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by Telehubbie

Comment by Nitin:
Nice idea.. better lighting would make this stand out

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by Telehubbie

Comment by Louison:
Good and inviting (even though I'm not a big fan of fast food, so you see how effective it is!)

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by Telehubbie

Comment by Jinjit:
My evaluation method of this challenge is as follows:
1. Did you catch my eye while I was driving by? Yes.
2. If I didn't catch the text while I was driving, did you intrigue me enough to look for this billboard again? No.
3. Did you sell your stuff to me? Only if I'm hungry.
4. Extra thoughts: The use of negative space is nice and the details of the photo are good. The whites are nicely balanced.
The lighting is flat and I don't like the huge reflection of the light at the center top of the photo.
the DOF is a bit too shallow and over all there's nothing new and exciting about this billboard. Just another one I pass on my way and forget a minute later. (5)

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by Telehubbie

Comment by Skip:
ok, i am voting this challenge in 2 passes. in this pass, you will get a partial comment and a score. then i will come back to comment again. if you have any problem whatsoever with this comment, pm me and let me know. otherwise, take it with a grain of salt...i'm not trying to be a know-it-all, i'm just explaining where i'm coming from in voting this challenge. and, if this comment is NOT helpful (of if you think i'm full of $#!+), don't mark it helpful.

billboards are a science unto themselves. a lot of research has gone into determining just how much information a person can digest and retain in specific time spans. they use this information to develop formulas for determining the number of words and letters to use on billboards, as well as their sizes. they also determine the size and number of visual elements to include.

the graphics/photograph on a billboard are designed to get the point across in a moment. on the road, a driver will have less time with a billboard than a voter will give your image. this is a key element in the challenge: composing a shot that will get its point across quickly and succintly. along those lines, a strong composition will probably have few details and make strong use of negative space.
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this is a perfect idea for a billboard, but for it to really work, there are a couple things you would need to do differently. your subject looks great up close, but is too small to really come across at 60 mph (this is one challenge where you have to look at the thumbnails to get a feeling for what it would look like on the road...well, looking at the thumbs is easier than putting the pc out in the yard and running back and forth.). another consideration is that the more effective billboards are laid out from left to right, with the graphics on the left and the verbiage on the right. all the same, you have an image that gets the point across. good luck in the challenge!

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by Telehubbie

Comment by LowLght:
this really makes me want j in the b...10

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by Telehubbie

Comment by Art Roflmao:
MMMmmm! Exiting... - Outstanding!

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by Telehubbie

Comment by love:
In N Out Burger!!! Yeah

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by Telehubbie

Comment by buckwheat:
It's been too long since I've had an In-N-Out burger. Nice arrangement.

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by Telehubbie

Comment by Jozi:
a heart attack? good product placement

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by Telehubbie

Comment by Montereykiddo:
Yay! LOVE In 'N Out! Simple. Pleasant. GREAT job.