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10/29/2006 09:21:58 PM · #1 |
I love TPA! //www.trianglephotographers.org/
It's so motivating and educational!
Today was 6 hours of instruction by Kia Bondurant of Antisdel.s photography //www.antisdelsphotography.com/ on HS seniors.
They went over their whole process from some marketing, where they shoot, their session content and pricing (and philosophy), sample phone calls and appointments, consultation, shot some models and processed the images, showed how they prepare a presentation and do the presentation.
A few years ago they averages $400 per senior in sales. That's normal for my area too. (they're from Kansas, i'm in Pennsylvania). They changed this and that on they way the sell - the packages, presentations, bonus levels anbd products. They now average $2500 per senior with a top sale of $8000. That's eight grand to one HS senior.
Yes, I took notes. Yes, it's not that hard.
What i can implement, or try to, is how they process their photos to get that 'look'.
Here is a shot of mine from this year. It's nice. I have a 16x20 on canvas as a sample in my studio.
This is my attempt at their method of processing - a bit much in some ways, but certainly much more striking. and a b&w one using pretty much their methods.
It's simple to do. A simple curves adjsutment is most of it, with a touch of dodge and burn, BUT a new way to D&B that I LOVE - take the history brush, SCREEN or MULTIPLY mode (for dodge and burn respectively) and a soft brush, radius you like, and 20%-30%.
The end result is a higher contrast richer and more saturated image, with more shading. Takes, oh, 1 minute to do.
Two more days of education to go!
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10/29/2006 10:04:17 PM · #2 |
| Love it... The curve option does wonderful things.... It's amazing what photographers can do with a little patience and creativity. |
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10/29/2006 10:06:08 PM · #3 |
looks rough to me. If I were a senior I would prefer the first edit. the others aren't as flattering.
drake |
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10/29/2006 10:20:44 PM · #4 |
I have to agree that I like the first one better....but I think that maybe somewhere between the two is that "look" you were referencing. At least for me :-)
Sounds like you're having an awesome time though! Someday I'll have to go to one of these things...I bet you learn a ton! |
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10/30/2006 08:10:32 PM · #5 |
perhaps they do it better than me //www.antisdelsphotography.com/ - for now.
They shoot RAW and process it at a given number in C1 for the highlights. They also shoot (aka design the shot) for this look - the lighting, posing, BGs etc.
I'm not sold on it either, but with a little more trial and error perhaps I'll get it to where I like it - or more importanly, get it to where the customers will like it.
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10/30/2006 08:24:17 PM · #6 |
Monday's School Report.
Aaron Pepis //www.pepisstudio.com/studioinfo.html was the morning speaker - interesting and personable speaker! Google his name - he's got photos in quite a few books, used to be a full time commercial photographer too. Today he talked about small product shots and how to shoot them and such for the portrait and wedding photographer. Lots of good info on shooting jewelry, food, glassware - the tough stuff as it were.
The afternoon session was on Family Portraiture by Bruce Hudson of Hudson Designer Portraits of Renton WA //www.hudsonportraits.com/index.html
He does high end stuff, and charges accordingly. He also sells LARGE family portraits - 50 and 60 inch size prints, and no, he doesn't shoot them digitally (Mamiya RZ on film). He had many samples on canvas, 30x40 or so with him. He talked about the consultation with the family - what to ask and how to build rapport, how to 'design' the portrait - formal or casual, indoor or out, colors, etc. He spent a good while on marketing - getting your sample prints out there to be seen in the size you want to sell them, farming marketing (ask any real estate agent what that is), pinpoint target marketing to specific buyers based on their economic standing - not everyone will fly to Hawaii or Tuscany or even Napa valley for a portrait session, but his clients do.
Which brings up a thing Kia said yesterday - are you a picture taker, a photographer or a portrait artist?
A picture taker takes a picture.
A photographer knows and uses lighting, composition, DOF , etc.
A Portrait Artist takes it to the next level - Antisdel's do FULL retouching on ALL images - blemish removal of course, but also slimming, removing bumps and bulges on the body, shading to improve cheekbones, fix baggy eye, fix eyes that are not the same size, fix catchlights in the eyes and more.
They know fashion and what's "in" in clothing and colors and pose to show what's 'in' - if a kid is where $150 jeans you post them to show the back pocket, if levi's then you pose to avoid that pocket, etc. Purple has been in, so use purple BGs, etc.
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