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DPChallenge Forums >> Photography Discussion >> Need help with pricing a major order
Showing posts 1 - 19 of 19, (reverse)
06/24/2008 11:57:49 AM · #1
I just got an e-mail from the marketing head at Zaxby's restaurants - they have 380+ locations in the south. They want to use my rooster photo in each of their locations. I have no idea how to go about pricing. Is a one-time royalty fee better, or is it better to charge by print? I don't want to price myself out of getting this, but I also want to make sure I charge what I should.

Message edited by author 2008-06-24 11:58:22.
06/24/2008 12:21:01 PM · #2
I personally would charge by print, since it is so many locations. You could give them your normal charge for the size they want and maybe give them a discount for ordering such a large quantity that way they feel like they are getting a deal.

On a side note.... I love Zaxby's, its my favorite fast food place, the closest one to me is an hour away and now you have this pregnant woman craving a chicken club sandwich. LOL!!!!

I will make sure I look for your print next time I am there.
06/24/2008 12:25:53 PM · #3
Thanks, Jennifer!
06/24/2008 12:30:31 PM · #4
are they just using it as a print? or are they wanting the digital right to it ?

that is an AWESOME photo btw!
06/24/2008 01:40:34 PM · #5
$5000.00. Let them do the repro work, since they know what they need.
06/24/2008 01:43:45 PM · #6
Do you think I should find out the size they are planning to use first?
06/24/2008 02:01:56 PM · #7
I'd ask a bunch of questions, like:

- what product do they really want (digital file, print, framed print, if a print what finish & dimensions, etc. etc.)
- how soon do they want it, and how many
- what are the terms of use (in-store only, national ad, print copy, magazines, billboards)
- what is their normal budget for a similar budget (more importantly, how much are they offering you?)

but, most of all - CONGRATULATIONS!! :D
06/24/2008 02:10:08 PM · #8
Suggestion: go to a major stock site like Getty and search for a similar photo, then price it for 380 uses and see what number comes up. That should give you a general idea, but ultimately it's up to you to determine what you feel your photos are worth.
06/24/2008 02:14:48 PM · #9
Don't have much to add as far as suggestions.

06/24/2008 02:43:00 PM · #10
This Alamy image (AYEMMJ on the page) is similar. Use their price calculator on the image page that pops up. I get for point of sale posters something in the order of $3300. But then again, that might need to be refined.

Message edited by author 2008-06-24 14:43:37.
06/24/2008 03:44:32 PM · #11
Thanks for all the suggestions!
06/24/2008 08:55:01 PM · #12
Now I need some other advice: Just to see if they liked them, I sent them proofs of five other rooster photos...and they want to buy them all! So they want a total of six photos for a run of 250 each at poster size more or less.
06/24/2008 09:02:09 PM · #13
Congratulations Catherine!

I haven't a clue what to charge, except to say charge as much as the market will bear! Don't sell yourself short. You could also ask for free meals for you and your family for the rest of your lives (in addition to money). That is, unless you're a vegetarian like me!

Incredible news! It's been a great year for you!

06/24/2008 09:07:39 PM · #14
The Alamy calculator comes up with $1870 each. $9350 for 5 such images at poster size. That is what I would quote.
06/25/2008 08:08:47 AM · #15
Thanks again for all the suggestions and help!
06/25/2008 08:32:28 AM · #16
So.....how did they find you in the first place?

Us undiscovered photogs wanna know!.......8>)
06/25/2008 09:43:39 AM · #17
They found my rooster photo on BetterPhoto.com and sent me an e-mail.
06/25/2008 11:17:27 AM · #18
Way to go Catherine!
06/25/2008 12:31:11 PM · #19
Originally posted by noraneko:

They found my rooster photo on BetterPhoto.com and sent me an e-mail.

No, No, NO!!!!

You were supposed to say they found it HERE!!!

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