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05/15/2008 09:09:37 PM · #1 |
A place in town that makes kid's scooters is revamping their website, and wants to know what I charge by the hour. What is average? I don't want to go to low and know I could be getting more money, but I don't want to charge to high and turn him off.
Any thoughts for hourly rates on product shots? |
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05/15/2008 09:29:57 PM · #2 |
Something like this is charged by a creative fee - the time it takes to shoot the items usually with a company rep (art directory) chimping and directing what they want. also include anything needed for the shoot- rental of studio, models, props, location fees/permits, light rental, etc usually with a markup to cover your time chasing and fetching and calling and the like. They then get to pick X number of images (30 products...30 or 60 images) and they edit and get full rights forever. Usually they edit cause they know what they want to use them for. The per image fee varies based on what they intend to use them for - web, print, national ads, a catalog, etc. I say they get full rights forever which isn't technically true - they get what you agree to, but in reality if they've got the hi res files you'll have a hard time controlling what they do with them.
As for the costs...commercial work is usually charged by the day or half day and varies - Podunk Iowa photogs will get less then Miami or NYC photogs - costs, demand, etc all come into play. $2000/day is ballpark for most of america, plus an rentals, plus images. As to what to charge for an image, see Fotoquote.
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05/15/2008 09:45:43 PM · #3 |
| That was extremely informative. Thanks for your time! |
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05/15/2008 09:49:40 PM · #4 |
Originally posted by Tom:
A place in town that makes kid's scooters is revamping their website, and wants to know what I charge by the hour. What is average? I don't want to go to low and know I could be getting more money, but I don't want to charge to high and turn him off.
Any thoughts for hourly rates on product shots? |
Shooting commercial is different from shooting privately because they are going to use your images for a profit. Because of this, you deserve to make more from your images.
Here's how I price it out:
$100 / HR for the actual shoot + any expenses.
Then, you have to price the usage license separately. Generally, I offer the following licenses:
Limited, Unexclusive - They can use it on a limited basis (per the contract--ie: only on website or only in a certain print publication, etc.) only for a certain amount of time or certain amount of runs, and I retain the right to resell the image to others as well.
Unlimited, Unexclusive - They can use it for anything they want and for as long as they want and I still have the right to resell it to others.
Limited, Exclusive - They can use it on a limited basis and for a certain length of time or print run and I may not resell or use the image during the time when they are using it.
Then there is "Unlimited, Exclusive" which is basically you selling the rights to the photo--I never do that and I don't recommend you do either. Whenever you offer limited rights, they have to repurchase more rights from you later if they want to use it again.
You have to think of it as them renting the images, not buying them from you.
I wrote the usage rights in order of least expensive to most expensive. I price the rights according to how large the company is and what they are going to use the images for. If it's a small business and for their website, I'd go cheap. If it's for a large corporation and they're using it for a print ad, I'd go expensive.
For example, I did a portrait of an HP Exec. They wanted limited exclusive rights for use on their website. The shoot took about two hours for which they paid $75 per hour. I also charged them for the time for an assistant which was like $30/hr. I priced the usage rights at $2700.00. Large company but small usage (website). The fact that they are a multinational multibillion dollar company makes the image worth more to them so even though they're just putting it on their website, it still costs them a lot.
Give me some more details and I can help you put a quote together.
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