I have a fresh new photography logo! :)

Sigma 12-24mm f/4.5-5.6 EX Aspherical DG HSM for Nikon

03/07/2013 02:41:24 PM · #1

I decided my photography business as it is gaining a little traction needed a logo. So I employed the talents of DPC's Oliver Hoffman

h2 who many may not know is a top notch graphic designer as well as photographer.
Oliver started me off with a questionnaire to get an idea of what I was looking for in a logo. A couple days later he had three proposed designs for me which I put up for feedback on Facebook. And below is the final design in a few forms. This will be used as an image watermark as well as for web and print. I know the hammer instead of a camera on the tripod is kind of weird, but then it makes a play on my all too common surname which I might as well mess with since I hate it :P

I'm really happy with what Oliver created and hope others like it too because it's going to be my brand for a while :)

bohemka

Nikon D700

03/07/2013 02:47:31 PM · #2

Love it. The hammer is clever and memorable. Strong, classy colors. Very clean.

smardaz

03/07/2013 02:54:34 PM · #3

my brother owns a marketing company, and this looks like something he would do, he's big on clean, uncluttered designs

GeneralE

Canon PowerShot S3 IS

Canon 12x IS USM (S3 IS built-in Lens) -- 36-432mm (35mm EQ)

03/07/2013 02:55:42 PM · #4

I like the design, but have some concern about legibility because it's all so dark. For example, when photocopied or faxed it's possible that red may merge completely with the black, and there may not be enouch contrast for the rest to show up either.

What you have would be fine for business cards or postcards or something printed in high-resolution color, but as a logo I think you'd be better off with the same design elements on a white background with a black outline.

Garry

Canon EOS-7D

Canon EF 50mm f/1.8 II

03/07/2013 02:56:12 PM · #5

Very elegant and professional. Nice job Brent and Oliver.

Tamron 16-300mm Di II VC PZD MACRO w/Canon Nikon mount

03/07/2013 03:10:31 PM · #6

Thanks guys, I like the clean design too.
@ Paul. Oliver provided files with a transparent background so I can make it what ever color/shade I need for a given situation :)

JulietNN

Canon EOS R7

03/07/2013 03:14:07 PM · #7

HAAAAAAAAAAAA , I should check up on DPC more often lol

Nikon AF Nikkor 50mm f/1.8D

03/07/2013 03:15:47 PM · #8

Yes, the combination of Facebook and DPC can create an echo huh Juliet? :)

frisca

Nikon D70

03/07/2013 03:19:34 PM · #9

it is awesome. :)

BrennanOB

Canon EOS-1D Mark II

Tamron SP AF 28-75mm f/2.8 XR Di for Canon

03/07/2013 03:19:38 PM · #10

Good concept and very clean. What colors are you going to use on white paper?

Canon EF 24-105mm f/4.0L IS

03/07/2013 03:25:29 PM · #11

Originally posted by BrennanOB:

Good concept and very clean. What colors are you going to use on white paper?

Thanks Brennan: :) Will likely use the same colors on white. Haven't tried it yet but might have to tweak the gray just a little...

DrAchoo

Panasonic Lumix DMC-LX5

03/07/2013 03:33:46 PM · #12

I like it. Very clean.

JulietNN

Canon EOS R7

Tamron 16-300mm Di II VC PZD MACRO w/Canon Nikon mount

03/07/2013 04:11:20 PM · #13

Originally posted by Brent_S:

Yes, the combination of Facebook and DPC can create an echo huh Juliet? :)

Aye babe,it certainly can. Small, Smmmmmmmmmmmmal world these days! =)

skewsme

Canon EOS-6D

Canon EF 200mm f/2.8 L II USM Lens

03/07/2013 04:27:38 PM · #14

Clean and sleek but just fyi, I didn't know it was a hammer until I read that it was. A hammer has more of a waist between head and tail. Looked like a directional sign pointing somewhere... on top of a bipod. But I really don't claim to see things normally so you're probably fine with the rest of the world ;-)

BrennanOB

Canon EOS-1D Mark II

Tamron SP AF 28-75mm f/2.8 XR Di for Canon

03/07/2013 04:34:22 PM · #15

Originally posted by skewsme:

Clean and sleek but just fyi, I didn't know it was a hammer until I read that it was. A hammer has more of a waist between head and tail.

That's a wood working hammer, the one he used is a metal working hammer, as used by smiths. A small bit of visual humor, but I suppose you have to know your metal working tools to think it is amusing.

Cory

Canon EOS-1D Mark IV

Canon EF 85mm f/1.2L II USM

03/07/2013 04:39:38 PM · #16

Why didn't you just go with a nice clean logo that uses your initials?

Something with a big BS instead of a tripo....... ... .. . . ...

Oh.

Yep, nice logo. ;)

Message edited by author 2013-03-07 16:40:24.

03/07/2013 04:42:53 PM · #17

Originally posted by BrennanOB:

Originally posted by skewsme:
Clean and sleek but just fyi, I didn't know it was a hammer until I read that it was. A hammer has more of a waist between head and tail.

That's a wood working hammer, the one he used is a metal working hammer, as used by smiths. A small bit of visual humor, but I suppose you have to know your metal working tools to think it is amusing.

Exactly, Brennan has it right- a smiths hammer. Oliver even started off with a blue hammer and surname (cold steel blue) but I was hoping for red so we now have a "hot hammer" ;)

Canon EF 24-105mm f/4.0L IS

03/07/2013 04:44:05 PM · #18

Originally posted by Cory:

Why didn't you just go with a nice clean logo that uses your initials?

Something with a big BS instead of a tripo....... ... .. . . ...

Oh.

Yep, nice logo. ;)

There is a BIG reason I always use my middle name when I have to use my initials Cory ;)

DrAchoo

Panasonic Lumix DMC-LX5

03/07/2013 04:58:38 PM · #19

People might look at the hammer and think you are half communist...