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DPChallenge Forums >> General Discussion >> Need advice from seasoned graphic designers
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 11/27/2008 02:40:24 AM · #1
I do freelance graphic design and I know that I sometimes undercharge. I have a 14 page 4-color book coming up and I do not want to undercharge. Can anyone out there give me an idea what I should charge for designing this book? I live in Kentucky (small town) and do mostly print design, logos, etc. The problem is that being from a small town, most clients don't want to pay a lot for design, so I want to stay competitive.
Thanks for any advice. Edit to add: My normal charge for design is $65 per hour.

Message edited by author 2008-11-27 02:43:51.
 11/27/2008 02:46:57 AM · #2
That's so impossible to answer without more info on what this "book" actually, it's purpose, its target audience, its expected distribution, and so forth and so on... I used to do this kind of work (actually still do, but I think now the kind of books I do — "real" books of words, no images, for a publisher — have little in common with the task you've landed. Nevertheless, back in the day, my rates for a physically similar pair of jobs could differ fromeach other by several hundred percent based onthese, and other, variables.

R.
 11/27/2008 03:08:30 AM · #3
Your printer and bindery will appreciate it if you make the number of pages divisible by four (i.e. 16 pages, not 14). I can't help much with pricing because I always undercharge as well, though your hourly rate is not out of line. As mentioned, it really depends on how much time/work is involved and what they're going to do with it -- I think I'd charge more for a museum exhibition catalog than for my son's elementary school yearbook.

Remember, it will take longer than you think.

Message edited by author 2008-11-27 03:09:31.
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