'set up' in my opinion is something scripted, planned, arranged.
For example, you go for a walk in the woods with your dog. you see a bridge. you have Rover run across the bridge while you take shots, 1 or 100, with the thought of 'making' a photograph. VS you are our to take pics of flowers in the woods, Rover is running about chasing a butterfly, you take a pic of him and the insect. No planning, no set up. You may still take 1 or 100 shots.
Control lighting as in create it? (sunset vs strobe) or as in using a reflector or fill flash? I can take Rover out and without altering the Sun;'s rays, take 6 different shots regarding light. I may not control that light source, but I control how it interects with my subject and the camera (bright sun, shade, dappled shade, silhouette, etc).
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