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03/03/2005 12:31:26 AM · #1
Hey everyone, I am supposed to be doing an Ad for media writing class. I am supposed to be selling a product (a real one). Anyways, I decided to either do contact lenses or LASIK surgery. I was going to use this pic with 75-100 words of copy.

Let me know of any ideas for any other ads let me know, Thanks! This should be a fun assignment.

If you want the original to play around with, I'll try and post it in the morning...

edit: sorry about the ads, I didn't realize they were like that.
' . substr('//img211.exs.cx:81/img211/9729/2272005085118vk.th.jpg', strrpos('//img211.exs.cx:81/img211/9729/2272005085118vk.th.jpg', '/') + 1) . '

Message edited by author 2005-03-03 02:40:25.
03/03/2005 12:52:30 AM · #2
(bump)
I was going to say somehting along the lines of "See what you are missing..." or "imagine what it would be like with normal vision"
03/03/2005 12:55:28 AM · #3
That sounds like a great idea to me - very creative.
03/03/2005 12:58:22 AM · #4
I just needed input on how to make this into an 8.5 X 11 in. vertical advertisement. Anyone have anygood pics I could use (and of course give due credit to)?

Message edited by author 2005-03-03 00:58:42.
03/03/2005 01:55:17 AM · #5
The full picture isn't loading so I can't say much, but go to //www.imageshack.us and upload the file there.
03/03/2005 02:28:05 AM · #6
Sorry about that, I don;'t know why it does that:
here
03/04/2005 03:17:12 AM · #7
(bump)
03/04/2005 04:19:00 AM · #8
Don't forget that those with poor vision will still see a blurred image anyway!! Only this time they'll see the left half blurred and the right half very blurred.

I'll come back to you with some thoughts later.
03/04/2005 04:30:55 AM · #9
If this looks normal to you CALL NOW!
03/04/2005 11:10:39 AM · #10
A couple of thoughts come to mind.

There isn't a lot of negative space - 75 to 100 words on this photo are going to have to be fairly small in type and then you're running into the problem of the words laying over dots of light. Overall this will look very busy. People tend not to read much copy in the first place. Place this on a busy image and people tend to not look at all.

The image is dark - Since your copy is going to be small to fit the image and the image is dark the copy is going to have to be white or light colored. Most printers will tell you this isn't a good idea. Aside from being harder to read, fine details like the serifs on letters tend not to be printed correctly when done in reverse. Dark ads also tend to be seen as entirely negative space on a page. The eye just moves past them without any real impression.

If you can, I would suggest shooting a bright, clearly defined subject. Preferably something most people will instantly recognize. A person's face, a baby, a television, etc. Leave plenty of space for copy, say 60-70% of the image. A strong image, isolated on the page, will attract the eye and gives you a better chance that they will read even the first line of the copy. Make your catch line and the company logo as large as you can and still fit in with the design. Those plus the main image are the only three things people are even remotely likely to remember 5 minutes after viewing the ad.
03/04/2005 12:25:56 PM · #11
I totally agree. I think the picture is too dark, too busy. Simplify.

Originally posted by TechnoShroom:

A couple of thoughts come to mind.

There isn't a lot of negative space - 75 to 100 words on this photo are going to have to be fairly small in type and then you're running into the problem of the words laying over dots of light. Overall this will look very busy. People tend not to read much copy in the first place. Place this on a busy image and people tend to not look at all.

The image is dark - Since your copy is going to be small to fit the image and the image is dark the copy is going to have to be white or light colored. Most printers will tell you this isn't a good idea. Aside from being harder to read, fine details like the serifs on letters tend not to be printed correctly when done in reverse. Dark ads also tend to be seen as entirely negative space on a page. The eye just moves past them without any real impression.

If you can, I would suggest shooting a bright, clearly defined subject. Preferably something most people will instantly recognize. A person's face, a baby, a television, etc. Leave plenty of space for copy, say 60-70% of the image. A strong image, isolated on the page, will attract the eye and gives you a better chance that they will read even the first line of the copy. Make your catch line and the company logo as large as you can and still fit in with the design. Those plus the main image are the only three things people are even remotely likely to remember 5 minutes after viewing the ad.
03/04/2005 03:07:40 PM · #12
I just thought of the perfect image...

Take an off center photo of a nude woman with a big seductive smile and possibly winking, blur out the area between the shoulders and knees. Add the line, "Isn't it time to get your eyes fixed?" in large type. In the negative space add your copy about the benefits of eye surgery, how quick it is, covered by insurance, yada yada. Add the logo at the bottom and you're done.

If you're at college it should be simple to get a model. She doesn't even need to get really naked. Just spend a couple of dollars on a "nude" colored body suit or underwear. As long as it looks like the same skin color when you blur it nobody will know.
03/04/2005 04:15:41 PM · #13
These are great comments! I agree that I should get a different pic. Is there anyone here willing to let me use a good pic of theirs? It's supposed to be a vertical 8.5 X 11, so I was just going to create some white space at the bottom in Gimp or Paint and add the text. Then I was just going to get an 8X10/12 print at Costco for like 2 bucks. I like the ideas though, keep them comin'!
03/07/2005 05:16:19 PM · #14
So does anyone have anymore ideas before I shut the book? This should be fun to do, I just hope it turns out good. I think I'll scour(?) through some portfolios looking for some good pics.
03/07/2005 05:43:18 PM · #15
Originally posted by Imagineer:

Don't forget that those with poor vision will still see a blurred image anyway!! Only this time they'll see the left half blurred and the right half very blurred.

I'll come back to you with some thoughts later.


I think he's trying to sell a 'better' product to people already using contact lenses,, or those in the market for lasik.. Therefor most of them would have their vision corrected by either glasses or lenses while reading the add..

Joe
03/07/2005 05:44:30 PM · #16
I would say leave a 'header' at the bottom for the wording.. That way you can get all your picture in without gumming it up.
03/07/2005 05:47:18 PM · #17
Yeah, I planned on leaving about couple of inches on the bottom. Maybe a white strip or something like that. I wasn't planning on putting 75 words over a pic! So do you think that first picture I had would work? Or do you think it would better to have a good vs. blurry (same pic) ? I'm still not sure exactly what to do....
03/07/2005 06:26:54 PM · #18
Here's some other image ideas. A simple shot of a broken pair of glasses or a mangled contact lens on a light colored background. People who wear glasses will instantly identify with these. Copy could start with something like, aren't you tired of throwing your money away?

Another option could be a head shot of an attractive person with red eyes struggling to put a contact lens in. Copy could start with, the daily grind.
03/07/2005 06:34:45 PM · #19
Perhaps a similar edit to a smartly dressed person with a catch-phrase like "Looking sharp!"

?
(Ok, so it's late and I need more coffee..... :-)
03/07/2005 06:46:24 PM · #20
The left side of your image has alot more clarity and depth, if you are using that image try cropping out the right side and adding a frame for text.' . substr('//images.dpchallenge.com/images_portfolio/20941/thumb/153716.jpg', strrpos('//images.dpchallenge.com/images_portfolio/20941/thumb/153716.jpg', '/') + 1) . ' Needs work but you get the idea

Message edited by author 2005-03-07 18:48:41.
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