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05/18/2004 02:48:48 AM · #1 |
I dont know if any of you have seen this yet, but i found it on a silly site.
Its really neat, youve just got to see it.
Click For Ad.....(**warning** might not want to click if youve got dial up) |
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05/18/2004 03:06:47 AM · #2 |
That was awesome thanks for posting it
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05/18/2004 03:13:06 AM · #3 |
Originally posted by Mazer:
That was awesome thanks for posting it |
Sure thing...glad you enjoyed. |
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05/18/2004 03:59:51 AM · #4 |
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05/18/2004 04:23:47 AM · #5 |
It took a while to download, but it was worth it!
Thanks for sharing that!
What a great piece of filming.I wonder how long that took to set up |
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05/18/2004 05:02:03 AM · #6 |
Originally posted by train:
What a great piece of filming.I wonder how long that took to set up |
From
//www.guardian.co.uk/ (you need to register for the archived news)
The new Honda Accord - isn't it nice when things just... work?
Friday May 9, 2003
When even television reviewers are saying it's the best thing on the box at the moment you know there must be something pretty special about the new Honda commercial, 'Cog'. A two-minute celebration of the precision engineering that goes into the Honda Accord, the advert is already becoming the most talked-about thing on television.
Set against the plain white walls of a huge warehouse, the commercial begins with a tiny cog rolling slowly along the ground and setting off an elaborate chain reaction that culminates in the production of a gleaming Honda Accord. One by one, the bits of rubber, plastic and metal that make up the car collide with each other - a windscreen wiper flies into the air, gently knocking a tin of engine oil that topples over to lubricate a set of ball bearings. The ad ends with a brand new Honda Accord rolling off a steel seesaw.
Viewers could be forgiven for mistaking the end result as a work of art created in the special effects studio - one critic has already suggested it would be a deserving recipient of the Turner prize. In fact, it's all real. For the director, Antoine Bardou-Jacquet, the most important thing was to ensure only genuine Honda parts were used, and trick camerawork was out of the question.
As a result, a jaw-dropping 606 takes were needed to perfect the commercial - it only needed a single part to be a millimetre out for the whole domino effect to break down. The crew - which included a sculptor, an engineer and a designer - spent a month pulling a Honda Accord to bits before they even began designing the set. It took another month to get the script approved, then two months of drawings and a further four months of development and testing before the camera crew was allowed into the warehouse and to begin shooting.
The motivation behind such painstaking work is that Honda's advertising should reflect not just the cars themselves, but the company's entire philosophy. Over the past year Honda's advertising agency, Wieden & Kennedy, has been developing ads that communicate the car manufacturer's unique approach to engineering - which is conveyed in Honda's slogan, "The Power of Dreams".
But in the end it is the advert's final line, delivered in typically laconic fashion by the writer Garrison Keillor, that sums up the ad - "Isn't it nice when things just... work?"
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05/18/2004 05:16:29 AM · #7 |
Yeah, I saw that a while ago. I love it.
I have a good ad too.
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05/18/2004 07:39:36 AM · #8 |
Oh, rock on. i like the ad...and thanks for the read...
7 months before it even started filming, and then 606 takes before they got it right....i'd say its well worth it.
Did anyone ever see this one on TV?
i never did...i'd have loved to see it though. |
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05/18/2004 09:01:47 AM · #9 |
I saw this ad some time ago, and I still love it.
I'm not sure that I believe it was not (at least partly) a CG shot.
The tires seem to break the laws of physics as they roll up the ramp in the beginning. They gain speed as they move up the ramp, and they don't roll backwards after they contact the next tire. I looked for some sort of counterweight attached to them, but couldn't see one.
Also, the battery connection made near the end of the shot puts off a bright blue spark. I don't know about you, but every time I have crossed the wires from a 12v battery the sparks have been yellow.
I don't mean to trivialize this commercial, as it is one of my favorites - CG or no CG. I love the Rube Goldberg theme. These are just some observations I have made. |
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05/18/2004 09:05:51 AM · #10 |
| Some more 'great' British TV ads here |
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05/18/2004 09:10:16 AM · #11 |
Originally posted by xdavemanx:
The tires seem to break the laws of physics as they roll up the ramp in the beginning. They gain speed as they move up the ramp, and they don't roll backwards after they contact the next tire. I looked for some sort of counterweight attached to them, but couldn't see one. |
According to a making-of I watched a while back, they weighted the top (as of the starting position) of the wheels with nuts & bolts, hence they rolled "up". From what I remember, the shot was done using only two takes, with the join about halfway between, and no CG.
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05/18/2004 03:05:00 PM · #12 |
Originally posted by movieman:
Yeah, I saw that a while ago. I love it.
I have a good ad too.
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Lol.... Ooooh it's awfully rude isn't it!!! Very subtle!! :-)
Server not found for the Honda add for me :-( |
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