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10/31/2010 05:45:22 PM · #1 |
I have been asked to put on a photography art show/exhibit to raise awareness for Native American month at our local libary. My husband and I have been hard at work matting and framing prints for the past month. (I did all the matting and my husband built most of the frames.) The exhibit is just around the corner (opening day is Nov 6th) and we are putting the final touches on everything. I've come to the point where I need to decide on the price for each piece but am at a loss on how to price them.
Any suggestions? |
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10/31/2010 05:58:01 PM · #2 |
I think you need to post some additional information to get a useful answer, including
-Image/frame size
-Demographics of prospective buyers
-Your out-of-pocket costs
-Does any of the money go to an organization (library, community center, etc.)?
-What does similar art sell for in your area?
-Is your goal to make a significant profit now, or to get your work out there and build a future market? |
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10/31/2010 06:31:45 PM · #3 |
The camera club I belong to puts on an exhibit regularly and the same question always gets asked.
What one of the more experienced photographers usually suggests as a starting point is double your cost and add 10%.
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10/31/2010 06:33:36 PM · #4 |
Originally posted by GeneralE:
I think you need to post some additional information to get a useful answer, including
-Image/frame size
-Demographics of prospective buyers
-Your out-of-pocket costs
-Does any of the money go to an organization (library, community center, etc.)?
-What does similar art sell for in your area?
-Is your goal to make a significant profit now, or to get your work out there and build a future market? |
-image/frame size....they range in size; the largest frame size is 40x24 down to 11x14....one is an old window which we cleaned up and each window pane (8 of them) has a photo in it
-demographics of prosepective buyers....I got no idea; opening day will be nov 6th then the photos stay on display all month
-out of pocket expense....I'm estimating around 250. I spent about 115 on prints, most of the frames were bulit from scape lumber, I spent about 100 on glass, plus misc items like stain and polyurathene (sp)
-does any of the money go to an organization (library, community center, etc.)....if it does they did not inform that it did
-what does similar art sell for in your area....that's a biggie I know, and one that I wish I had an answer for but again, I got no idea
-goal....my goal is to get my work out there and build a future market. she said they were going to "invite people" to meet me |
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10/31/2010 06:43:10 PM · #5 |
Originally posted by Luci11e:
I have been asked to put on a photography art show/exhibit to raise awareness for Native American month at our local libary. My husband and I have been hard at work matting and framing prints for the past month. (I did all the matting and my husband built most of the frames.) The exhibit is just around the corner (opening day is Nov 6th) and we are putting the final touches on everything. I've come to the point where I need to decide on the price for each piece but am at a loss on how to price them.
Any suggestions? |
1. Calculate your total costs and leave a little room for unforeseen future costs.
2. Exact a value for each piece by comparing it to similar work of like quality (artistic and technical, if this applies; the quality and longevity of paper, hinging materials, overmat and frame involved; the quality of craftsmanship/how well the mats are cut and bevelled, the frames, hanging accessories etc.).
3. Are the prints Open Edition, and if Limited, what is the size of runs?
4. Are you selling prints or framed work? If it's prints only, consider that paper quality, weight and longevity can add significant value.
5. Are the prints hand-signed and documented?
6. Do you supply a certificate of authenticity?
7. Into which genres do the prints fall?
8. Are they overtly marketable or are they fine art prints?
9. Considering the nature of your work/exhibit, would it be likely you would sell much, if you charged less, or would it be better to charge more for something out of the ordinary that will appeal to just a few?
10. Consider also the cost, if any, of displaying, marketing and selling your work (either your own or that of a gallerist)
The answers to these questions should get you a rough sense of worth for your work and help you to arrive at a price.
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10/31/2010 07:41:54 PM · #6 |
Originally posted by zeuszen:
Originally posted by Luci11e:
I have been asked to put on a photography art show/exhibit to raise awareness for Native American month at our local libary. My husband and I have been hard at work matting and framing prints for the past month. (I did all the matting and my husband built most of the frames.) The exhibit is just around the corner (opening day is Nov 6th) and we are putting the final touches on everything. I've come to the point where I need to decide on the price for each piece but am at a loss on how to price them.
Any suggestions? |
1. Calculate your total costs and leave a little room for unforeseen future costs.
2. Exact a value for each piece by comparing it to similar work of like quality (artistic and technical, if this applies; the quality and longevity of paper, hinging materials, overmat and frame involved; the quality of craftsmanship/how well the mats are cut and bevelled, the frames, hanging accessories etc.).
3. Are the prints Open Edition, and if Limited, what is the size of runs?
4. Are you selling prints or framed work? If it's prints only, consider that paper quality, weight and longevity can add significant value.
5. Are the prints hand-signed and documented?
6. Do you supply a certificate of authenticity?
7. Into which genres do the prints fall?
8. Are they overtly marketable or are they fine art prints?
9. Considering the nature of your work/exhibit, would it be likely you would sell much, if you charged less, or would it be better to charge more for something out of the ordinary that will appeal to just a few?
10. Consider also the cost, if any, of displaying, marketing and selling your work (either your own or that of a gallerist)
The answers to these questions should get you a rough sense of worth for your work and help you to arrive at a price. |
WOW - you've got questions I never ever woulda thought of....open edition, limited, signatures, certificate of authenticity....man o man! |
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10/31/2010 07:46:54 PM · #7 |
Originally posted by cpanaioti:
The camera club I belong to puts on an exhibit regularly and the same question always gets asked.
What one of the more experienced photographers usually suggests as a starting point is double your cost and add 10%. |
I've heard that 3x your cost is pretty standard.
Also, keep in mind that the galleryvenue usually takes a cut in commission on each item sold, so you'll need to incorporate that into your cost as well.
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11/01/2010 06:44:00 AM · #8 |
| Thanks ya'll - now I at least have a starting point. |
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