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DPChallenge Forums >> Business of Photography >> Another wedding pricing question... albums!
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06/13/2007 10:55:55 AM · #1
I know, I know... I've searched through the other posts in regards to wedding pricing and I think I've got everything priced out EXCEPT the albums... I can't seem to find photogs that sell them a la cart so I don't know how to go about pricing them.

What do y'all do? What kind of mark-up do you put on them? What album styles seem to be the best? I need to get a price list out to the client today and need to have an album option.

Any help is most appreciated!
06/14/2007 10:14:04 PM · #2
I settled on a convoluted deal...
album 'cover' - say it costs you $110, mark that up 2.5 times.
Then you have pages/sides...there is usually some cost to these (the prints at least) - say $5/side, so mark that up maybe 100%
Number of images in the album - old school was 1 to 3 a page, but with digital albums the average is more like 3.5/page or side. So charge for each image as well, perhaps $4.

SO a 12x12 30 side album with 105 prints ...
$110 times 2.5 = $275
30 sides at $5 ea, doubled is $300
105 images at $4 each is $420.
That adds up to $995. Your material cost is $260 or so.

You may be able to get twice this price - depends on your market, sales skills, etc.

I did it this was as I sell 4 'brands' of albums and several models in each brand, and each one of those has a dozen sizes...so when I had to quote a price on an 8x10 or 10x10 or 12x12 album the work involved was the same, but the materials cost varied, as did the perceived value in the consumers mind - but I needed some way to make sense of it and this worked for me.

I sell a good many Art Leather iMount deluxe in 8x10 but have started pushing larger (10x10, 12x12) as well as their Cache' line. A cache' book's cost is $50-75 more than an iMount but there are more options (and all options cost extra of course) and I can get 50% more for these books - same work for more profit, and a nicer product.
06/14/2007 10:28:38 PM · #3
It really really depends on what kind of book you're going to offer :0)
Figure that one out first!

Flush mount is the big thing these days but it depends on your bride. There's also Coffee table albums or matted; check out La-vie if you want something truly unique (but it's pricey!) What albums you offer is going to depend on your marketing and brand- your style!

maybe this will be of help too? It's a list of album design software :0)

Lots of research has to be done before you decide how to charge! Good Luck! :0)
06/15/2007 05:52:25 PM · #4
Are you talking about $1000 for one album? What about parents' albums?How many pictures do you put on a page? I did a court house wedding, bought an 8x8 album (20 sides) and put one 5x7 on each page.

Originally posted by Prof_Fate:

I settled on a convoluted deal...
album 'cover' - say it costs you $110, mark that up 2.5 times.
Then you have pages/sides...there is usually some cost to these (the prints at least) - say $5/side, so mark that up maybe 100%
Number of images in the album - old school was 1 to 3 a page, but with digital albums the average is more like 3.5/page or side. So charge for each image as well, perhaps $4.

SO a 12x12 30 side album with 105 prints ...
$110 times 2.5 = $275
30 sides at $5 ea, doubled is $300
105 images at $4 each is $420.
That adds up to $995. Your material cost is $260 or so.

You may be able to get twice this price - depends on your market, sales skills, etc.

I did it this was as I sell 4 'brands' of albums and several models in each brand, and each one of those has a dozen sizes...so when I had to quote a price on an 8x10 or 10x10 or 12x12 album the work involved was the same, but the materials cost varied, as did the perceived value in the consumers mind - but I needed some way to make sense of it and this worked for me.

I sell a good many Art Leather iMount deluxe in 8x10 but have started pushing larger (10x10, 12x12) as well as their Cache' line. A cache' book's cost is $50-75 more than an iMount but there are more options (and all options cost extra of course) and I can get 50% more for these books - same work for more profit, and a nicer product.
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