Haha, American Apparel--very astute. This is a fairly common (and very simple) setup in fashion. It's also a one-light shot--a ringflash. Or rather, a DIY ringflash adapter. Mine was quite poorly constructed so you're not seeing the hallmark circular catchlight there. But you do get the 3-D effect, the shadowy halo, and the overall best look when you put the model up against a colored background.
Lessee, other one light shots...
Hey, wow, it seems most of these shots were one-light setups.
This was one flash off camera left shot into a reflective umbrella.
 and 
Flash in reflective umbrella off camera right,
Flash in beauty dish directly above (camera lens practically touching the bar of the lightstand to get it as straight down as possible),
You know, I think this one was one light, but now that I think of it, I'm not sure my flash went off for this shot. I trigger my flashes normally with the pop-up flash (yay CLS!) but outside it was very hard to work with because the trigger pulse just kept going in one direction. So I think this was an ISO 400, f/2 1/30 sec shot that I tweaked in RAW.
Thanks for asking!
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