| Author | Thread |
|
|
10/14/2009 09:40:39 PM · #1 |
I was contacted by a magazine that want's an image of mine for their Nov cover, both print and digital.
They print 55,000 copies a month, but many are given away. Don't know how many paid subscribers they have. Their advertising rates are high.
The stock photo calculator gives a range from $650-$1300 for cover 10,000-50000 print run.
Since most of their copies are free, they are only offering $100. Do I accept, or negotiate for more. My skills at this sucks.
Every time I've used either the stock photo calculator or Fotoquote, took their minimum amount and cut it in half, I still didn't get the sale.
Advise please!!
|
|
|
|
10/14/2009 09:46:48 PM · #2 |
| Why not ask them what number of paid subscribers are? 55K run, plus digital for a cover sure is worth more than $100! Tell them you work off the 'stock photo calculator' and that you could take the low end - $550. as this is $100 for each THOUSAND in their run, ignoring digital. Just my 2 cents. |
|
|
|
10/15/2009 05:16:00 AM · #3 |
Depending on how much you want the sale, but just because the magazine is free it doesn't mean they don't have a budget. Billboards are free to read too but that doesn't mean the photographer doesn't get paid.
If they have a run of 55,000 and the stock calculator says you should charge around $1000 for the cover I would think that is a fair price. Like thealy said, you should say how your arrived at that amount and why you think it is fair. They probably won't go for it if they feel you just pulled a number out of a hat.
On the other hand, if your image is not that original and they could find a similar one another place quite easily then they have quite a bit more bargaining power and you might have to settle with $100.
|
|
|
|
10/15/2009 07:05:41 AM · #4 |
I agree about the bargaining power angle but for a magazine that puts out that many copies $100 seems awefully low. I would at least try to get a little more than that.
|
|
|
|
10/15/2009 08:45:22 AM · #5 |
Originally posted by GilTphoto:
I was contacted by a magazine that want's an image of mine for their Nov cover, both print and digital. They print 55,000 copies a month, but many are given away. Don't know how many paid subscribers they have. Their advertising rates are high. |
Many moons ago, I used to work in the magazine business so I have some knowlege about the inner workings. Any magazine or publication that has advertisments for products or services has money/budget. They have their sales reps sell the publication to advertisers - 'you can reach this many households because number X is how many we circulate to the public. The advertiser for the product or service then pays a fee to run their ad. This helps the magazine to cover overhead cost, printing costs plus some profit. I would look at the magazine and see how many advertisers they have running in it. More advertisers means more money for the magazine (tis also means that it ups the printing costs for more pages).
Unless they are a start-up magazine that has only been in circulation for less than a year that $100 sounds like they are fishing for a bargain. Personally, I would not agree to the $100 for that is too low of a figure to pay someone for the front cover of a magazine in the 10 - 50 thousand circulation. Simply put, $100 is peanuts. And peanuts only fill up the bellies of squirrels.
Kindly inform them that with "X" number of advertisers (if you can get your hands on a copy and count the number that appears in that month's issue you will have a hard number to quote back to them) at this advertising rate (quote their advertising rates back to them -for small ads and large ads) that surely they have more in the budget to offer you for your work.
The other angle you need to bargain and get the sale, is to show them how your photo would be good for their cover (how it will appeal to readers by grabbing the eye's attention and their advertisers who pay good money to have the magazine draw in readers/customers). This angle will take a bit more research on your part to determine who the magazine is aimed at and why your work will be a good fit. Why should I sell them on my photo when they approached me? You already have this magazine hooked so push for the sale at YOUR PRICE by making it so much more enticing that they will think twice of wiggling off the hook. You never know, you just might bag the sale if you are going by what you say here: Originally posted by GilTphoto:
stock photo calculator or Fotoquote, took their minimum amount and cut it in half, |
Good luck!
|
|
|
|
10/15/2009 08:59:23 AM · #6 |
Unless they really, really, really want or NEED that image I think you probably have no bargaining power or very little.
$100 is of course, very cheap but perhaps the exposure and prestige is worth way more to you? Having the cover might help generate income for you that you wouldn't get otherwise.
I'm not a fan of microstocks and giving images away but there are other things to consider when you're starting out. If you were established however, I would tell them to take a hike. I just turned down 150 euro for an image because the run seemed big BUT in retrospect a mistake. The buyer was collecting images to show a client so he wasn't himself sure if it was going to be used so, in essence he was only trying to secure the work for possible use. |
|
|
|
10/18/2009 05:00:29 AM · #7 |
|
|
|
11/21/2009 05:47:41 AM · #8 |
It is really great to be a part of this community it's a chance to learn more and more about photography and different other things.
|
|
|
|
11/21/2009 07:39:57 AM · #9 |
ditto  CNovack. it comes down to this: they want your image bad enough to pay for it, or they don't. $1000 is more than a reasonable fee for a magazine with a 55k print-run, regardless of how many they give away. it's just not a good idea to sell yourself short...
as for using stock calculators and not getting sales...it doesn't matter what you're selling; when people buy on price, they really don't care about quality. they can talk about the economy, lack of budget, whatever, but the bottom line is this: if you have something of recognizable quality, people will pay a reasonable price for it. part of it is salesmanship, part of it is marketing to the right people and/or right markets.
good luck, keep on pluggin!
Message edited by author 2009-11-21 07:40:12. |
|
|
|
11/21/2009 10:44:46 AM · #10 |
I could probably make an argument for this one in either direction.
On one hand, if they want the photo badly enough that that they're willing to make it their cover shot, then clearly there's some interest on their end, and they ought to be able to pony up a little more moola for it.
On the other hand, what does having a cover shot mean to you? Is it something that you could use to impress future clients? I had the same sort of situation a few years ago when I was contacted about using a shot of mine for a Chevy ad, which appeared in USA Today, Sports Illustrated, TV commercials and elsewhere. I got a nice check out of the deal, but I'm sure I could have gotten a lot more if I had demanded it. But having these things in my portfolio has been a great thing to show potential clients. Showing these ads to people helps give me credibility. |
|
|
|
11/21/2009 11:36:04 AM · #11 |
---
Message edited by author 2009-11-21 11:36:56. |
|
|
|
11/21/2009 11:36:37 AM · #12 |
*** begin "Thread-jack" ***
Not so related but visit studiofocuspoint.com (my studio website) click on "Clients Sign in" and put "covers" to see the "virtual magazine covers" I have done so far...
Enjoy... and comments appreciated :)
*** end "Thread-jack" *** |
|
|
|
11/21/2009 12:11:23 PM · #13 |
I see this month old thread was started by someone who only ever posted to DPC forums that once, so  FocusPoint, you're free to thread-jack as much as you like. I guess we'll never find out what the OP decided.
|
|
|
|
11/21/2009 01:28:18 PM · #14 |
I would like to know what is going on with the first 2 people that posted in this thread.
They both look like spam names but it's a bit odd that the OP is someone that signed up just to start this thread, then 6 minutes later the second person responds. If you look at the second persons profile he signed up in May of 2003 but his only response was to this thread's OP.
I think those 2 should be looked into. |
|
Home -
Challenges -
Community -
League -
Photos -
Cameras -
Lenses -
Learn -
Prints! -
Help -
Terms of Use -
Privacy -
Top ^
DPChallenge, and website content and design, Copyright © 2001-2024 Challenging Technologies, LLC.
All digital photo copyrights belong to the photographers and may not be used without permission.
Current Server Time: 04/25/2024 03:19:40 AM EDT.
