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DPChallenge Forums >> Tips, Tricks, and Q&A >> need help with photo pricing
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04/03/2006 01:22:00 PM · #1
Hey all, I'd be grateful if anyone has some advice for this,

I got this email today:

Jessica,

I am the office manager for an on campus dining department at Utah Valley State College. We are in the process of creating a new advertisement for our fruit bar and am interested in possibly using your picture, "Refreshingly Lime". Is there a cost associated with this picture or is available at no charge? Please email at your earliest convience. Thanks! Danielle Smith

**How much would I charge for this, do I need to write up something giving them rights to use it, and how do I send the picture? I have never been approached about using my photos for advertising before. Thanks so much!

-Jess

Message edited by author 2006-04-03 13:31:56.
04/03/2006 01:51:33 PM · #2
Congrat's !
04/03/2006 01:53:06 PM · #3

One Million Dollars!!!



(actually I have no clue or anything of value to ad here)
04/03/2006 02:09:43 PM · #4
anyone?
04/03/2006 02:10:14 PM · #5
Considering that their wording "interested in possibly using" the image is very vague I would let them have it for free but ask that your name be used as recognition of ownership somewhere in the place . I gave one shot away that was used as a paper placemat in a restaurant ; great advertising .
04/03/2006 02:17:33 PM · #6
There is some link that has comparitive pricing for different photo uses floating around one of these threads.. I'm not entirely sure where though.

I think whatever you decide you should definitely get photo credit, but I would be sure to determine exactly how the photo is "possibly" going to be used before deciding anything. Advertisements can come in a lot of different forms. I'd also inquire as to how they'd like the file to assure that you can provide the size/quality they need.

I've never had this situation come up either, so that's just off the top of my head thoughts.
04/03/2006 02:19:50 PM · #7
Thanks guys! I just emailed her about how she would be using the image. Once she lets me know I will decide what I want to do.
04/03/2006 02:20:57 PM · #8
here's a link, but you'll have to play/search around to find something comparable.

the newspapers i freelance for typically charge non-profits & public schools/universites $25 per image per use, with the photo being credited where used.

you can always give it away, but it's more fun to get paid ;-)
04/03/2006 02:30:13 PM · #9
Do NOT give it to them for free.

1) Find out what the usage will be.

2) Plug those figures into the calculator here: //www.editorialphoto.com/resources/estimator/estimator.asp

3) ???

4) Profit.

Seriously. Don't cheapen yourself. Sell your photo for what it is worth.
04/03/2006 03:31:25 PM · #10
Originally posted by livitup:

Do NOT give it to them for free.

1) Find out what the usage will be.

2) Plug those figures into the calculator here: //www.editorialphoto.com/resources/estimator/estimator.asp

3) ???

4) Profit.

Seriously. Don't cheapen yourself. Sell your photo for what it is worth.


Gouge them. No less then top dollars.
04/03/2006 08:09:15 PM · #11
Can always look here also...Free..//photographersindex.com/stockprice.htm

Message edited by author 2006-04-03 20:09:44.
04/03/2006 11:46:23 PM · #12
Originally posted by faidoi:

Gouge them. No less then top dollars.


Well, I didn't mean it in a negative way like that (my apologies if I have misread your 'e-tone'.)... but why not?

The photo is apparently of 'pro' caliber or else the client wouldn't be considering using it for their ad campaign. Why should the photographer treat himself as any less than a pro?

---A
04/04/2006 10:05:48 AM · #13
Originally posted by livitup:

Originally posted by faidoi:

Gouge them. No less then top dollars.


Well, I didn't mean it in a negative way like that (my apologies if I have misread your 'e-tone'.)... but why not?

The photo is apparently of 'pro' caliber or else the client wouldn't be considering using it for their ad campaign. Why should the photographer treat himself as any less than a pro?

---A


Right, remember that when negotiating prices, the price always goes down from the start. So, the idea of setting yourself say, 25% more than what you want is a good target.

You'll have to find out what they are using the photograph for. A newspaper print will be a heck of a lot less than say, Citrus Quarterly, the premiere fruit magazine. Also, the size of print will matter. A print going in full size will be a heck of a lot more than a 1/8 page print.

Now don't take this alone, but I am guess you are talking anywhere between 200-300 dollars. This is just a stab in the dark really. I've only read about pricing photography.

-Rick
04/06/2006 10:59:57 PM · #14
//www.sethresnick.com/price/price.html
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