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03/06/2006 01:29:15 PM · #1 |
Recently my boss has asked me to make up a portfolio for her to take to her painting class. The students purchase prints from local photographers to use as references as paintings. I was super excited that she like my photos so much.
My problem comes in pricing...I have no idea what to ask for prints. Any suggestions? You can see some of my photos at:
//www.freewebs.com/trickypixee |
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03/06/2006 01:40:43 PM · #2 |
Ok, this is what I would consider practical advice :-) Though please keep in mind that I don't have people knocking my door down for prints! :-)
In my opinion, I wouldn't price them TOO high, because it seems like more of the art students might purchase them if they were pretty reasonable. In my experience, artists aren't exactly flooded with money (hehehehe, sound familiar?) If this is a community college class filled with adults in OTHER occupations who are learning art, that may be a little different....but again, I think you'll sell more if they are priced reasonably.
The ticket here would be finding out how much it will cost you to make prints. It's fairly typical (or used to be) in the marketing world to determine prices as three times your cost. So, if it costs $1 to make a print, you might charge $3. If three times YOUR cost seems high, then make it twice your cost.
Congrats on this opportunity!! Sounds really neat! |
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03/06/2006 02:41:05 PM · #3 |
$35 for an 8x10, mounted. some people get this.
$1.99 for an 8x10 - walmart/winkflash and others get this.
So price it in bewteen... how long will it take you to do the work? How much per hour do you need/want to make? How much per hour is your overhead, or does that not count (computer, camera wear and tear, utilities, insurance, upgrades, etc)
$15 an hour, 3 hours, 20 prints - $95 (including shipping of prints to you)
Add in an overhead charge ($5,000 a year, 2000 working hours in a year, 50% billable, so each billed hour needs to pay $5 toward overhead.
that makes it $110.
add in a creative fee (she's an artist so she'll understand) of whatever you feel you're worth.
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03/06/2006 02:45:23 PM · #4 |
| Thanks! :o) Gives me a good basis to start with. I was also thinking of asking her what they have paid for prints in the past, so I can charge something comparable. |
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03/06/2006 02:56:21 PM · #5 |
I understand the logic in that, but it doesn't work that way.
Mercedes cost more than chevrolets, but do the same job.
7/11 gets a whole lot more (% wise) for stuff than walmart. same stuff.
perceived value and convenience matter. are you more convenient? have more or less perceived value?
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03/06/2006 02:59:22 PM · #6 |
Originally posted by Prof_Fate:
I understand the logic in that, but it doesn't work that way.
Mercedes cost more than chevrolets, but do the same job.
7/11 gets a whole lot more (% wise) for stuff than walmart. same stuff.
perceived value and convenience matter. are you more convenient? have more or less perceived value? |
Good point. :o) I just don't want to turn anyone away by asking prices they find too high. I am, afterall, just starting out, and this will be the first I have ever charged for my work. Tis a learning experiece, for sure! |
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03/06/2006 03:03:28 PM · #7 |
Yes, that it is.
But after 'what lens should i get' the next most popular question seems to be 'what should i charge for...' and there seems to be very little thought/reasoning/explanation given with the answers.
Microstock answer: 20 cents. cause that's what they pay, so that's what a photo is worth to some people. Not to me...and now you see why.
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03/06/2006 06:43:50 PM · #8 |
Originally posted by Prof_Fate:
Yes, that it is.
But after 'what lens should i get' the next most popular question seems to be 'what should i charge for...' and there seems to be very little thought/reasoning/explanation given with the answers.
Microstock answer: 20 cents. cause that's what they pay, so that's what a photo is worth to some people. Not to me...and now you see why. |
I understand completely. No way do I feel that any photo which comes from the heart is worth so little. |
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