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DPChallenge Forums >> Business of Photography >> help with pricing
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05/17/2013 06:34:33 AM · #1
a friend got me a gig with a local dentist who wants to update their website. They aren't happy with the pics on there now and want better ones, so the clear choice was to hire me. ;-)

now i'm just use to costing out on a hourly basis and then selling prints or a cd to individuals.

I can charge an hourly rate, I have a solid idea the number of hours and level of effort it will take to do what they ask, but what about licensing the web photos? the stock calculators i found only seem to have magazine and brochure costs, etc. how do you handle licensing for a website.

i have only done a similar gig for someone else and in all honesty I didn't charge much since it was a learning experience, i really only charged for the time and prints of the personal pics i took after the headshots I made.

i have a good idea how to be compensated properly for my efforts but i dont want to leave any money on the table.
05/17/2013 09:14:46 AM · #2
Mike depending on what everything would entail I would simply charge him a day rate to cover the setup time for the shoot and the editing of the pics. If you feel it would be a little high shave some off.
05/17/2013 09:22:22 AM · #3
that how i was going to handle it but it seems that most folks use this 2yr web licensing. That seems a bit short, i have no issue letting him use the images until he's ready to update again unless it isn't standard practice.
05/17/2013 10:12:28 AM · #4
not short in internet years ;-)

a day rate is ok, if you are going to need more than 4-5 hours to shoot.

processing on this stuff shouldn't take more than 2-3/minutes per image. seriously. the lights are dialed in and you make no adjustments once you start shooting. they sit on a stool and your camera's on a tripod. no-brainer shooting. the money is not in the shoot, per se, but in the usage.

as far as the shoot goes, you're being paid to get in and set up quickly, being able to get the job done without wasting anyone's time, then get the heck out of there, and then to turn the images around quickly. this is not like shooting seniors or portraits. it's straight up commercial work. after getting focus and exposure, all that matters is no blinks. get a smile, get a no-smile. 5 minutes per person is too long

it helps to have an assistant...anyone you can pay $10-15/hr just to help carry stuff and to model, so you won't have to bother the staff. it also looks more professional, moreso than an uncle bob who takes nice pictures in the park.

good luck!
05/17/2013 10:42:39 AM · #5
good stuff Skip, thanks!
08/30/2013 07:18:25 AM · #6
It was good to know about the charges for the photography as it was slightly difficult to charges for one session.

Message edited by author 2013-09-05 02:43:56.
09/13/2013 09:41:31 AM · #7
Good stuff.
Thank you.
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