Martian Technology
by jcar

Comment:
I don't really get where you're going with this. I'm not sure how or why I would think the car was built on Mars. As for the shot, it's fairly ordinary, the desaturation hasn't really done much for it other than to make it look quite flat and dull. Giving this a 3.

Hackney Carriage
by lucienwest

Comment:
One of the great symbols of Britain, instantly recognisable even from a small porting like this!

Good clear shot, well focused and exposed. Like the reflection in the black area. I would have liked to see it more straight on though, but I guess if you did that you may have caught your own reflection! 7 from me.

Classic, Not Plastic.
by Kel73

Comment:
I think this has the potential to be a good shot, it's an interesting location and the background feels somehow appropriate to the car. It's let down a little though because of a couple of points.

It's not entirely sharp, either because of motion blur or focus, I can't quite tell. It's also a little dark, I would like to be able to see some more detail in the wheels. Lastly, I feel a bit too close to the car, the whole ad feels a little claustrophobic. 5 from me.

Toyota Supra
by rob_smith

Comment:
This is a great location, one of the best I've seen so far. There's a lot that right about this shot, the colours, the framing, the background which fits in well with the caption.

Something else you have done very well is the text, it makes it's point, it's clear, but it doesn't get in the way, so you leave the car as the main focus of the shot just as it should be.

My only minor complaint is the license plate! The rest of the car looks shiny and new, the background is all sharp and well exposed, but the license plate is a kind of dull off white colour. 9 from me.

Porsche.....Every Ride Is An Adventure
by senor_kasper

Comment:
This is a very nice well taken shot. The location, framing and sense of motion are all good. I particularly like the way you have kept the car sharp but the wheels and the road give a real sense of speed.

My only minor complaint is that it's a touch underexposed. The near side of the car is almost in darkness, while the rest of it is just a touch dull. I think just a little more exposure and it would have been perfect. 8 from me.

Ford Taurus
by XMountaineer

Comment:
This is an interesting location you've shot this one it, in some way's it's a lot better than all the sunset / forest type ones so far. I also like the composition, this feels a lot like the closing shot you see in a TV add where they put all the small print along the bottom!

The text is good, it is small, out of the way but still readable, you've made the ad all about the car, which is exactly how it should be.

Unfortunately I think this one's let down in a big way by the exposure / lighting. The lower left hand side of the car and a large part of the front are in darkness. This is the area that defines the look of a lot of cars and distinguishes them from all the others, so you really want this part to be properly exposed.

I'm going to give this a 7, just because of all the aspects I like about it, I would probably have made it a 9 or 10 if it wasn't for the darkness along the front.

time for a new one
by goodnews

Comment:
Interesting alternate take on the theme, I can see this sort of idea being used for a second hand car dealer or something similar.

Going on that I would say it only sort of works. The colours are a bit off and it isn't particularly sharp, feels like it might have been taken with a phone camera or something similar. The poses also don't work, they should be in some way related to the car. I get that they are standing around waiting for perhaps recovery, but it doesn't particularly speak to me at all. 4 from me.

BMW - You'll Know When You Get There
by k9logic

Comment:
There's a lot that's right about this shot, the location, the framing, the strong colour of the background. Where it fails is that the setting sun sitting directly behind the car almost leave the car looking a little washed out.

This shot may have worked with a different coloured car, but with the white it might have been better to wait until the sun had actually set and just shoot it against the orange / red sky.

Still, it's otherwise a nice shot, giving it a 7.

Another Day in the Office
by scooter88

Comment:
Nice shot in a good location. It's a good message for the big off roader, but I don't think as an ad it stands out particularly, not really sure why I feel that, perhaps it's all the soft colours and lack of contrast, it doesn't have the feel of a strong, bold ad. 6 from me.

At the end of the the rainbow
by Glanni

Comment:
Great capture, I wonder if you had to do this a number of times to get that rainbow in just the right spot!

I like this shot, I think it accomplishes what you've set out to do. The landscape, the water, the mood of the fog are all great and the rainbow just tops it off. This is the sort of thing that would usually be put together using processing effects and computer graphics, so to have captured it all naturally is quite an accomplishment.

It's not the 'prettiest' of the shots, but I think it's definitely one of the best in relation to the challenge. This is exactly what I would expect to see in a magazine or billboard. 10 from me.