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04/29/2002 12:52:19 AM · #1
Can we add copy? are we supposed to? can it be a public announcement type add where an idea is to be "sold" rather than an oject? like the Truth propaganda advertisments where the idea is to get people to quit smoking? I have more questions but I'm sure they'll be asked tommorow I'm too tired, goodnight everybody.
04/29/2002 05:12:15 AM · #2
i was going to take a picture of a hooker, the ultimate advertisement. then i remembered all the hookers ive ever seen downtown were extremely fat and ugly
04/29/2002 06:00:25 AM · #3
Originally posted by clay:
i was going to take a picture of a hooker, the ultimate advertisement. then i remembered all the hookers ive ever seen downtown were extremely fat and ugly

Well, get a model then! That's what they do anyway.
"Look this great after only 1 month using our product!!!" And people see professonal model who a) looks great naturally and b) has professonal makeup c) his/hers job is to keep looking good. :)
04/29/2002 01:20:40 PM · #4
It's a good question. All adverts have copy superimposed over the picture. Are we allowed to do that for this challenge ? Do we get extra credit for pictures that have space for copy, if we aren't putting it on ?

I'd think it would help this particular challenge concept if we can do this.
04/29/2002 01:23:49 PM · #5
Let your title be the copy...
04/29/2002 01:24:04 PM · #6
Originally posted by GordonMcGregor:
It's a good question. All adverts have copy superimposed over the picture. Are we allowed to do that for this challenge ? Do we get extra credit for pictures that have space for copy, if we aren't putting it on ?

I'd think it would help this particular challenge concept if we can do this.


personally, having worked for years in advertising and print media, i think the best ads are the ones that say nothing and let the picture do all the selling. But, then again, it can be pretty hard to do! This, of course, is just my opinion.
04/29/2002 02:11:12 PM · #7
I think the idea is to show off your photography skills not your copy skills as that would be another website altogether. Anyway my chosen subject is giving me problems as I cannot get the colour balance right at all. Still, have got some time to work on it though.
04/29/2002 02:11:19 PM · #8
Thoughts on this challenge.....

An advertisement shot needs to be clean. This is another shot where technical excellence will score well. Lighting and composition are very important. FOCUS is very important. I can't recall seeing too many magazine ads with focus problems. Companies spend BIG BUCKS for product photography for advertisements.

How am I going to approach this challenge?

I'm going to spend today and tomorrow deciding what I am going to 'advertise' and how I'm going to go about advertising it. I would like to spend the rest of the week taking photographs, changing lighting, perspectives, et cetera. I don't think time will permit me to do multiple subjects for this challenge and do any of them well. I think that focusing on one subject and making the absolute best possible photos of it will work best...
04/29/2002 02:25:48 PM · #9
All submission rules are still intact for this challenge -- that means no copy. I agree with jmsetzler ... I'd use the picture title to display my ad title.

Drew
04/29/2002 02:34:04 PM · #10
would using the title to describe/provide your ad name go against thr rules of you can't use the name to save your image? I mean if I take a picture of a rubber ducky and say that I'm doing an ad for Ugly Duckling, (can't remember if that was a car lot or auto insurace; the duck thing is their logo guy), no one would know unless I stated it in the title. Therefore that would be saving the image with the title and breaking that rule. *shrugs*
04/29/2002 02:34:53 PM · #11
or do we get to break that rule on this contest?
04/29/2002 02:38:16 PM · #12
The title should not 'save' the photo even in this challenge... it should just enhance it. You should be able to see what is being advertised in the photo regardless of the title.
04/29/2002 03:04:55 PM · #13
i'm kind of confused: without copy, wouldn't this be more of a 'product shot'?
04/29/2002 03:05:14 PM · #14
Originally posted by jmsetzler:
The title should not 'save' the photo even in this challenge... it should just enhance it. You should be able to see what is being advertised in the photo regardless of the title.


Hmm. maybe. some of the most creative and inventive advertising I ever saw was in the UK for cigarette companies. None of the adverts ever mention the product (banned by law) and never show the product (again banned) but are all very recognisably about the particular different brands being sold.
04/29/2002 03:08:28 PM · #15
Based on what I have seen here today, If you try a concept like that for an advertisement shot here, you will certainly be tied down and flogged with wet spaghetti noodles :))


Originally posted by GordonMcGregor:
Originally posted by jmsetzler:
[i]The title should not 'save' the photo even in this challenge... it should just enhance it. You should be able to see what is being advertised in the photo regardless of the title.


Hmm. maybe. some of the most creative and inventive advertising I ever saw was in the UK for cigarette companies. None of the adverts ever mention the product (banned by law) and never show the product (again banned) but are all very recognisably about the particular different brands being sold.[/i]


04/29/2002 03:42:21 PM · #16
Originally posted by jmsetzler:
Based on what I have seen here today, If you try a concept like that for an advertisement shot here, you will certainly be tied down and flogged with wet spaghetti noodles :))


I'm sure you are right. I think the whole disqualification thing should just be for images that break the rules in terms of manipulation or something. If the photographer can provide a justification of why they think it met the challenge and it was shot in the right time frame/ wasn't manipulated etc, then I think the voters should just vote it down. All these ground-up meat pictures seem quite reasonable to me - but I don't get to make those calls.

04/29/2002 03:46:32 PM · #17
Originally posted by GordonMcGregor:
Originally posted by jmsetzler:
[i]Based on what I have seen here today, If you try a concept like that for an advertisement shot here, you will certainly be tied down and flogged with wet spaghetti noodles :))


I'm sure you are right. I think the whole disqualification thing should just be for images that break the rules in terms of manipulation or something. If the photographer can provide a justification of why they think it met the challenge and it was shot in the right time frame/ wasn't manipulated etc, then I think the voters should just vote it down. All these ground-up meat pictures seem quite reasonable to me - but I don't get to make those calls.

[/i]

Agreed.
04/29/2002 03:46:53 PM · #18
Originally posted by jmsetzler:
Based on what I have seen here today, If you try a concept like that for an advertisement shot here, you will certainly be tied down and flogged with wet spaghetti noodles :))[/b]




Is that a promise?? I can't wait personally!!

My biggest concern with this challenge is that it is very wide open, I think a lot of people will find their best shot and fit the advert to it.

Eg, If I took a really good picture of say, a sunset over a beach I might call it an advert for holidays in Cornwall.

What if I took a picture of a really hot girl in a restaurant or something and then used it to "advertise" makeup,coke,marlborough??

I have some ideas though so I hope I won't be accused of being vague and misinterpreting. Now if I can just get them to work......
04/29/2002 04:38:14 PM · #19
Originally posted by magnetic9999:
i'm kind of confused: without copy, wouldn't this be more of a 'product shot'?


????
04/30/2002 12:35:15 AM · #20
That makes a lot more since to me
04/30/2002 01:27:36 AM · #21
Originally posted by GordonMcGregor:
Originally posted by jmsetzler:
[i]The title should not 'save' the photo even in this challenge... it should just enhance it. You should be able to see what is being advertised in the photo regardless of the title.


Hmm. maybe. some of the most creative and inventive advertising I ever saw was in the UK for cigarette companies. None of the adverts ever mention the product (banned by law) and never show the product (again banned) but are all very recognisably about the particular different brands being sold.[/i]


Actually, the mentioning of cigarettes, and showing of cigarettes in cigarette advertisements isn't banned at all. Maybe your just thinking of two particular marketing ploys (which have nothing to do with the law) For Silk Cut Cigarettes, and B&H Cigarettes. Some Silk Cut advertisements are simply a piece of purple silk, with a giant slash through it, and yet it is obvious to the consumers what it is.. B&H is widely associated with the colour gold.

On the other hand, You've got companys like Mayfair, whos marketing is very simple. A huge picture of a pack of Mayfair cigarettes on a white background, and the words "A packet which doesn't cost a packet" (Then again, at the price of $5.40 a pack, I'd say that's misleading advertising)
04/30/2002 03:24:15 AM · #22
How much text can I use? I have some ideas, but some of them would require some amount of text to be 'effective' as ads... :)
04/30/2002 05:43:25 PM · #23
Originally posted by insipidangel:


Hmm. maybe. some of the most creative and inventive advertising I ever saw was in the UK for cigarette companies. None of the adverts ever mention the product (banned by law) and never show the product (again banned) but are all very recognisably about the particular different brands being sold.



Actually, the mentioning of cigarettes, and showing of cigarettes in cigarette advertisements isn't banned at all. [/i]

It is in the UK, for most types of advertising. There are several laws
prohibiting it.


05/01/2002 02:58:04 AM · #24
Originally posted by GordonMcGregor:


It is in the UK, for most types of advertising. There are several laws
prohibiting it.




no, no, no, no, no, no, no. There are currently NO LAWS in the UK prohibiting the general advertisments in newspapers/ magazines/ billboards/ pubs/ etc. At this very moment they've been throwing around the idea that you've mentioned, but it actually hasn't been passed, and isn't a law at the moment. Pictures of cigarettes and cigarette packets in advertisement still runs rampant here.
05/01/2002 07:50:45 AM · #25
Originally posted by insipidangel:
Originally posted by GordonMcGregor:
[i]
It is in the UK, for most types of advertising. There are several laws
prohibiting it.


no, no, no, no, no, no, no. There are currently NO LAWS in the UK prohibiting the general advertisments in newspapers/ magazines/ billboards/ pubs/ etc. At this very moment they've been throwing around the idea that you've mentioned, but it actually hasn't been passed, and isn't a law at the moment. Pictures of cigarettes and cigarette packets in advertisement still runs rampant here.[/i]

Hmm. I can't honestly remember ever seeing a cigarette or a packet
of cigarettes in any of the magazine advertising in the UK. There
were various bans and the new law is still wandering in and out of
parliment, but I can't remember ever actually seeing the product
used in the adverts.

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