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DPChallenge Forums >> Business of Photography >> Adding prices to your website
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12/29/2010 12:52:12 AM · #1
I've been searching the pages of all the local PHOTOGRAPHERS who shoot portraits, fashion, glamour ect. I noticed that none of them have their prices listed on their website. I'm curious if that could be a benefit by putting that on my website. Do you guys have your prices on your website?

Thank you,

Anthony
Www.anthonyhawthornephotography.com
12/29/2010 12:58:38 AM · #2
Many believe that you gotta give the spill before ya tell the price. It does have merit. Personally, my website hasn't done much for my business in years, since most of my works comes from WoM and social networking sites. So, I really don't have a valid argument either way.
12/29/2010 01:06:16 AM · #3
I too suggest not to have a price list, however have a shopping cart for those already know your prices (if you sell prints through website). I would put specials, such as package deals, or discounts, but without pricing. Such as "Call for season package specials" or "10% off until May 1st" etc.
12/29/2010 01:21:39 AM · #4
Originally posted by FocusPoint:

I too suggest not to have a price list, however have a shopping cart for those already know your prices (if you sell prints through website). I would put specials, such as package deals, or discounts, but without pricing. Such as "Call for season package specials" or "10% off until May 1st" etc.


Agreed... my proofing site has prices, most galleries are password protected, so the print prices aren't public knowledge.

Also, people love sales... so Seasonal pricing will definitely get their attention.

Message edited by author 2010-12-29 01:21:59.
12/29/2010 09:48:29 PM · #5
Originally posted by fotomann_forever:

Originally posted by FocusPoint:

I too suggest not to have a price list, however have a shopping cart for those already know your prices (if you sell prints through website). I would put specials, such as package deals, or discounts, but without pricing. Such as "Call for season package specials" or "10% off until May 1st" etc.


Agreed... my proofing site has prices, most galleries are password protected, so the print prices aren't public knowledge.

Also, people love sales... so Seasonal pricing will definitely get their attention.


Currently I don't plan on doing a shopping cart on my website. I want the personal interaction. Still not sure why not have prices listed for the simple stuff like family portraits and such. Especially if you have a price list at home. I guess maybe so they dont go for the lowest deal?

I noticed alot of boudoir photographers do have their prices listed, Portrait and fashion photographers dont though. Im going to do more work in terms of glamour and dont expect to list for commercial. Also I guess I should also mention that as I'm looking up these websites it seems that they are all in New york or close to New York, so that could be a big difference also.
12/30/2010 12:54:56 AM · #6
Originally posted by albc28:

I guess maybe so they dont go for the lowest deal?


That's exactly it... get 'em hooked and then give 'em the price.
Ofcourse there is the flip-side, if they're price shopping and you have your price up, you don't waste your time with them.
12/30/2010 01:10:04 AM · #7
Originally posted by fotomann_forever:

Originally posted by albc28:

I guess maybe so they dont go for the lowest deal?


That's exactly it... get 'em hooked and then give 'em the price.
Ofcourse there is the flip-side, if they're price shopping and you have your price up, you don't waste your time with them.


However, your work is the best bate IMO... Shock them with your work, some people (most) won't care how much it costs.
12/30/2010 03:11:53 AM · #8
Originally posted by FocusPoint:

Shock them with your work, some people (most) won't care how much it costs.


I think that varies by specialization. Wedding photographers, children's portraits ... for example, have to deal with price shoppers quite a bit.

On the other hand, those that specialize in boudoir, model portfolios (real ones, not pic gatherers), and commercial photography have more leverage with their established work.

I'm not saying this is always the case. Some brides still want the most excellent photos,some moms want top-notch photos of their kids. Then again many women go to Glamor Shots and pay high prices for craptastic pics.

------

My advice is that there is no right answer. One formula will not work for all photographers. You're best off researching your target clients and being open to new ideas on how to deal with them.

My main website was down for two months without me even realizing it was down (forgot to update CC info for bill payment). I never lost business from it being down. I've yet to put it back up, because I'm trying to research what I need to do with it, or even if I need it. The more I research, the more I'm beginning to think that the concept of owning a .com is dying.
01/02/2011 10:30:44 PM · #9
If you don't want to list your entire price list you could use a starting price to pre-qualify your clients. If someone really can't afford you they will move on. If someone loves your work and money is not an object, it won't bother them.
01/03/2011 06:36:46 AM · #10
Originally posted by rbryan22:

If you don't want to list your entire price list you could use a starting price to pre-qualify your clients. If someone really can't afford you they will move on. If someone loves your work and money is not an object, it won't bother them.


That's actually a really good idea "Prices start from £1195".

I list all my prices on my website and I still get lots of emails saying, "Hi, I am looking for a photographer for my wedding and found your website and like your images - please send me some price details".. But on the flipside of that, I have had many comments from clients saying that they liked my site because it was was simple and to the point and told them exactly what they was getting for their money, instead of a mix and matching a package and not being entirely sure of what each package includes.

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