I've never really done this, but a book I just read, "How to Start Your Career as a Freelance Photographer", said that you should take everything into consideration: the shoot itself, the post-processing, your efforts & skill, and quote a "Creative Fee" that covers the entire project, up to the estimated amount of time, with a condition for continued fees for extra time spent. (Prints, of course, are seperate from this) This way, you don't get locked into an hourly rate that is hard to change depending on the job. And if you're going to shoot an entire store's inventory, I'd be thinking easily $1000+
Just my $.02
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