Iceland Spring™, water so fresh it will leave you aching for moreby
LalliSigComment by Skip: ok, i am voting this challenge in 2 passes. in this pass, you will get a partial comment and a score. then i will come back to comment again. if you have any problem whatsoever with this comment, pm me and let me know. otherwise, take it with a grain of salt...i'm not trying to be a know-it-all, i'm just explaining where i'm coming from in voting this challenge. and, if this comment is NOT helpful (of if you think i'm full of $#!+), don't mark it helpful.
billboards are a science unto themselves. a
lot of research has gone into determining just how much information a person can digest
and retain in specific time spans. they use this information to develop formulas for determining the number of words and letters to use on billboards, as well as their sizes. they also determine the size and number of visual elements to include.
the graphics/photograph on a billboard are designed to get the point across in a moment. on the road, a driver will have less time with a billboard than a voter will give your image. this is a key element in the challenge: composing a shot that will get its point across quickly and succintly. along those lines, a strong composition will probably have few details and make strong use of negative space.
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nice idea, but i'm not sure how effective it would be cropped to this size on an actual billboard. in reality, the thumbnail view is a pretty good idea of how much you would get whizzing by at 65 mph. as is, you get the idea of a bottle of water, but you lose the fine print. maybe trim off from the left. as an aside, not that it matters for the challenge, but another 'billboard rule' is to place the graphic on the left, text on the right.
Photographer found comment helpful.