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07/02/2003 04:08:13 PM · #1 |
I think the questions that John asked, and some other reiterated warrant further discussion. To facilitate my request that they be discussed in a separate thread, I am starting one here. This is in response to:
Originally posted by jmsetzler:
I think that all these suggestions are probably good ones. I don't know what the 'hit' statistics on DPCPrints looks like other than the referrals query that some can see already. We don't really know where all those hits come from. A lot of the referrals I see come from various other sites such as photosig, deviantart, and some personal webpages and pbase galleries.
Who is our target audience? Are we targeting the general internet surfer? WHERE the hits come from may be more important than how many hits we get.
We should make the site as user friendly as possible, but we should also define who our target audience is and then make it visible to that audience.
Who buys prints? How can we become visible to them?
I wouldn't put all the effort here into sucking a sale out of a casual surfer who clicks on a link somewhere. |
... and the related posts that followed.
Thoughts?
-Terry
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07/02/2003 05:01:16 PM · #2 |
* Interior Designers/Architects
* Building/apartment management companies
* Restaurant/office managers
* Local government offices
An interesting way of running a portraiture business might be to have the customer pick from low-res proofs, but then order their own prints directly (charge a flat rate for the shoot/editing). The customer then is not tied in to any print package or anything. I'm assuming we can get good enough printing accuracy for this ... people their to buy their photos might buy something else too. |
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07/02/2003 05:03:02 PM · #3 |
I suppose we should also ask: who do we want out target audience to be? A potential list might include:
- Home owners or apartment dwellers seeking art for their home decor.
- Businesses seeking art to dress up their offices.
- Schools and teachers seeking photos that display concepts taught and learned in class (i.e. visual aids--take the "natural numbers" challenge, for instance).
- Businesses seeking artwork that could represent their field.
- Tourists who have visited or may visit sites and want photo memorabilia (national parks, historic sites, etc.)
There are many more, I'm sure. To target these audiences, we could have links at various well used sites that these people visit. For example, if folks are seeking artwork for their home, we could have links on home decor sites (paint and wall paper sites, for instance, or do-it-yourself sites that stress home decoration or design).
To attract tourists, as another example, mega-travel sites may be of help, but I suspect that photographers themselves--we--would do well to find sites that feature the places that we photographed and do our own marketing.
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07/02/2003 05:07:22 PM · #4 |
| Additionally, many people look for certain colors so the photo will match their walls and furniture. It would be helpful to have a search that featured colors, as in Ebay. |
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07/02/2003 05:15:46 PM · #5 |
Originally posted by dsidwell:
Additionally, many people look for certain colors so the photo will match their walls and furniture. It would be helpful to have a search that featured colors, as in Ebay. |
PLEASE, then, put check-boxes and a list of "relevant" colors next to the keyword entry box.
Maybe we can make up a whole page of common keywords which we can all use (in common) to easily attach to our photos. For example, checking the box "Corvette" could automatically add the keywords "automobile" and "car" to the list as well.
Sorry, I just realized this should be in the other thread.
Message edited by author 2003-07-02 17:17:12. |
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07/02/2003 11:08:44 PM · #6 |
| I'm not sure if this is really relevant or not, but I think it would be helpful for sellers to be able to see the referral list, if possible. If I put my url in a bunch of places, I'd be interested to know which ones brought traffic and which ones didn't, especially if they're buying from other sellers (and damn my friends if they are!). That might give us an idea of places to locate our target market. |
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07/02/2003 11:55:05 PM · #7 |
I think it would be a good idea to have every buyer complete a quick survey of a few questions during their purchase. Tons of sites do this and it is a quick and helpful way to compile stats.
Examples:
This print was purchased for,
-home
-office
-gift
-other_______
How did you hear about DPC Prints?
-I am a seller on DPC Prints
-I am a registered user of DPChallenge
-referred by a member -who?
-website -where?
-search engine
-other_______
Do you personally know the photographer?
-yes
-no
-I am the photographer
I'm sure there are other pertinent questions that we could come up with.
Message edited by author 2003-07-02 23:56:46.
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07/03/2003 07:15:50 PM · #8 |
I just think instead of trying to guess who the target audience is, we should just ask those who are currently buying. From that you can cater to them and/or create ways to atract those who AREN'T buying.
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