Licensing Rights - DPChallenge Forums

Canon EF 70-200mm f/2.8L IS USM

08/27/2007 10:06:49 PM · #1

I've been approached about licensing rights for this photo.

The company wants to put it on their web site. They're a pretty big company. How much does someone normally charge for this? What if they want it for their print ads too? Can I offer limited rights for just the web? Should I give them a quote for both? Any help from voices of experience would be deeply appreciated.

Thanks!
Dex

PhantomEWO

Canon EOS-5D Mark II

08/27/2007 11:32:22 PM · #2

Last year I had a simple photo of a bedroom that was purchased for web site use through Alamy. It sold for $650. I've seen photos like this sell from anywhere from a few dollars to many hundreds. It's you pic and it's like playing cards, either you have a good hand, fold and give it away or go for the bluff. Best of luck.

08/28/2007 12:46:30 AM · #3

Thanks! Any other thoughts out there?

seenosun

Canon EOS-5D Mark II

Canon EF 50mm f/1.4 USM

08/28/2007 01:14:19 AM · #4

Talk to the company about how they want to use it. Discuss all possibilities for web and future print work. Find out where printed media will be distributed. Then show them a really high number for each use if they were to license it per each individual project. Then offer them a discounted package that gives them unlimited use in their market(s) for a year. Then show them a higher fee but offer them a three year package in their market(s).

Generally I'd offer a license for limited exclusivity in their Market but they are not allowed to use the image in other Markets. For example... if they are located in San Francisco give them exclusive use on the web and for printed media distributed in Northern California. Advise them that you may offer it to another client in Chicago (or xyz market) for print ads that might be distributed in Illinois only. If I license an image for the internet I usually charge a high fee because the image is exposed to a broader audience than if it were to be used only in a local print ad. This will minimize your ability to re license the image to customers in other markets.

If they want an exclusive license in the entire USA this can drive a much higher negotiated fee for the license.

Use their specific needs and build their desire for exclusivity to add value to your image. I don't recommend gambling. Negotiate. Never give up anything without getting something.

08/28/2007 10:11:43 AM · #5

Thank you. that makes sense. However they are a local firm that is limited to business only in Massachusetts.

Message edited by author 2007-08-28 10:11:58.

Canon 12x IS USM (S3 IS built-in Lens) -- 36-432mm (35mm EQ)

08/29/2007 12:40:37 AM · #6

bump...

GeneralE

Canon PowerShot S3 IS

08/29/2007 01:40:10 AM · #7

Originally posted by neophyte:

Thank you. that makes sense. However they are a local firm that is limited to business only in Massachusetts.

It's not really "however" -- just about all the advice you've gotten applies.

Scale the fee -- if it's a company with only local customers but it's on their website, then it still probably should be somewhere in the hundreds range, but that can be anywhere from $100 to $999 ...

Your charge might also depend if it's only on their site's main page, or on everything.

How about charging them $100 per $1 million in gross company income for the past year, per year? And you still get to license it to companies doing business in other states...

Message edited by author 2007-08-29 01:40:55.

LindaLee

Canon EOS-40D

Canon EF 70-200mm f/2.8L IS USM

08/29/2007 05:26:01 AM · #8

You might start with something like this stock photo calculator to get you in the ballpark. It doesn't specifically list web use though.

Message edited by author 2007-08-29 05:28:24.

LindaLee

Canon EOS-40D

Canon EF 70-200mm f/2.8L IS USM

08/29/2007 05:29:41 AM · #9

Here's one that is for internet usage.