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DPChallenge Forums >> Business of Photography >> Business card critique request
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04/22/2008 03:34:27 AM · #1
I decided to re-do my business card to something a bit more eye-catching. I printed out a sample from Illustrator and it has a bit of a different effect in your hand vs. onscreen. Its quite effective so far. People tend to look at it upright first because they see the building and look at it like a photo. Then then turn it sideways to read it, and then most people flip it back and forth a few times. The way i look at it, their reading it more than once! Better chance they'll remember it :)
front:


back:


Any thoughts?

edit: In order to get the text to get gradually smaller, i just changed the font on each character. That was not my preferred way to do it. If anyone knows how I could simply write the text in one font, and then morph the rectangle at the ends, so its bacially going from one end into a vanishing point, any tips would be appreciated. Again, this is with Adobe Illustrator. Thanks

Message edited by author 2008-04-22 03:36:39.
04/22/2008 04:31:44 AM · #2
I like the idea and the simplicity, but the skewed typeface really hurts my eyes.
04/22/2008 04:40:38 AM · #3
Yeah - the text is odd.

In Photoshop, once you have created the text, you can make that text an image, rather than a modifiable text box. Is it called rasterizeing? Something like that. Right click and "Rasterize layer"...?

Once you have done this, you can use the Skew and distort commands on it to get the effect you want while keeping the perspective correct on each letter.
04/22/2008 06:59:02 AM · #4
did not read above post...same idea, different method.

Oh, I like the design - simple yet has some impact.

Message edited by author 2008-04-22 07:10:23.
04/22/2008 07:14:42 AM · #5
Originally posted by pix-al:

Yeah - the text is odd.

In Photoshop, once you have created the text, you can make that text an image, rather than a modifiable text box. Is it called rasterizeing? Something like that. Right click and "Rasterize layer"...?

Once you have done this, you can use the Skew and distort commands on it to get the effect you want while keeping the perspective correct on each letter.


Note that he seems to have done this with Illustrator, which actually is a much better way of doing text-based graphics than is Photoshop. Anyway, in Illustrator the the entire text block can be warped in any imaginable way just by selecting it, and it is still editable after warping. I am not sure why he ended up doing it the way he did. Unfortunately, I don't have Illustrator on this machine and can't remember exactly what commands accomplish the job...

R.
04/22/2008 07:36:59 AM · #6
The first thing that strikes me is the lack of content. You'll have to rely on the website (since that is what is being promoted here) to advertise your photography. If it were my business card, I'd want something to concisely state something a little more specific as to what kind of photography you are promoting.
04/22/2008 07:48:12 AM · #7
I agree whilst I think its an attractive card (once the text is fixed) I personally wouldn't know when I'd need it and end up never using it. You need to put just one extra line on the back so people know what you provide.

I tried to go on your website and it was loading painfully slow I gave it about 2mins and gave up, at which point nothing had come on screen. I use the most recent firefox, maybe you need to re-test it as that might hurt your business a lot more than your card. Good luck
04/22/2008 08:10:11 AM · #8
In Illustrator, you can go to Effect, Distort & Transform, Free Distort. It will give you the rectangle and you can move the corners.
04/23/2008 01:32:12 AM · #9
Originally posted by chaimelle:

In Illustrator, you can go to Effect, Distort & Transform, Free Distort. It will give you the rectangle and you can move the corners.


Thank you so much, that is what I was looking for. Was still rather difficult though, it brings up a TINY little distort window, but i made it work :)

The problem is...I don't know what types i'll end up providing :) I'm still learning, doing assitant positions and things for friends of friends, but I don't know what I'm great at yet. And it seems a little tacky just putting something like "All-purpose photographer". How bad does the "People Places Events" thing sound?

New version front:


New version back:
04/23/2008 02:09:49 AM · #10
Personally I hate the front. I love the simplistic back.

If you are going to use this style I suggest doing something Extremely Dramatic. You want that front image to slap people in the face. Your name across it really distracts and personally I think looks tacky. I personally believe you need to find one of your images that will just Slap people across the face. Also, it needs to be an image that will represent your largest segment of the market. If your largest segment is architectural photography then you should keep a building.

Give me a minute to find my 'imperfect' card to show you what I mean.
04/23/2008 02:28:59 AM · #11
[thumb]672220[/thumb]

[thumb]672221[/thumb]

The image plays the main part. The name is mostly unobtrusive Back is simplistic with contact information.

My main style is dark photography. Creepy scary monster type images, so that is what is featured.
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