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02/02/2006 05:17:28 PM · #1 |
I have an idea that so far I have not found an equivalent. At first my thought was to market this specifically to photographers, but I now realize there is another whole market as well that is significantly larger.
My question: how do you go about doing market research without giving your product away? I have done tons of this type of work, but always for existing products. I am looking for feedback in the design phase but cannot see a way to accomplish this without giving away the product.
My second question: if someone asked you to borrow your 'phocho' what comes to mind that they are looking for?
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02/02/2006 05:20:49 PM · #2 |
I wish I knew - I have been in the same predicament before.
I eventually gave up on the whole idea because the process (patents, prototype, retail etc) all seemed too much headache at the time.
Phocho - Very small electronic gizmo with a furry outside that clips onto your keyring. Not sure what it is good for. |
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02/02/2006 05:29:13 PM · #3 |
The last product I developed I had this problem with but it was a lot easier to do the research, just went to tattoo shows and asked one question to every tattoo artist I could talk to. Then I put the prototype in the hands of an artist I knew and it was an instant hit.
patents, prototype, retail are not as nasty as they seem. Patent is fairly easy although everything must be exactly correct and it takes time. Prototype is no problem. Retail...that one is tougher. At least with the tattoo gun I developed it was. That is where my lawyer came in the handiest. But that product was very different than this and a much smaller clientelle to deal with. |
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02/02/2006 05:34:12 PM · #4 |
I don't know how things work in other countries, but here in SA you can register your new design/product etc before patenting it. This gives you a window period (almost like a temp patent kinda thing) where you can do market research, fabrication of prototypes etc without the risk of your idea being copied.
Patenting something is a costly affair - this way you save money and time. Also work well with a new design - you have a design, but needs a company to build the prototype - easy for that company to steal your design unless you registered your desin first. Within that window period you can then register the patent.
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02/02/2006 05:36:37 PM · #5 |
It's hard to say without knowing what kind of a product you are talking about... ;)
If you have enough information to put together a patentable design before doing your market research then that protects you a little. If you need that research in order to translate a concept into a design, and that concept is what you need to protect, I suppose it is more difficult...
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