Google AdWord question - DPChallenge Forums

Canon EF 24-70mm f/2.8L II

07/12/2007 03:58:01 PM · #1

I'm considering advertising on Google for our Allergy Practice. One question I cannot seem to find the answer for is what dictates when an ad appears above your search results and when it appears beside your search results. Anybody have the answer to this?

pgirish007

Canon EOS-5D Mark IV

07/12/2007 04:17:43 PM · #2

I am not 100% but I guess everything defind by the web page designer, ad would be looking for some sort of unique ID for the html element (table or div) and then at the time of page loading, it loads data (JavaScript onload mechanism).

EDIT: means with in the page template.

Message edited by author 2007-07-12 16:18:32.

RainMotorsports

Nikon D60

Nikon AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G VR

07/12/2007 04:19:30 PM · #3

Originally posted by pgirish007:

I put them on forums if the site owner asks me to. Adsens works by whats written on the page physically. If its allergy then you might get random adds for free medication sites and crap. You also might get good links to diagnosis sites.

But like ngemu which is an emulation site for playing old video games the word EMU sometimes brings up ads for birds (emu is a type of bird).

Not sure if u can control it any better then that?

Sigma 18-125mm f/3.5-5.6 DC for Canon

07/12/2007 04:20:15 PM · #4

I'm not talking about ads on other websites, but on google.com itself. When you search for a keyword you get sponsored ads on the right side, but sometimes you get sponsored ads above your organic search results. It seems obvious to me that having your ad above is better than beside, but didn't know if that is under your control (ie. by how much you pay).

Kavey

Canon EOS-400D Rebel XTi

07/12/2007 04:32:28 PM · #5

Adsens and Google Adwords are two different things.

Adsens is where a website owner/ designer can choose to display google ads on their website, controlling where on their website they display, how large, colour schemes and so on and google then pushes in adverts based on the text contents of the page in question. We have these on our Mamta's Kitchen website (a recipe website) and generally see ads about recipes, diets, buying ingredients, buying cookery equipment and so forth.

Google Adwords is where a website owner/ designer pays google to display their website in a user's Google search. The website owner/ designer selects which keywords or phrases they wish to associate with their website and also how much they want to spend per day or month. Google analyses the popularity of their chosen words and phrases and gives them a price per click - i.e. how much they will charge each time a user, having done a search including the chosen key words and phrases and been shown a list of non-paid and paid results, clicks on the owner/ designer's website.

We set that up for one of our clients - but I'm afraid it was some time back and I don't recall the rules on whether the result shows at top or one side.

Just wanted to clear up Adsens V. Adwords.

RainMotorsports

Nikon D60

Nikon AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G VR

07/12/2007 04:33:43 PM · #6

Kavey yea i knew the diff BUT, I got confused on what he was doing he wants to advertise his site throught heir program.

My BAD!

Kavey

Canon EOS-400D Rebel XTi

Sigma 18-125mm f/3.5-5.6 DC for Canon

07/12/2007 04:36:30 PM · #7

Sorry, not aimed at you specifically, just thought it might be of general use.

BTW asked husband on original poster's question:

He says first of all that IF your chosen word or phrase is a popular one then, naturally, the more you are willing to pay, the higher your link will appear in the sponsored link list on the right. He says Google aren't too open on exactly what moves your link to the top of the main results panel (in the orange panel) but thinks that you need to rank highest on regular list PLUS have a page that's also naturally of high relevance to the search word or phrase in an organic search. But not really sure, as not sure Google reveal that...

JeffDay

Canon EOS-5D Mark III

Canon EF 17-40mm f/4.0L USM

07/12/2007 04:40:54 PM · #8

If you want to appear in the top 3 sponsored listings you have to bid higher then the top 3, if you show up on the right side of the organics, that just means you aren't bidding high enough.

Assuming you are looking for keywords like 'allergist vancouver' there are no other local bidders, the sponsored results on the right are all nationals. You may get lucky and be able to outbid them easily and show up on top. Our market is saturated with locals and nationals, we pay close to $3 a click to appear in the top 3

There are other factors included in ALWAYS appearing in the top 3, but mostly it is Bid avg amount and your daily budget.

Message edited by author 2007-07-12 16:45:43.

Apple iPhone 5

Nikon AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6 ED

07/12/2007 04:40:58 PM · #9

The position is determined by your bid amount on the word.

So, for example, if someone searches for 'allergies' and you have this as a search term with a bid at $1 per click. Now, if one of your competitors is bidding say $1.10 per click then they will appear above you in the list of ads.

If you are one of the top 1 or 2 bidders on a word, then you'll probably appear in that pink/green bar that appears at the top of the search results.

Adwords is about trial and error, figuring out what words people are searching on, and guessing what bid to make on each word. Also, you can set a daily budget which is a very good idea. Oh, and one final word of warning; limit the adwords campaign geographically. I'm sure you don't want to be wasting $1 a click if you're based in the US and you have everyone in Europe clicking your ad.

Canon EF 17-40mm f/4.0L USM

07/12/2007 05:39:19 PM · #10

Thanks for the help. I understood most of this already but was curious why there sometimes appear to be "top" ads and other times only "side" ads.

JeffDay

Canon EOS-5D Mark III

07/12/2007 05:54:53 PM · #11

From my experience there are only top sponsored ads for heavily competitive markets. Allergist isn't one of them, which is both good and bad. Good = cheap click thru rates, bad = not alot of traffic.