I love to speculate, so I'll gladly chime in.
I feel Sony was smart to buy into an existing system (KM), now they have a small existing customer base to start with vs nothing. Everything being equal I don't know if any serious shooter sould choose a Canon or a Nikon vs a Sony. But since Sony is using KM mount/system. That's much more passible.
In regards to memory cards, I suspect it will be a dual system with a CF or a SD and their memory stick. I think their latest one has it like that, if memory (pun intended) serves me right.
Sony makes pro grade plasma TV's recorders, movie cams, so I suspect that eventually they will do the same with dslr's. Everything from little digicams upto professional dslrs.
Sony is a very innovative company, remember the WalkMan and the portable CD player?, which is a bit down right now, so they are looking to become financially better and dslr certainly is a good market with high profit margins.
Lastly, I believe competition is good for us consumers. Canon and Nikon make up about 86% of the dslr market. When strong competitors like Sony , Panasonic, and Samsung (which are electronic cosumer maker giants) enter the market, they can make some serious inroads as they have the resource for long term R&D, marketing, and a vast product line. That should help drive the price down. I currently think the dslr's are over priced b/c there in reality are only two big companies, Canon and Nikon.
My personal feeling is that an entry dslr kit should be just under $500, midrange cams like 30D and D200's should be about $800 or so, and prograde camera should be about $2500 or so. Pro grade lenses should be anywhere from $400-1000 (currently available at this price due to third party makers). Perhaps more competition will drive prices down closer to these levels.
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