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DPChallenge Forums >> Business of Photography >> Photo misappropriated for use on TV
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02/13/2013 03:26:00 PM · #26
excellent advice, through and through. at the risk of being verbose, i'll offer the following.

Usage Details

Usage Type: Editorial
Usage Details: TV - Editorial
Duration: Up To 1 month
Transmissions: Unlimited Transmissions
Placement: Use In Body Of Show
Region of Use: United States

Calculator Price : US$264.90

these were the closest parameters i could figure to plug in using this online stock photo price calculator. i purposefully tried to come up with the lowest possible price so that you won't completely blow them away.

when i wind up in situation like this, i let the "potential client" know that i'm using industry standard pricing tools to come up with a baseline estimate that i will individual tailor to their situation. i've only had one situation where i wasn't able to get something reasonable from the licensee.

ditto the suggestion to always send an invoice showing the full amount of the license value when comping someone usage of an image. this is also another place to stress the usage terms of the comped image. i have to do this with a couple local weeklies when i comp them images from my kid's activities, just to make sure they understand they are not to sell/give away prints or digital copies of the images.

if you have these images available through a website, you will want to make sure that you don't have any low-ball, one-size fits all pricing. make sure your verbiage reflects 1) the prices shown are for personal-use only, and 2) you welcome commercial-use inquiries so that you can provide custom pricing. you don't want someone thinking they can pay some ludicrously low price and then be able to do whatever they want with it...

good luck!
02/13/2013 03:46:01 PM · #27
Thanks.

I use the online price calculator but I didn't see TV in there. Your calculation sounds about right, though I tend to use round numbers (I would call that $250).

The prices I have on the web are based on that. An example of one of the applicable licensing pages is here: //nrshapiro.com/licenseschdy#h301fa502

(that's even on of the images they used.)

You need to use the Buy button to see the price list. Mainly I've made products only for things that have requested (and for the most part sold). Partly because I customize the license for each product.

I definitely need to add the message about "custom products on request". (since I don't want to spend time writing licenses in advance of any request). Good suggestion.

I have given some small discounts off these for direct purchases (not using credit card, buying direct instead of my website where Zenfolio charges me a %) since $250 - $300 seems to be too high for some. (Interestingly, the last inquiry didn't want me to "negotiate" and lower my price...they thought they were fair, just out of their budget.)

Message edited by author 2013-02-13 15:46:20.
02/20/2013 08:02:58 PM · #28
Any juicy update?
02/21/2013 08:21:30 AM · #29
Originally posted by DrAchoo:

Any juicy update?


They say that no news is good news... well usually anyways.

Do keep us abreast.

Ray
02/21/2013 04:01:55 PM · #30
No. The person I talked to was leaving town for a week...he said we'd talk more when he got back. So up in the air.

I had made him a pretty generous offer last week price wise...this week I discovered five of my pics on a website I am pretty sure they control.

So I'll give him a couple of days grace period to call me next week, then I will send him a bill for the video site and website.
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