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07/15/2009 02:53:33 AM · #26 |
This still makes my brain hurt. In my opinion, it's still information-overload, and all coming far too fast. It strikes me more like a slideshow software demo -- "Look at all these transitions we can do!" -- more than a showcase of photography. I'm no graphics expert, but as a viewer, I would appreciate fewer transitions; simpler transitions that either follow a theme/pattern, or at least give me times to figure out what just happened.
Also, from a specific technical standpoint, those three "Who are you" visuals at the beginning appear to suffering from some kind of severe interlacing or some other video artifact -- and they "disappear" very abruptly and out-of-sequence. I'm not sure if that's technical glitch, but it looks like a mistake when I view it.
Please take all that as constructive -- I'm not trying to hammer your attempt -- I think it's a great idea and I'm sure it will be awesome! It's a lot better than any videos or slideshows that I have -- which, of course are "none"! ;) |
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07/15/2009 04:13:47 AM · #27 |
I agree that it's still a little too fast. There was one image towards the beginning that paused a bit longer so I could look at it (as was suggested by a few others before), but there wasn't really any more of those.
The other thing I noticed is that your contact information isn't in there anymore! I think that's a very important part to include. |
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07/15/2009 08:23:22 AM · #28 |
Cindi - I really like the redo! I think it's much improved - maybe still some tweaks left, but much improved!
Stick to your guns on the presentation speed - I don't think people are really thinking about how a slower set would come across as a dull slideshow. It's not about seeing each picture as much as it is about your overall message.
Skip had some thoughts about your overall message, and they were good. It might be worthwhile to spend some time thinking about that message - exactly what it is you're trying to convey - and refine the story.
Anyway, good luck! Looking great! =) |
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07/15/2009 11:44:47 AM · #29 |
Excellent advice and feedback from all, again. Thanks so much for taking the time to give me your opinions and suggestions. I will get back to working on this later today and will integrate many of these ideas.
Skip, I totally hear you about the story. I had left that detail till last as I have not quite formed it in my mind yet. The "Oh Yeah?" is simply a placeholder where I intend to put something relevant.
The inspiration for this ad's pace is my favorite Ethan Allen commercial //www.youtube.com/watch?v=6743_i5FOZ4&feature=related , but now that I look at it one more time I see the simplicity that makes the pace work. I will have to work on that. Sigh.
More to come.....
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07/15/2009 11:57:35 AM · #30 |
| Yep...the first one is too fast for me.. |
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07/15/2009 12:11:27 PM · #31 |
In the Ethan Allen commercial, they repeated many of the photos to help make them stick in the mind of the viewer. On the roll, they didn't use new photos, but the same photo, which just got bigger on each hit of the drum. The repetition is what helps the viewer remember the photos and therefore remember the message.
I'm not sure you want repetition in your commercial, but having the same photo flash a few time in a row, getting bigger each time might work instead of the pause every few seconds that others suggested. |
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07/15/2009 12:33:39 PM · #32 |
If you are trying to emulate this , then your music is what is wrong, not the speed. You need a basic drum beat, repatitive adn in yoru face, yours is too flowery. It needs a BIG beat every few seconds, like dah dah dah DAh dah dah dah Dah dah dah dah DAh.
the emphisis is on the big beat. Yours has a good beat, but it needs a Big Beat, re listen to the EA advert and you will see it, and see how it works with the fast work |
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07/15/2009 12:36:00 PM · #33 |
| I played both of the videos together. And the Ethan Allen one out beat yours. Yours was quiet compared to theirs. Try it and see what you think. |
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07/15/2009 12:42:27 PM · #34 |
i know this is a lot of work, but it will come together for you, no doubt.
just a few things to consider (in no particular order)...
* storyboard your entire message, then work the image and flow in behind to support your message.
* on a napkin or whiteboard, draw out how this message fits in with your overall marketing. you can't do shotgun marketing. it has to be integrated to be effective.
* don't do things because you can, do them because they make sense. for example, don't animate graphics without a purpose.
* keep it simple. what's your purpose? what do you want to achieve? is this thing really designed to achieve your purpose?
you've got a good starting point, but you really need to make sure it all fits with an overall strategy. good luck! |
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07/15/2009 01:28:36 PM · #35 |
This really seems to embrace a couple of the points I made in an earlier post. Simple, repeated transitions, a rhythmic feel, it doesn't make you feel completely overloaded with images+swipes+transitions from left/right/center... It looks like a commercial, not a slideshow effects demo. It's still a little fast for my personal taste, if you expect me as a viewer to really remember any of the images.
I think you could make an effective presentation similar to this with, for example, a series of mid-speed cross-dissolves, and the occasional repeat of what I'd call the "card-flourish" (I'm not sure what else to call that transition, but you used it several times in your current video -- it looks like the photos are a small stack of cards you splay out across the screen). I think to  JulietNN's point, though, your music might not lend itself to the same repeated rhythm you see in the Ethan Allen video... But that might not be a bad thing -- you just have to figure out how to use the rhythm of the song you're using.
Here's another take on this whole question of speed... Maybe I'm completely off-base here, but this is just my personal opinion. I almost compare a video/slideshow like this to a proof book. If you're sitting with a client, and you want to show them a collection of your work -- either to impress them and/or give them ideas for composition and/or inspire them with your own visions of artist style (or all of those things)... How do you show the proofs to them?
"Here, look at this one! BAM! Here's another! Here, check out this stack -- pow-pow-pow! Let me throw this one in--and there's this---and-this-- (flurry of photos thrown on the desk) blam blam blam! How'd like me NOW?!"
I think if I were the client, I'd just walk out of the room shaking my head, muttering something about them being nuts.
Maybe I'm just not embracing the whole present-day short-attention-span everything-in-30-seconds-or-less marketing/advertising methodology. I dunno.
Sorry, I think that turned a little unintentionally soap-boxy. I'm just trying to make one last argument, I guess, for slowing it down to something that can be "taken in" and appreciated, vs. a whole series of images that, in the end, are forgotten in the blur.
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