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02/25/2005 12:18:46 AM · #26 |
Originally posted by Sunniee:
call me crazy.... but I like it! its original..... love the colors... |
A lot of phtographers here like it. That doesn't necessarily mean it will be an effective inducement to the targeted clientele. |
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02/25/2005 12:22:14 AM · #27 |
Yes sir generalE! Our ads that were the worst in the focus groups made the phones ring the most! (I don't trust focus groups anyway)I still wouldn't change it. By the way, I believe they're Japanese Maple leaves.
Message edited by author 2005-02-25 00:24:57. |
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02/25/2005 12:32:39 AM · #28 |
We have a Japanese Maple here, the leaves are much more elongated and split into "fingers" as they go...
Robt.
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02/25/2005 09:08:05 PM · #29 |
yeah its not a japanese maple, that I know for sure.
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02/25/2005 11:00:00 PM · #30 |
Originally posted by jmlelii:
I changed it, now what do you guys think?
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No email address?
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02/26/2005 06:47:29 AM · #31 |
Originally posted by neophyte:
Photography is about expression and not about limited font usage! |
I, for one, am not suggesting reducing the number of fonts for the sake of it or because I've read the rule in a book somewhere but because I genuinely think using too many makes the card look messy.
I believe that one, or possibly two, well chosen fonts will give a cleaner, more consistent and classier appearance than a mix of 3 or more.
It's all about expression; I agree with you wholly on that front. But it depends on what Jeremy is trying to express! Chaotic creativity or classy, considered creativity?
That's how I see it, anyway.
Jeremy will (and should) go with his own instinct in the final analysis.
Message edited by author 2005-02-26 06:54:22.
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02/26/2005 06:53:53 AM · #32 |
Originally posted by GoldBerry:
I don't agree with changing the images to suit different clients. Unless the kids are starving, I would never change my style just for money - which is essentially what you'd be doing. I don't do traditional, so I don't sell myself as traditional. Personally. |
I don't see having more than one card as compromising one's own personal style so much as presenting different facets of one's style/ work/ skills to different market segments.
It would certainly be easier and cheaper to create one card that will appeal to the different target audiences but, depending on what kind of market segments Jeremy's aiming at, that may not be possible or most effective.
One size does not fit all!
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02/26/2005 10:33:51 AM · #33 |
Kavey Wrote:
"I, for one, am not suggesting reducing the number of fonts for the sake of it or because I've read the rule in a book somewhere but because I genuinely think using too many makes the card look messy.
I believe that one, or possibly two, well chosen fonts will give a cleaner, more consistent and classier appearance than a mix of 3 or more.
It's all about expression; I agree with you wholly on that front. But it depends on what Jeremy is trying to express! Chaotic creativity or classy, considered creativity?"
Did you read my whole post?
I didn't think the first card looked messy. On the contrary, I believed it was very effective and the font used for the web site (on the back) was staight forward as info should be. I hardly think that three fonts looks "Chaotic" or that the using two or less is 'Classy and Considered". (boring would be an adjective that would come to my mind) It an opinion thing.
I do agree with your response to goldberry. A business card is to generate business. Identify your demographic and plan on how to target them or cast your net as we say in the business. Those who are not dynamic won't be around long.
One other thing Kavey, Your work is INCREDIBLE!! The wildlife photos are ones I dream of having a chance to take sometime before I pass.
Message edited by author 2005-02-26 10:39:15. |
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02/26/2005 01:28:38 PM · #34 |
I didnt put an email address because the email address can be found on my website. I'm not really trying to attract the more classical crowd, though if they see how artistic I can be, then surely my classical work would be just the same quality.
The card was designed to catch peoples eyes really, and I think that this card does just that.
if those were pot leaves, id probably have a Canon 1Ds Mark II right now instead of my dinky Drebel ;)
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02/26/2005 01:54:43 PM · #35 |
Jeremy,
You GOT to have the e-mail on the card, not just the website. People who do business put the cards into a file of some sort, and when theyw ant to ocntact you they look at the card. If you force them to go to your website to find the email, you're going to turn them off.
Nobody can tell you what to do, of course, but you've gotten some good advice here. This is all "marketing 101", and the "rules" are rules for a reason; they've been proven to work.
There are webistes FULL of good business card designs you can look at to see what's been effective. There are books you can buy that discuss the topic. These things represent the distillation of generations of experience and hundreds of really excellent designers.
To those who say they "like" the mix-n-match fonts, all I can answer is that its been PROVEN that cards done this way are less effective across the board. SOMEONE is gonna like 'em, sure, but serious design people won't. And Jeremy is targetting ARCHITECTS, who are about as anal on the topic of good design as anyone on the planet.
'Nuff said.
Robt.
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02/26/2005 03:46:28 PM · #36 |
The rules are the rules? Where is the empirical data that proves they work? Think outside the box. I know no more dynamic business than advertising and marketing. The photo on the card catches one's attention. It'll get you the calls. which is all it is supposed to do. Don't make it more than it is. I don't agree with your assumptions at all about serious people and architects or rules. The photo shows superior photography and finishing skills. That'll be serious enough for "serious" potential clients. People besides architects ask for photos of architecture.
Message edited by author 2005-02-26 15:49:02. |
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02/26/2005 05:33:56 PM · #37 |
I think that it is a very fitting card for a photographer.Well done.
Message edited by author 2005-02-26 17:41:30.
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02/26/2005 05:46:21 PM · #38 |
My new business card. What do you think?
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02/26/2005 05:50:26 PM · #39 |
Originally posted by jmlelii:
if those were pot leaves, id probably have a Canon 1Ds Mark II right now instead of my dinky Drebel ;) |
If those were pot leaves you probably wouldn't have a camera - buying one would like require way too much effort maaan.
The front is as eye-catching as heck. I like it.
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02/26/2005 06:06:13 PM · #40 |
Originally posted by Travis99:
My new business card. What do you think?
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No offense or anything, but you couldnt make your own post for your card?
And again thanks everyone for all the input.
Message edited by author 2005-02-26 18:06:42.
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02/26/2005 06:50:23 PM · #41 |
This might seem minor but I wouldn't separate my web address from my telephone number with a semicolon.
On the first card posted I would lay them both out a dash lower on the card and separate them with clean spacing. Three or four more spaces would do. |
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02/28/2005 09:52:23 AM · #42 |
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02/28/2005 10:11:52 AM · #43 |
| Jeremy, I like the card... I love the idea of having 2 sided, one being a photo. In the end go with that you like, but you have some great advice here and I won't repeat it. :-) |
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