Don't !
by Prime_Time

Comment by chaitanyan:
a key..and?

Don't !
by Prime_Time

Comment by Moose408:
The backgeound is too out-of-focus. It took too much effort to determine what it was. Good concept.

Don't !
by Prime_Time

Comment by Horsea:
I like the dof, its so cool.

Don't !
by Prime_Time

Comment by moolacoola:
It took me a minute to understand this was a drink and drive ad. Good idea, but I think it needs to be move obvious at first glance.

Don't !
by Prime_Time

Comment by Matten25:
a promotion, but not really an ad. a cool picture, but not really in the theme.

Don't !
by Prime_Time

Comment by dtremain:
Good idea. Initial reaction was: What is this? Finally figured it out. The bottle in the background is too OOF, and the key in the foreground is blown out and at an angle that it is hard to recognize. The placement of the liquid doesn't have any continuity with the bottle, and seems to be just random puddles. Lighting is good except for the too hot key. Nice effect in B&W. The bottle should be OOF, just not quite so much.

Don't !
by Prime_Time

Comment by mchalmers:
A really really good idea. Because the bottle is such a major aspect of the shot, I feel that it would work better with a deeper DOF. To be honest, I can't even tell what the object is in front of the bottle.

Don't !
by Prime_Time

Comment by mgsmith53:
Background too OOF to recognize quickly, message too obscure.

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by Prime_Time

Comment by oscarthepig:
Good PSA.

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by Prime_Time

Comment by Bujanx:
I won't! May not quite work on a drunk guy, but very cool idea none the less.