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DPChallenge Forums >> Business of Photography >> McDonald's photo shoot
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Showing posts 1 - 9 of 9, (reverse)
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06/21/2012 12:02:09 PM · #1
A relatively upfront behind the scenes video from Mickey D's showing how they prep a burger for a photo shoot.
Behind the scenes at a McDonald's photo shoot
06/21/2012 12:09:18 PM · #2
sounds like an oxymoron. "Upfront behind the scenes"
i can't view video due to work filters on youtube, but i've seen other ones before where they basically use chemicals like varnish and paint to make it look a certain way...not sure if this is the same.
06/21/2012 12:27:37 PM · #3
yeah I've seen some where they use dirty motor oil for chocolate etc.
06/21/2012 12:47:59 PM · #4
I was traveling once, stopped in a branny-new, squeaky-clean Burger King that had these knockout beautiful burgers displayed these incredible looking burgers that were backlit, and had the little condensation droplets on the thick, lustrous lettuce & tomatoes on it. There was a starched-shirt, important-looking guy wandering around looking like he was overseeing the operation......

I pointed to the gleaming sign, and told him I'd give him twenty bucks if he could produce a sandwich that looked just like that.....

What a surprise......he couldn't, and seemed somewhat put out that I said that to him.

Isn't that........false advertising if you cannot produce what you're displaying as your product?

Heh, heh.....
06/21/2012 01:10:01 PM · #5
It seems pretty innocuous, they use the same ingredients in the shoot that they do in the restaurant. The main difference being that the shoot burger is made by a food stylist over maybe 20-30 minutes vs. being slapped together in a minute or so by the guy on the line at McD's.

It used to be that they'd use tricks like putting marbles in the bottom of a soup bowl to make it look like the ingredients were filling the bowl. Elmer's Glue was used in place of milk. Lard mixed with a few other ingredients was used in place of ice cream. The unripe portions of berries were painted over with lipstick. Stylists will also sort through bushels of produce looking for the "perfect" lemon. I bought 80lb of onions once to get two for a shoot.
06/21/2012 01:29:20 PM · #6
Originally posted by NikonJeb:

I pointed to the gleaming sign, and told him I'd give him twenty bucks if he could produce a sandwich that looked just like that.....

What a surprise......he couldn't, and seemed somewhat put out that I said that to him.

Pity. The one made with varnish and paint is probably healthier.
06/21/2012 01:42:09 PM · #7
I am not definite about the current laws, but the photography laws in the US used to state that if you are photographing a food that is being advertised as the primary product of the advertisment then it had to be real.

In other words, if you are advertising ice cream you had to shoot real ice cream, however if you were advertising lobsters and were using ice cream to dress the set, then you were able to use a fake, most commonly - lard.
06/21/2012 04:07:12 PM · #8
Originally posted by Spork99:

I bought 80lb of onions once to get two for a shoot.


Can I applaud your dedication fanaticism? ;)

Message edited by author 2012-06-21 16:07:23.
06/21/2012 05:22:05 PM · #9
Originally posted by mpeters:

Originally posted by Spork99:

I bought 80lb of onions once to get two for a shoot.


Can I applaud your dedication fanaticism? ;)


It was a paid gig and I got to keep the onions. My friends and I made gallons of French Onion soup and made some other fun pics.
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