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06/29/2005 07:16:27 PM · #1 |
I received the following offer the other day. The guy has called me twice since then. If I decide to take part in this offer, I have no idea what to charge. Anyone done something like this before or have a good idea what I should be compensated. The books will have 20 individual photos in them.
Here is the email from the marketer:
Ms. Linda Chamberlain
Allpetphotography.com
Dear Linda
Thanks for taking the time to speak with me this morning.
As I explained, I am a consultant in direct marketing and have been retained by a digital printer here in Milwaukee for the purpose of exploring the sales potential for very high-quality digitally printed pet photo books. Information regarding my client’s online process is attached.
My reason for contacting you is that we are in need of highly professional pet photos to use in a sample photo book we are creating and I am writing to ask if you would be willing to allow us to consider featuring your photos, with attribution of course, for this book.
The sample books containing your photos, would be sent to retail and online distributors of pet supplies and pet gift stores and used as part of our sales presentation to prospective channel partners. We are also planning an extensive advertising and product publicity campaign in leading publications reaching pet owners that would be certain to give you national exposure.
The terms of usage and the “What’s-in-it-for-Linda Chamberlain” are entirely negotiable.
We are also interested in learning what you think of this idea.
Although we have identified camera-owning pet owners as our primary potential market segment we are also interested in your thoughts regarding the ways professional pet photographers could benefit.
One idea would be for pet photographers to offer our pet photo books to their customers as a free and entirely unexpected way to say “thanks for your business”. The power of unanticipated rewards is well documented in direct marketing case studies. And, at a tentatively established price of less than $10 each it would be a highly effective and inexpensive way to create additional customer goodwill and generate referrals.
So, what do you think? I have absolutely no idea what to negotiate.
Message edited by author 2005-06-29 19:40:42.
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06/29/2005 08:01:15 PM · #2 |
would it help if I said "pretty please"?
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06/29/2005 08:13:33 PM · #3 |
| Can you help me understand this...Are they asking you for use of your images in exchange for your right to purchase your books at $10.00 each? |
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06/29/2005 08:13:41 PM · #4 |
Congrats on getting this opportunity to be published!
Disclaimer: I don't really know much about this kind of thing either.
I would suggest you do a tot of the time taken to take, and process the photos, and the costs of printing and admin involved with this venture. Get a few free books for yourself too!
The company is going to gain business from this marketing strategy, so don't undersell yourself. :)
Message edited by author 2005-06-29 20:37:19. |
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06/29/2005 08:42:56 PM · #5 |
| Just giving you a bump for someone else may see this. |
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06/29/2005 08:48:49 PM · #6 |
It all sounds very speculative, a new type of venture instead of an established business. They want you to generate business for them, and to be a customer as well. I would advise that you negoiate a deal that pays you a defined amount and try to avoid taking any part of the risk.
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06/29/2005 08:54:47 PM · #7 |
It reminds me of the thing where publishers approach aspiring writers and offer to "publish" them in exchange for the writer purchasing a copy of the publication. It's called "Vanity Publishing" or something like that.
I hope I'm wrong about that, but if they are serious about purchasing your work, they should have a pricing scale and be willing to offer you money for your images.
Good luck, and be wary.
Cheers,
Roxanne |
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06/29/2005 09:34:39 PM · #8 |
Originally posted by greatandsmall:
Can you help me understand this...Are they asking you for use of your images in exchange for your right to purchase your books at $10.00 each? |
they are asking to use my images in the sample books. The cost of the books to anyone who buys one - using their own photos will be under $10.00 The books that my images will be in will not be for sale - just for the distributors and retailers to use to show what is available. If I wish to buy one with my own images it would still be the same price everyone else uses. The only exception is that I would get at least one of the sample books free.
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06/29/2005 09:35:43 PM · #9 |
Originally posted by coolhar:
I would advise that you negoiate a deal that pays you a defined amount and try to avoid taking any part of the risk. |
I definitely am not becoming part of a joint venture. I would simply be providing photos for them.
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06/29/2005 09:39:14 PM · #10 |
Originally posted by greatandsmall:
if they are serious about purchasing your work, they should have a pricing scale and be willing to offer you money for your images. |
They do want to purchase the photos themselves - just not sure what I should charge. They did say that my name and web site would be printed in the books under all images so that I get national exposure. If I provide them with say 20 images, should I charge them per image, or just one total price? And what should that price be? The pics they are referring to are ones I have taken on photo shoots for other people and gotten compensation for already. So, it won't take me any additional processing time, or shoot time unless they are looking for other breeds than what I have taken already.
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06/29/2005 10:22:09 PM · #11 |
Looks like a scam to me: here's the giveaway:
Although we have identified camera-owning pet owners as our primary potential market segment we are also interested in your thoughts regarding the ways professional pet photographers could benefit.
One idea would be for pet photographers to offer our pet photo books to their customers as a free and entirely unexpected way to say “thanks for your business”. The power of unanticipated rewards is well documented in direct marketing case studies. And, at a tentatively established price of less than $10 each it would be a highly effective and inexpensive way to create additional customer goodwill and generate referrals.
Bottom line; "You can buy your own book from us for 10 bux a copy to give to your customers as an inexpensive value-added teaser."
There's nothing in this for you. I bet hundreds, if not thousands, of pet photographers have received the same solicitation.
R.
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06/29/2005 11:07:06 PM · #12 |
Well, let me ask you- are you a professional photographer?
Either way, I see no reason not to contribute. Ask for a low fee if no- if you are professional then ask for a higher fee. Seeing that this book is not for resale it won't be a large sum but I don't see anything wrong with contributing to a sample book- you might be asked to contribute again if they do want to resell.
Just make sure to spell out your terms and get it in writing!!! No more than X amount of copies and if you want more than one book for free ask for that too. |
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06/30/2005 12:13:16 AM · #13 |
| I don't know where you all are getting that these books aren't for sale, they are stating that "one" idea for selling them is to sell them back to the photographer to pass out for free to her customers. Like making calendars for a business and selling them to the business so they can distribute them to their customers. I worked for such a company, and it puts money in someone's pocket, or they wouldn't be paying the cost of printing them. This company may be legit in that they are looking for a supplier of photos, or they could be looking for someone to supply their own photos and resell them back to the photographer like the poet books do. Just check them out throughly, one place to start is the better business bureau. |
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06/30/2005 12:21:10 AM · #14 |
Originally posted by ShutterPug:
I received the following offer the other day. T
The terms of usage and the “What’s-in-it-for-Linda Chamberlain” are entirely negotiable.
your business”. The power of unanticipated rewards is well documented in direct marketing case studies. And, at a tentatively established price of less than $10 each it would be a highly effective and inexpensive way to create additional customer goodwill and generate referrals.
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I don't have any experience or expertise in this area, but the two sections quoted would make me very cautious. If they are legit, they would have an idea what they plan to pay and the terms, and not tell you it was entirely negotiable. Then they turn around and tell you that you can buy the books at a cheap price and give them away, meanwhile quoting marketing schemes.
Not trying to discourage you, but be careful!!!!
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06/30/2005 12:30:40 AM · #15 |
Originally posted by pixieland:
I don't know where you all are getting that these books aren't for sale, they are stating that "one" idea for selling them is to sell them back to the photographer to pass out for free to her customers. Like making calendars for a business and selling them to the business so they can distribute them to their customers. I worked for such a company, and it puts money in someone's pocket, or they wouldn't be paying the cost of printing them. This company may be legit in that they are looking for a supplier of photos, or they could be looking for someone to supply their own photos and resell them back to the photographer like the poet books do. Just check them out throughly, one place to start is the better business bureau. |
The way I read it is that the company wants to use her photos for a "demonstration model" of what the books would look like. The $10 book would be from other people wanting a book of their own pet (not the book that ShutterPug is giving pictures to). I could be wrong though.
It also sound slike they are hoping to get the professional pt photographer to purchase the $10 books for THEIR customers (as in the owner of the pet) and then give them to the owner as an added gift.
Personally I have no clue what to charge, but I'd go for it. You've already taken the pictures and processed them, as long as you have a release (if you really need one for a pet) then sell the pictures. Just make sure it states whether or not they can use them in anything other than the book (like posters of whatnot). |
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06/30/2005 12:35:49 AM · #16 |
ED: boy am I dumb... I was checkin the wrong place
Message edited by author 2005-06-30 00:41:21.
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