · #2

I think it looks really nice. It seems like you really have the customers in mind and will work with them to ensure they get the photos they really want.

A bit of nit-picking from a grammar point of view:
Under "Portrait Tips" you put "white shirt sand jeans" but I think you mean "white shirts and jeans"
The last sentence of this section says "the pictures will not look well" but I think you mean "not look good" because the pictures aren't unhealthy, right? ;)
On the cover, you mention you use a "pressional Lab" but I think it should be "professional lab"

HTH!

Message edited by author 2006-07-19 15:06:17.

Canon EOS-20D

07/19/2006 03:07:22 PM · #3

I think the layout is nice but in my opinion, it'd be easier to read if you chose a simpler font for the body of text. Scripty, italics-like font is hard on the eyes, especially in that quantity.

FocusPoint

XIAOMI Redmi Note 8 Pro

07/19/2006 03:16:40 PM · #4

left a comment ;)

Pentax DA 18-55mm f/3.5-5.6 AF

07/19/2006 03:17:28 PM · #5

thanks for the advice so far! i tried another font, but kept coming back to this. the image you see here is about 70% full size.

Message edited by author 2006-07-19 15:18:49.

faidoi

Pentax K10D

07/19/2006 03:22:19 PM · #6

Originally posted by mk:

I think the layout is nice but in my opinion, it'd be easier to read if you chose a simpler font for the body of text. Scripty, italics-like font is hard on the eyes, especially in that quantity.

Agreed.

Bear_Music

Samsung Galaxy S24, S24+, S24 Ultra

Sony Vario-Tessar T* FE 24-70mm f/4 ZA OSS

07/19/2006 03:37:14 PM · #7

I strongly dislike the Zapf Chancery (if that's what it is, looks like it) for body text especially. So add me to that list. The layout is competent, the information is good.

R.

faidoi

Pentax K10D

Pentax DA 18-55mm f/3.5-5.6 AF

07/19/2006 03:40:44 PM · #8

Originally posted by Lorene:

..or white shirts and khaki pants?

Olympus 14-45mm f/3.5-5.6 Zuiko Digital ED

07/19/2006 09:55:12 PM · #9

Originally posted by Bear_Music:

I strongly dislike the Zapf Chancery (if that's what it is, looks like it) for body text especially. So add me to that list. The layout is competent, the information is good.

R.

it's cataneo, a slightly more polished font than zapf chancery. i do agree with script fonts usually being hard to read, but it seems to work here. i've printed it out, and as it's 14 point, it doesn't seem too hard to look at at all. pluss, it seems i've chosen this font for everything to do with this business, without even thiking about it - it's almost become emblematic.

thanks very much for all the words of wisdom. i've fixed those typos now.

annasense

Olympus E-500 EVOLT

07/19/2006 10:05:39 PM · #10

left a comment, but you're probably not gonna like it after reading your comments in this thread...

Canon EF 24-105mm f/4.0 L IS

07/19/2006 10:53:51 PM · #11

it seems the consensus is lose the script font. i'll give it a go tomorrow, and see how it looks. thanks very much for the constructive crits - always very helpful - even if i have blinkers on sometimes!

but, for now, to bed...

mandyturner

Canon EOS-5D Mark II

07/19/2006 10:57:09 PM · #12

Why are you so cheap?

Tamron AF 28-300mm f/3.5-6.3 XR Di LD Aspherical IF for Canon

07/20/2006 06:08:59 AM · #13

Originally posted by mandyturner:

Why are you so cheap?

that was my next question. partly because i live in a rural area, where money is not plentiful. i'm not offering a package, but am charging for the sitting and then the printing. i have doubled my costs or more for the printing, and will charge $40 for any pp above the very basic. should i charge more?

pix-al

Canon EOS-5D

07/20/2006 06:24:58 AM · #14

A lot of photographers in the UK seem to charge little for the actual sitting, but charge loads for the prints. You seem to be doing it the other way round, which to me makes more sense business wise, as if the customer only wants 2 prints, then you will still make your money off the sitting fee, though they may not feel it is such good value as a customer who wants 20 prints...

shalrath

Nikon D200

Nikon AF Nikkor 85mm f/1.4D IF

07/20/2006 06:34:33 AM · #15

I feel the need to comment on the font as well... being that lines of text require me to wear glasses anyway, I found this particularly difficult to keep focus on. It's a great font for headings, but perhaps something simpler for the body? Just my 2c

Otherwise it looks great though.

(PS. In my English "looks well" is perfectly acceptable as well :)).

Message edited by author 2006-07-20 06:35:16.

07/20/2006 09:11:53 AM · #16

ok, redone with a different font - eras light, with faux bold, condensed to 95%. is this any better?

jah_luv

Canon PowerShot S50

07/20/2006 09:26:13 AM · #17

Yes, I agree that the font needed to be changed, and it looks very nice now! Good job!

07/20/2006 09:45:47 AM · #18

Originally posted by shalrath:

...
(PS. In my English "looks well" is perfectly acceptable as well :)).

thanks, shalrath. yup, it's a bit more formal, but it's right...

freakin_hilarious

Canon EOS-550D Rebel T2i

07/20/2006 10:55:20 AM · #19

Originally posted by xianart:

Originally posted by shalrath:
...
(PS. In my English "looks well" is perfectly acceptable as well :)).

thanks, shalrath. yup, it's a bit more formal, but it's right...

Here is a little bit more information for you on the good vs. well question. Both are commonly misused, so it's easy to get confused. The following is taken from a Purdue University online grammar lesson about adjectives and adverbs (linky).

Good or Well?

Good is an adjective, so you do not do good or live good, but you do well and live well. Remember, though, that an adjective follows sense-verbs and be-verbs, so you also feel good, look good, smell good, are good, have been good, etc. (Refer to rule #3 above for more information about sense verbs and verbs of appearance.)

Confusion can occur because well can function either as an adverb or an adjective. When well is used as an adjective, it means "not sick" or "in good health." For this specific sense of well, it's OK to say you feel well or are well -- for example, after recovering from an illness. When not used in this health-related sense, however, well functions as an adverb; for example, "I did well on my exam."

Please do with this information what you will. Most people probably won't notice the mistake, but it doesn't hurt to be as professional as possible. (I added the emphasis above to help illustrate how the rule applies to your situation.)

edit: fixed a typo :)

Message edited by author 2006-07-20 11:22:51.

Canon EF 100mm f/2.8 USM Macro

07/20/2006 11:03:17 AM · #20

thanks fh. i had always taken good to be the moral adjective, thus one cannot look good, but one can do good when it's taken as a noun.

anyway, i'll change that too.

i have a question regarding justifying the text. how does one do it in photoshop? i found the paragraph menu, but the justify buttons aren't active. what do i need to do?

TechnoShroom

Canon EOS-30D

07/20/2006 11:12:05 AM · #21

There shouldn't be anything you need to do, just click on the alignment/justification you want.

Message edited by author 2006-07-20 11:12:27.

Canon EOS-20D

Canon EF 100mm f/2.8 USM Macro

07/20/2006 11:17:34 AM · #22

I don't think you can auto justify text in Photoshop, I believe you can only center or left/right align.

TechnoShroom

Canon EOS-30D

07/20/2006 11:23:07 AM · #23

Originally posted by mk:

I don't think you can auto justify text in Photoshop, I believe you can only center or left/right align.

There's left, center, and right align and left, center, right, and full justify.

Canon EOS-20D

07/20/2006 11:26:41 AM · #24

Originally posted by TechnoShroom:

Originally posted by mk:
I don't think you can auto justify text in Photoshop, I believe you can only center or left/right align.

There's left, center, and right align and left, center, right, and full justify.

How do you specify a text area then? The borders...