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DPChallenge Forums >> General Discussion >> Advertising Errors...
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 07/27/2006 07:43:03 PM · #1
Found a mistake in a major comany's advertising? Post it here.

Nikon - More Power
More Control
More Versatile
More Excitement
The first two and the last one are all nouns, and versatile is an
adjective...would seem to make sense if they all followed the same
pattern, so it should be "More Versatility."

Apple - "Apple. Think Different." ...needs to be an adjective. A person
cannot think different. A person can surely think different ideas,
but then they would be thinking "differently." Needs to be an
adjective.

I just find it interesting that they have paid editors that miss this stuff, and I'm just a highschool graduate. Have any of you found grammar mistakes in advertising? Another big one is on lots of food items labeled "Eat healthy." Eat healthy what? Again, the adjective. Should be "Eat healthily."
 07/27/2006 07:46:23 PM · #2
Yeah... I always thought, well, hmm, they are such big corporations, they probably pay to research all the stuff they do...

but after taking a few business classes and a marketing class in particular, I've found that really big corporations mess up ALL the time, not just on grammar

The best is when they spend millions of dollars for market research and then ignore it and go with what the CEO wanted to do in the first place because his wife/kids/cousin, whoever, liked it so it must be a money maker

Message edited by author 2006-07-27 19:46:45.
 07/27/2006 07:47:24 PM · #3
Winston Tastes Good Like a Cigarette Should.
 07/27/2006 07:47:32 PM · #4
Subway - Eat Fresh... Eat Freshly... niether makes sense.

And the commercials are STUPID.
 07/27/2006 07:48:06 PM · #5
The Future's Bright. The Future's Orange.

Naaah, I've been there! It's more of a beige.
 07/27/2006 07:51:48 PM · #6
I notice these kinds of things constantly.

Actually, I once wrote a letter to a few advertising agencies telling them they should employ me to tell them about all the mistakes they make.

Heh, they wrote me back saying, "Thank you for your interest in employment, unfortunately we are not hiring at the moment, but we will keep your resume on file." but I didn't send a resume! Let's hear it for canned responses!

-Hideo
 07/27/2006 10:15:20 PM · #7
Also Lance Armstrong's bracelets "live strong." That doesn't work either with proper English.
 07/27/2006 10:20:15 PM · #8
Why do you believe these are "mistakes"?
 07/27/2006 10:28:06 PM · #9
They're all examples of grammatically incorrect English
 07/27/2006 10:33:58 PM · #10
all your base are belong to us
 07/27/2006 10:48:43 PM · #11
"You've got a friend in Pennsylvania" used to be on the license plates there. Don't know if it still is or not.
 07/27/2006 10:53:58 PM · #12
Originally posted by Mulder:
They're all examples of grammatically incorrect English


Ok, but their not advertising errors or mistakes.
 07/27/2006 10:59:45 PM · #13
haha, no. They are errors in advertising :)
 07/27/2006 11:38:52 PM · #14
Originally posted by yanko:
Originally posted by Mulder:
They're all examples of grammatically incorrect English


Ok, but their not advertising errors or mistakes.


hahah... had to take the chance to jump on ya... it's they're not their, but I think the correct way is those
 07/27/2006 11:39:38 PM · #15
Originally posted by Mulder:
haha, no. They are errors in advertising :)


also, you too
 07/27/2006 11:41:57 PM · #16
I think I'll have a Lite beer now ...
 07/27/2006 11:45:38 PM · #17
on hp's website...at this page here:

//www.homeandoffice.hp.com/hho/cache/7541-0-0-225-121.html

Under SECURITY, the last paragraph says "And keep your eyes your notebook at all times to make sure no one else walks away with it."

It should say "...keep your eyes ON your notebook..."

I contacted them about it ... apparently they don't care about their sentence-writing skills.
 07/28/2006 12:09:36 AM · #18
The "More Versatile" one on the Nikon banner bugs me everytime I see it.
07/28/2006 12:38:45 AM · #19
Originally posted by deapee:
on hp's website...at this page here:

//www.homeandoffice.hp.com/hho/cache/7541-0-0-225-121.html

Under SECURITY, the last paragraph says "And keep your eyes your notebook at all times to make sure no one else walks away with it."

It should say "...keep your eyes ON your notebook..."

I contacted them about it ... apparently they don't care about their sentence-writing skills.


Not to mention you can't start a sentence with "and."
 07/28/2006 12:41:18 AM · #20
Originally posted by amandalore:
Not to mention you can't start a sentence with "and."


And, why not?
07/28/2006 12:51:01 AM · #21
Originally posted by fotomann_forever:
Originally posted by amandalore:
Not to mention you can't start a sentence with "and."


And, why not?


A sentence that starts with 'and' is a sentence fracture, and not a complete sentence.

so There! *sticks out tongue and does the spitty thing*
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