What strapline/ subtitle on marketing card

Canon 12x IS USM (S3 IS built-in Lens) -- 36-432mm (35mm EQ)

01/25/2006 03:27:06 PM · #1

Hi Folks

I need to decide this within the next hour or so:-

We're creating a website called fsquaredimages from which we'll be selling prints of our photography directly to the public. The site will have a shopping cart/ payment system and all orders will come directly to us. We'll print and send orders ourselves as we don't envisage this being a high-volume business anytime soon.

I'm just about to order a marketing card for the website.

The main text will read:

Photography by Pete & Kavita Favelle

I'm trying to decide what subtitle to use in smaller font as the next line.

Here are options I'm considering:

A series of images from around the world
A series of fine art images from around the world
A series of fine art photographic prints
Fine art prints on paper and canvas

Or anything else anyone can suggest.

The only other bit of text will be the website address as the website will have further information and email contact details.

Thanks in advance
Kavita

EDIT: Am gonna put this on hold till Friday as I'm not sure so I don't want to order until I am and I'm at client site tomorrow and out tomorrow night so am gonna review it on Friday AM!

Message edited by author 2006-01-25 18:17:07.

GeneralE

Canon PowerShot S3 IS

01/25/2006 03:32:59 PM · #2

Given that research shows you have somewhat less than a tenth of a second to grab their attention, I think the fourth of your choices is best. It summarizes the actual product most concisely -- if they're not looking for "fine art photographs" it doesn't matter what the subject is.

Maybe yet another line below that along the line of

Images from around the World

followed by a few examples ... a lion, a penguin, and one of London should cover the gamut nicely : )

alexgarcia

Canon EOS-350D Rebel XT

Canon EF 100mm f/2.8 USM Macro

01/25/2006 03:49:03 PM · #3

I agree with GeneralIE. The fourth is the one I like most.
Congratulations on your web and good luck.

kirsty_mcn

Olympus E-500 EVOLT

Olympus 17.5-45mm f/3.5-5.6

01/25/2006 03:50:20 PM · #4

I'd tend to go with the last one as well...seems to me that 'a series of' is a lot of words not saying much.

Or just to throw in a couple more suggestions:

Fine art images from around the world
Fine art photographs from around the world

FranziskaLang

Nikon D100

Tamron SP AF 28-75mm f/2.8 XR Di for Nikon

01/25/2006 03:50:40 PM · #5

Personally, I don't like the "A series of" of the first three. Without that, I think they would be contenders, too. In fact, I'd then pick "Fine Art Images from Around the World". As they are, I agree, the 4th is the best.

Edited to add this is scary. Kirsty's post is so similar to mine. Or mine is so similar to hers since she posted 20 seconds earlier :)

Message edited by author 2006-01-25 15:52:38.

01/25/2006 03:53:27 PM · #6

Hmmm
This is EXTREMELY helpful, thanks folks.

I'm now leaning towards

Fine art prints from around the world

(prints rather than images seems more expressive of what the site sells)

Works?

So it would be:

Photography by Pete & Kavita Favelle
Fine art prints from around the world (in a slightly smaller font)

www.fsquaredimages.co.uk

Message edited by author 2006-01-25 15:54:47.

01/25/2006 03:55:57 PM · #7

Actually...

Does Fine art prints from around the world suggest that it's a collaborative site with artists from everywhere or does it suggest that the images themselves are taken all around the world?

How about

Fine art prints of the world around us

No. Too pretentious!

This IS helping though!

01/25/2006 04:04:39 PM · #8

Hi Kavey,

I agree with Franziska Lang that the "Series" should be cut. It implies a very limited selection.

I think "Fine Art From Around the World" would be perfect.

"Prints" is also limiting and i think it should be removed.

01/25/2006 04:11:36 PM · #9

Hi Gringo
Thanks for your input...
Definitely already decided to drop the "series" bit after the other contributors here have made similar comments.

The print bit I'm not so sure about.

I want the card to make it clear that this isn't just a site that showcases photographs but where prints of the images are available.

Hmmm... not sure now...

Any more thoughts?

01/25/2006 04:17:56 PM · #10

Well, you said "prints on canvas"

GiclÃ©es are prints on canvas, but they are worth more.

Why market just prints when you can simply include prints in the fine art you sell?

01/25/2006 04:22:24 PM · #11

It's not that I want to limit to prints on paper...

The worry I have is that if I just say "fine art images..." that there's nothing to indicate that visitors can BUY the stuff and that I'm not just advertising an online gallery of images purely for them to view...

01/25/2006 04:29:47 PM · #12

Photography by Pete & Kavita Favelle
Fine Art From Around the World
(Available for purchase)

See, you already said "Photography", so images and/or prints is redundant.

Message edited by author 2006-01-25 16:35:25.

Sigma 24-70mm f/2.8 EX Aspherical DF for Nikon

01/25/2006 04:39:47 PM · #13

Hmmm

And what do you think about the "around the world" bit?

Also, had suggestion:

Pete & Kavita Favelle
Fine art photography from around the world

or

Pete & Kavita Favelle
Fine art photographic prints

Apple iPhone

01/25/2006 04:43:08 PM · #14

Pete and Kavita Favelle
Fine Art Photography

keeping it simple is better..

the around the world will give people thoughts that others are submitting photos too...and doesnt give you the opening to expand

Originally posted by Kavey:

01/25/2006 04:45:17 PM · #15

Originally posted by Kavey:

I like the "Around the world" bit.. It makes me want to see it. You might have pictures from places I've never been before. (and even if you haven't been everywhere yet, you will continue to add to the gallery as you can).

I don't like the work "prints" at all.
Fine Art Photography (It's worth more)

01/25/2006 04:50:24 PM · #16

Thats interesting too...

Nice and simple.

Does it suggest we're selling our services as photographers rather than our work?

I'm picking here but I'm just throwing this about before I put the order in...

01/25/2006 04:56:27 PM · #17

Originally posted by Kavey:

If someone offered you enough money to get you to provide your services, would it make a difference?

To me, that is the entire idea behind marketing yourself. Get them to want what you do.

I'm sure your site will show them clearly that you are selling your works, hopefully they will want you to do custom work for them too. You don't have to take on additional work if you don't want to, but it's always great to know people want you, don't you think?

edit/typo

Message edited by author 2006-01-25 16:58:05.

01/25/2006 04:59:42 PM · #18

Originally posted by Gringo:

You've got my intention with "around the world" perfectly. Because we love to travel many of the images will be from our travels and I wanted to express that. We'll initially have Antartica, Africa and Italy, shortly joined by Peru and Galapagos (not yet processed).

The main image on the card btw is my Tomboy image.

01/25/2006 05:03:04 PM · #19

Gringo
Neither of us is interested in event photography at all but thinking on it, I have taken a "fine art" photo to commission for a friend's wedding - she and her husband gave me an idea of what they were looking for and I shot to that brief.

Sigma 24-70mm f/2.8 EX Aspherical DF for Nikon

01/25/2006 05:09:31 PM · #20

I love that "Tomboy" shot of yours. (It's a keeper).

All of this is just my opinion Kavey, but I hope it's helpful to you.

It's always ok to say no to the work you don't want to do, but from a marketing perspective, I would leave your options as open as possible. You never know, if someone likes your work well enough, they may pay for your next trip.

Cheers!

Apple iPhone

01/25/2006 05:19:37 PM · #21

Thats a fantastic option you want to leave open

putting the kicker as "Fine art photography from around the world" makes it look like you are a gallery owner who is commissioning people from around the world. If you put over or under your web site address "photographed around the world" woudl give people the idea that you photographed it all over the world

Originally posted by Kavey:

Message edited by author 2006-01-25 17:20:49.

Sigma 24-70mm f/2.8 EX Aspherical DF for Nikon

01/25/2006 05:24:05 PM · #22

I agree Di, if it were a stand alone line.

"Fine art photography from around the world"

But it's not alone, it looks more like this:

Pete & Kavita Favelle's
Fine art photography from around the world

Apple iPhone

01/25/2006 05:26:21 PM · #23

The "'s" makes all the difference :)

Originally posted by Gringo:

01/25/2006 05:26:44 PM · #24

or even better:

Pete & Kavita Favelle's Photography
Fine art from around the world

Ugh! scratch that one, I like this best so far:

Pete & Kavita Favelle's
Fine art photography from around the world

Message edited by author 2006-01-25 17:28:31.