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DPChallenge Forums >> Business of Photography >> Show Promotional Material - comments please...
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06/11/2012 11:11:13 AM · #1
I have a more "formal" show coming up in July and Aug; first time I've had a show that had to be by referral and selection by a committee.

They asked/recommended I produce two types of promotional materials. A flyer, and a postcard.

I have just produced the postcard proofs... If you have any comments and suggestions before I submit it to them, please post or pm me. Actually, I have to pay for these printed. These are for sending out to announce the show mainly; there's also a flyer I have to do as well, which is for the lobby at the JCC. The previous artist must have had extra postcards, because hers were also in the lobby. So dual purpose I guess.

Front:


Back:


(Also curious if you think my decorative font for the title, Natures Palette, is garish...you need to look at it full size to judge though; you can click on view full size image to see the details)

Message edited by author 2012-06-11 11:18:44.
06/11/2012 11:28:32 AM · #2
I am no expert but I find the text justification is a bit of a mixed bunch. Some left justified, some centred etc. I think it would look a lot neater if you were consistent with the text justification.

Not that keen on the photoshop effect on "Nature's Palette" or indeed the font (quite difficult to read when small)

I would suggest making your website address larger too.

The photo is superb though!
06/11/2012 11:49:45 AM · #3
I have never designed promotional material, but I do a lot of software design, so take this with a grain of salt.

* The Word-Art font for the title definitely was the first thing that stuck out at me, and is indeed garish. I would want the front photo to be the first thing that catches my eye.

* The website on the front page seems out of place. It's almost like it's advertising people to go to your website rather than the showing.

* The colors on the front page seem a little strange. The photo has red on the top, blue/purple in the middle, and orange (reflection) on the bottom. I wonder if more closely matching the font colors to this image would make everything gel together nicely (such as making the title font red instead of the date/time red).
** Alternatively, you could stick with the same color for ALL fonts on the page.

* I think the alignment that paul mentions is a good observation. It's not bad to have right align in the middle block, but the text should be further from the image. Also, having "gallery" be a Widow word on the third line doesn't seem to flow correctly.

* The vertical alignment between blocks seems off.

I hope you don't mind, I took my ideas and created a quick mock-up of the front page.

* Some of these ideas (like "gallery" being a widow word) could be applied to the back page

* Also on the back back, I'm not convinced you need the "Exhibit:" label
06/11/2012 12:53:48 PM · #4
I have never designed promotional material, but I did spend 10 years designing forms and communication materials for a large pension company.

I love the photo -- very eye catching. I like the fact that you used the same style font for all text on the front. (Multiple font styles on a communication were referred to as "ransom note" design where I worked.) I think the color of the title font very nicely complements the photo, and I don't find it distracting or garish. The color of the date stands out nicely and attracts the eye to the most important info on tha page.

I agree that the Website address on the front is not necessary, and detracts from the primary message of the communication. Placing it on the back with the other contact info is sufficient.

I was distracted by the right justification of the gallery name. I think center or left justification would work better.

All in all I think it is very well done.
06/11/2012 11:55:01 PM · #5
Thanks folks...good points!

I'm working on revisions!
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