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09/06/2006 04:42:10 PM · #1 |
I recently shot two photos of a man who is running for state senate. They are of him and his wife, and, in my humble opinion, are pretty good. He is an attorney and was a US Congressman from 1975 to 1993.
He is interested in buying the two photographs and also all the publishing rights.
What in the world should I charge? |
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09/06/2006 04:44:57 PM · #2 |
What is his stand on Income Tax? ;-)
Message edited by author 2006-09-06 16:45:06.
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09/06/2006 04:45:56 PM · #3 |
Well, everyone here *always* says that you should NEVER sell all of the rights. It's *your* photo and you should retain the rights to that photo.
So I would consider selling him the photographs and a LIMITED usage of them.
As to pricing, it would depend on what he intends to use them for, how many printings or ads, etc. |
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09/06/2006 04:54:07 PM · #4 |
Originally posted by ladyhawk22:
Well, everyone here *always* says that you should NEVER sell all of the rights. It's *your* photo and you should retain the rights to that photo. |
Although if someone were to offer a couple million dollars...
(not that this is practical in this scenario. Very hypothetical) |
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09/06/2006 04:58:09 PM · #5 |
I had a guy call me for RF rights to one of my shots
I didn't want to be bothered (making money with another client at the time, under a great deal of pressure) so I just blurted out $800.
He said that would be fine, and emailed me the FTP info to FTP the image right then! I got the check in the mail in two days. Sweet.
My buddy who is a 30 year veteran commercial photographer doesn't sell RF rights to his images for less than $7,500 an image. He gets that all the time - showed me check stubs cause I sorta called him a liar. :-)
Hope he's still my buddy.
Anyway, there's two "real world" examples for you. Hope it helps.
Oh, let me say - always make them flinch. Say a number that makes them say "WOW, THAT much!!!". Then you can say "what was in your budget?" and then bump the number they give you by 15% for the final asking price.
The fact that the guy in my example took $800 so fast tells me he had more to give - I thought $800 was the WOW number, it was higher, and I'll bet I left money on the table.
Not that I'm complaining...
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09/06/2006 04:58:35 PM · #6 |
A lawyer and a politician?
$100,000 per photo and he can have the rights to them.
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09/06/2006 05:15:22 PM · #7 |
How much to charge a political candidate
Based on the recent record of convictions I'd say the going rate was between $500,000 and $2.7 million ... no wait -- that's what they charge ...
You can offer exclusive rights a lot cheaper -- you own it, can maybe use it for self-promotional purposes, but promise to not sell it to the opposition or the tabloids -- they should probably have a few thousand in their campaign budget for something like that ...
Message edited by author 2006-09-06 17:16:17. |
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09/06/2006 05:31:32 PM · #8 |
Give them to him for free !!!! It could be the best investment you ever make, never know when you may need a friend in high places.
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09/06/2006 05:35:32 PM · #9 |
OK - He wants to use one photo for a billboard ad and for a couple of newspaper ads.
I told him he could have the photo for that for $300, but I would still have rights to the photo as well. |
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09/06/2006 05:42:41 PM · #10 |
| Make sure you get paid up front in case he dosn't win... :) |
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09/06/2006 07:34:13 PM · #11 |
Originally posted by ladyhawk22:
Well, everyone here *always* says that you should NEVER sell all of the rights. It's *your* photo and you should retain the rights to that photo.
So I would consider selling him the photographs and a LIMITED usage of them.
As to pricing, it would depend on what he intends to use them for, how many printings or ads, etc. |
Actually, you would sell him an "exclusive unlimited license" which means he can use the photo for any reason, except re-sale, for however long he wants. See, you make it exclusive meaning you won't sell the picture or publish it anywhere else and you make it unlimited meaning he can use it for whatever he wants - this doesn't mean you've sold the rights to it...you've simply granted him those rights. Unless you actually state that you are selling the Copyright to the image then you retain the copyright.
If you sold him limited usage you would have to state what he can and cannot use the image for. That isn't what he wants.
Here is what I would do.
Figure out what you would charge him for a 20x30 print, multiply that by four, and then multiply that number by 5.
In the order of licensing...it goes from least to most valuable like this:
non-exclusive, limited
non-exclusive, unlimited
exclusive, limited
exclusive, unlimited
Usually you find a base price you are willing to sell the image for and then multiply by 1 for a non-exclusive limited use, 2 for the next, 3, and then 4.
20x30 is probably one of the biggest prints he would ever buy so you figure out what you could sell him that for and then multiply by 4 to get the base price of a one year exclusive, unlimited license.
Then you multiply by 5 which is the number of years a picture is generally worth something before it's been completely used up in value for what the person wants to do with it.
So lets say you would sell the 20x30 for $100. To get the price of a one year license for that image you multiply by 4 and get $400. To get a five year license you multiply by 5 = $2000.
Seems like a lot for a person to buy a picture of themself for $2000 but that is the value of your image. If you sold it for $500 and he went and printed hundreds of copies and gave them to people you'd be out a lot of money. Exclusive unlimited licenses are EXPENSIVE, especially ones that don't have a time limit.
--------CORRECTION--------------
Correction. Now that I see he is going to use the photo for an advertisement to sell something you need to change up your thoughts.
For a billboard - thats huge. I would multiply your price by 2 because of the definite value this image has. He is going to spend a few thousand on a billboard then your image is worth it to him. Charge him $4000 - if he's advertising on billboards he's easily going to recover that.
Message edited by author 2006-09-06 19:38:25. |
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09/06/2006 07:40:04 PM · #12 |
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