Americanus automobilius - Endangeredby
VitaminBComment by kaiser_chief: A very different take. SOme will claim that you took the photo and shoehorned, but I will give you the benifit of the doubt here, as I think it all works really well, and sells a message that you guys need to sell to save the industry.
The photo is stunning, a brilliant capture. I like how the bird is looking into the distance, into the negative space, and away from us. In many ways it is like he is contemplating the future of the industry. A typically sure thing, looking into the uncertain future.
The text, brilliant, great font, great placement, works really well. The overall composition of this is exceptionally good.
Only critisism. If this were an add, the title wouldn't be shown, and therefore it would lose the overall effectiveness, as we wouldn't know what you were selling. It could be a generic phrase. Integrating the title in, somewhere, would have completely made this as an add. Don't know where you would put it, but I feel, for this to stand alone, in a Magazine, it needs to be in there. Other than that, I expect to see this advertising the industry next week. Exceptionally professional, well executed, great idea and a stunning photo........
Photographer found comment helpful.