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08/22/2008 04:46:33 PM · #1 |
Interesting post on the positioning of Canon against Sony and Nikon - hard to say how much is accurate, but still interesting reading.
"22nd I've seen the sudden burst of info just lately and last week contacted one of our sources, who's been of great help in the past with info on the direction Canon's taking. The following is based on our discussion (i.e. me asking for more details ;-)
Note our usual rumour health warning - since this comes via several sources (we do have to remind some people ;-)
* Canon obviously takes all those surveys it commisions seriously. Despite what you may see on various gear related forums, the mythical 'prosumer' customer bases a lot of their decisions on ISO range, frames per second and, you've guessed it, megapixels. The 10MP 40D was seen as markedly inferior to the D300, despite the hefty price difference. Thus the big increase in MP and ISO for the 50D.
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* Canon expect Sony to massively undercut the 1Ds Mk3 with their 25MP model(s?) which would put pressure on Canon if they stuck to 12 or 16MP FF for the 5D replacement. Nikon will also have two more before long, one well above the D3 in price, one between the D700 and D3. One in a D3 like body, the other in a D700 like body. The effective strategy is thus
* - 5D replacement - emphasise low noise
* - High MP FF pro camera, lower cost than 1Ds Mk3 [Yay, the 3D at last! -KC]
* - 1Ds Mk3 upgrade (sooner than the 2010 '3 year' cycle) ~38MP with 50D pixels - meantime, expect significant 1Ds Mk3 price cuts.
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* The new sensor design for the 50D has elements of the '50MP Demo' chip that everyone keeps mentioning, as will the 5D replacement. These two sensors are regarded as more of a step in performance than many previous changes. In particular, with the new 50D sensor, many of Canons primes (and some L zooms) will show the benefit of the high pixel density (38MP FF equiv).
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* Equally well, a FF sensor at this density will show up a lot of their lenses, so they have put a lot of resources into making sure that when the next 'flagship' camera debuts at ~35MP it will have more improved glass. The Nikon 12-24 was a bit more of a wake-up call and with the 24-70 was enough of a reason to switch for some of Canon's pro customers. New aspheric designs and exotic glasses take a lot of computer power and very specialised software.
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* For press use, expect HD video, since Digic IV has the processing power to handle this and the bigger sensor pixel counts. Expect it to debut in some form in the next consumer DSLR (500D). Part of the big AF redesign is addressing the problem of how to provide responsive tracking AF at a performance level suitable for sports use.
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* The 1D3 AF saga has deeply embarassed Canon, who are in the midst of a complete AF redesign from the 1 series down - this design team has been given considerable authority and resources. AF based on the new designs was specifically left out until next year's models (early 2009)
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* Sony are making no secret of their desire to go to 45-50MP within a few years. Sony's ability to compete price wise anywhere they choose worries Canon more than a revitalised Nikon. Despite their Zeiss lens pedigree, the threat is seen more in the prosumer range where the Sony brand is known. Despite their feeling that lens based IS is superior, Canon know that the in body IS of Sony is being used as an effective marketing tool.
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* Nikon have been agressively marketing towards pro photographers of late and their perceived weakness in prime lenses will not last. "
Link here link
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08/22/2008 07:19:42 PM · #2 |
Is there really a need for 25+ MP cameras? I am starting to see alot of overkill. More MP doesn't really give you more quality...unless you are cropping the crap outta everything.
They continue to market that more MP is better. Maybe they should work on the noise issues. At least that is what I would like to see.
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08/22/2008 07:44:10 PM · #3 |
sounds like marketing buzz
25+ MP just means you can see your dust bunnies easier .. |
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08/22/2008 07:45:31 PM · #4 |
Originally posted by dacrazyrn:
Is there really a need for 25+ MP cameras? I am starting to see alot of overkill. More MP doesn't really give you more quality...unless you are cropping the crap outta everything.
They continue to market that more MP is better. Maybe they should work on the noise issues. At least that is what I would like to see. |
Big prints! |
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08/22/2008 08:12:45 PM · #5 |
Originally posted by violinist123:
Big prints! |
Yeah! 8x10's at 300dpi. Oh yeah that is in FEET
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08/22/2008 08:12:46 PM · #6 |
I've been wanting to replace my 5D ever since I bought the 1D Mark III ... yet ... I can't justify the price of the 1Ds Mark III. So I'm really hoping for a 5D replacement that makes me stop using my Mark III when I really need the full frame & resolution of the 5D (or greater). Fingers crossed...
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08/22/2008 08:53:42 PM · #7 |
Originally posted by dwterry:
I've been wanting to replace my 5D ever since I bought the 1D Mark III ... yet ... I can't justify the price of the 1Ds Mark III. So I'm really hoping for a 5D replacement that makes me stop using my Mark III when I really need the full frame & resolution of the 5D (or greater). Fingers crossed... |
it's the good AF is it?
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08/22/2008 09:00:12 PM · #8 |
I'm sure you're trying to imply that I'm having trouble with the Mark III. Far from it. I love my Mark III. I said I was wanting to replace the 5D *not* the Mark III. I was indicating that I love my Mark III *so* much that I am using it at times/places when I should be using my 5D instead. For that reason, I want to replace the 5D so that they will be more on "equal ground".
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08/22/2008 09:08:19 PM · #9 |
no, none implied and zero insinuation
i was trying to say that u prefer the 1d series AF much from other non 1d
coz i do...
i dun hv the mk3, and do not know/experianced the 'problematic' issue before
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08/22/2008 09:21:29 PM · #10 |
Ah, sorry, I misunderstood. Yeah... the AF is part of it. The Mark III focuses a *lot* faster than the 5D does and, when I want to use an off-center FP, it offers a much wider variety of FPs to pick from.
Really, I think it's just that the Mark III is a joy to use. It's solid. I much prefer the controls and the menu system. It performs extremely well (it's hard to quantify this except by using the two cameras in real life and comparing how they perform). If I had the kind of money necessary, I'd jump at the 1Ds in a heart beat. If they bring a decent 5D replacement in at around $3000, I'll probably jump at that.
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08/22/2008 09:43:01 PM · #11 |
I have to wonder when the 'full frame sensor' will be so crowded with pixels that it will in effect be comparible with the small P&S sensors and related issues we see today.
I will be in the market for the new 5D for sure..... after it has been realeased for at least 4-6 months. Learned a valuable lesson being one of the first to take home a 40D. |
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