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04/06/2015 05:07:04 PM · #1
So I've had this question a couple of times now, and managed to skirt it before. I did a shoot for a family, they want to buy a DVD of the photos so they can print later. But photographers make money mostly off of the prints. I have no guess of what they would have bought instead of the DVD, so I can't really guess how I should charge for a DVD.

What do you do/have done about this?
04/06/2015 05:16:50 PM · #2
Can you make a guess as to how big a family this is? This would help determine how many prints they might have ordered ...

How many photos are you planning to give them on the disc, and how much time did you spend editing them?

Consider charging what you'd charge for a "deluxe package" of prints (like school prints), something like one 11x14, two 8x10, six 4x6, and eight "wallet" prints (per image; maybe they could do some mix-and-match?).

Note that it's hard to guess at a "good" price without knowing your existing print pricing ...

Message edited by author 2015-04-06 17:17:52.
04/06/2015 09:12:42 PM · #3
I price my digital images (sized for printing up to 8x10) for printing essentially at 2 times what I charge for a single 8 x 10. Larger format images cost extra and I will discount a bit for large orders.
04/06/2015 09:47:15 PM · #4
I gave up on prints. I charge a flat rate now. Digital images included.

Message edited by author 2015-04-06 21:48:09.
04/06/2015 09:53:14 PM · #5
Originally posted by Mike:

I gave up on prints. I charge a flat rate now. Digital images included.


doesn't it hurt to give up the quality on the printing? I've seen some lousy prints from places…
04/06/2015 10:23:15 PM · #6
Originally posted by vawendy:

Originally posted by Mike:

I gave up on prints. I charge a flat rate now. Digital images included.


doesn't it hurt to give up the quality on the printing? I've seen some lousy prints from places…

Since you should include a license for them to print the images on the disc, maybe you can also include a disclaimer that you cannot warrant or take responsibility for the quality of any prints you don't make/order yourself (and your contact info and a price list so they can order from you after they get back horrible prints from ...).
04/07/2015 11:27:44 AM · #7
Thanks, all. I hadn't really thought about selling individual images. I was thinking I had to do the whole kit and caboodle. (who knew that was spelled with a c!?)

This has given me things about which to think
04/07/2015 12:51:39 PM · #8
Originally posted by vawendy:

Originally posted by Mike:

I gave up on prints. I charge a flat rate now. Digital images included.


doesn't it hurt to give up the quality on the printing? I've seen some lousy prints from places…


To be honest i dont really care to control that aspect of quality and I feel its more of a hassle and than its worth. I ask the customers to share watermarked images if they wish but otherwise any physical prints won't be directly tied to me by the casual viewer.

I shoot, edit and turn the edited jpgs over. Dealing with image selection and print orders takes time or an additional premium to set up a web service to do it for you. I have just decided to remove that provided service and keep my cost down. That seems to be way the industry is moving anyway. The customer gets the add psychological value have having total control over printing as often and as many times as they want and I dont have to deal with it :)

I just started doing that with weddings and events the same way, flat rate with no additional obligations. So far the feedback has been positive, it seems the customer likes to know what the total cost will be and not have a looming additional charge hanging over their head.

I mention i can provide prints if they wish to go through me but I dont over charge for those. I mark it up a bit for my time to handle it but that's it.

Message edited by author 2015-04-07 12:53:17.
04/07/2015 01:06:48 PM · #9
Originally posted by vawendy:

doesn't it hurt to give up the quality on the printing? I've seen some lousy prints from places…


I emphasize the quality of my prints coming from a professional lab, proper color calibration, better paper and inks to all my customers. I encourage them to buy prints and those that do definitely notice the quality difference in them.

One thing I am starting to try and develop is a plan to encourage print purchases by giving a credit towards digital images. I haven't worked out the exact details yet but it would be something along the lines of... purchase two 8x10's of the same image the digital image is only a nominal fee, perhaps what it would cost them to print two 8 x 10's locally.

Another idea is say they purchase $200 in various prints that would allow them 8 digital images of anything they had printed.

None of these ideas are concrete at the moment, I have been working it out on a case by case basis with clients.
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