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DPChallenge Forums >> General Discussion >> Billboards - Cost?
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10/05/2006 12:01:28 AM · #1
Anyone know how much billboards go for? I'm looking to lease out a couple 4'x6' signs near a state route that leads to a tourist town of 2,200. They are the only two billboards on this side of the town. The town is Watking Glen and the population 2,200 quickly jumps to 200,000+ in the summers for the races.

Thanks!
10/05/2006 12:05:40 AM · #2
I work for a billboard company, but we don't have any units that size... It will all depend on where you buy, when you buy, and for how long... we have 5x11 signs that go for about $200/month (space only)... production of the vinyl or paper would be additional.

if those are the only units in that area, they might be priced at a premium. i would just call and inquire!
10/05/2006 12:09:11 AM · #3
Thanks Lori. Actually these are my signs (My brainiac idea...lol) that I'm interested in leasing out. They probably should have been a bit bigger but 4x6 seemed a decent size at the time. They are near the road so I think they will still work. We had to go through the town board and all the to even get permission.

Anyway, I'm going to do what you mention above. Leasing the space and they provide the vinyl banner/sign. I will lease for 6 months minimum or a full year at a discounted price. I was thinking $100 per month but maybe that's too low? Maybe $125? Thoughts?

Thank you again!

Message edited by author 2006-10-05 00:10:08.
10/05/2006 12:28:13 AM · #4
Originally posted by ButterflySis:

Thanks Lori. Actually these are my signs (My brainiac idea...lol) that I'm interested in leasing out. They probably should have been a bit bigger but 4x6 seemed a decent size at the time. They are near the road so I think they will still work. We had to go through the town board and all the to even get permission.

Anyway, I'm going to do what you mention above. Leasing the space and they provide the vinyl banner/sign. I will lease for 6 months minimum or a full year at a discounted price. I was thinking $100 per month but maybe that's too low? Maybe $125? Thoughts?

Thank you again!


i would shoot for $150/month in the off-peak months, and maybe drive it up when the traffic count goes up. if the demand is there, someone will pay it. and if not, that's when you negotiate, but aim high! :) something you could consider if you don't have to boards sold all the time, you could offer them to a public service client at a reduced rate or even for free, just for the publicity (it's always better to have something on the sign rather than nothing)... we offer this and we do it on pre-emptible terms, meaning that once a for-profit advertiser leases the sign, the other advertiser is bumped... temrs are stated on the contract. if you do this, you build some good rapport with the community, which won't hurt your business. :)

PM me with any other questions... happy to help, but i'm going to bed for the night. :)

Message edited by author 2006-10-05 00:31:17.
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