Interesting that the discs, once written, are readable by standard DVD drives. Basically, all they are doing is to raise the laser power to physically etch a material instead of changing the state of a dye, as is done with normal recordable DVD media.
Bottom line, I'm not too interested. At 4.7GB per disc, my photo archive alone would require about 40 discs to archive. With ever-increasing data volumes, the data density of DVDs is just inadequate today, and will seem ridiculously short of requirements in just a few years. Couple that with slow write speeds, and it's a non-starter as a photo archive method, IMO.
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