Originally posted by pixelpig: How do we get our viewers to linger longer? It's a good question, worthy of further study. I'm making a new years resolution to go back over my old notes on the process of human vision & study it again.
It's interesting, how human vision works. The process of seeing is not optimized for art appreciation, but instead for high-speed sorting of visual information. We want to know right away can I eat this? or is it going to try to eat me? So to speak. This high-speed sorting means we mostly see according to what we have seen before, or what we expect to see. My first rule of getting the viewer to linger longer is to interrupt this high-speed sorting process with something in the composition.
In other words, a surprise.
Something to cause a viewer to stop & start over.
The process of high-speed sorting depends on pattern recognition. This is how we see faces in clouds, or rocks. If no pattern is there, the process of sight will create one. We get patterns by finding the edges of things, to be able to see things as separate from their background.
My second rule is to create an opportunity for viewer participation. This is the charm of a good abstract. It interrupts the process of pattern recognition. If the edges, forms, & tones are interesting, we will look again. We will find--or create--a recognizable pattern. This moment of finding a pattern is the moment in which the viewer participates in creating the composition (I love this). If it's repeatable, the viewer will look again & again. If the viewer can't find a pattern, the composition fails for that viewer & they don't look again.
The composition that is more photographic in nature succeeds or fails to get the viewer to linger according to the strength of its abstract qualities. IMO, of course. |
Viewer participation is what I go for. More and more I want the photo to tell a story. I'm trying to come up with something for minimalism, and everything of which I'm thinking is just sounding too boring. But when it's minimal, it's hard to say something. Perhaps I need to think more of sight, not story.
A surprise is also something about which I think. (it rather ponderous trying to not end sentences with prepositions...) Anyway, what's surprising to me isn't all that surprising to Don, for instance. Unexpected, is the word I use a little more often. |