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11/30/2010 08:43:01 PM · #1 |
I've been asked to shoot a corporate Xmas party again and i have a question for those who have done these before.
Do you sell the prints by single prints or in packages?
Last year I did single prints and sales were ok. Nothing stellar.
Message edited by author 2010-11-30 21:53:05. |
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11/30/2010 09:46:39 PM · #2 |
Selling...as in...I have these pictures of you and unless you give me X dollars I will make them public? :O)
Ray |
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11/30/2010 09:48:31 PM · #3 |
I gave them away for free. People brought me a disk, I put copies on it for them. But then I'm not nearly as good as you are!
Do what makes the most sense and is easiest for you. |
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11/30/2010 09:51:45 PM · #4 |
Originally posted by JaimeVinas:
Last year I did angle prints and sales were ok. Nothing stellar. |
not familiar with the angle technique..... |
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11/30/2010 09:54:00 PM · #5 |
Originally posted by smardaz:
Originally posted by JaimeVinas:
Last year I did angle prints and sales were ok. Nothing stellar. |
not familiar with the angle technique..... |
ok ok, I posted this from Iphone while at the gym lol.
I meant single prints vs packages |
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11/30/2010 09:56:20 PM · #6 |
| not for nothing but i can't see a whole lot of people wanting xmas party pics. any way you can increase your fee and not have to worry about it? |
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11/30/2010 10:11:24 PM · #7 |
Originally posted by JaimeVinas:
I've been asked to shoot a corporate Xmas party again and i have a question for those who have done these before.
Do you sell the prints by single prints or in packages?
Last year I did single prints and sales were ok. Nothing stellar. |
I did this last year as a favor to a close friend.. I set up a beautiful spot by one of the xmas tree's and took portraits of the couples... Kinda reminded me of a military ball, except I wasn't able to immediately print them out.. I just gave them all to them on a disc.. Just one disc.. If they wanted to, they could print it.. It wasn't worth a second of my time money wise, but I was hoping to maybe make some connections.. That worked out later in the year.. So, you may not get many sales from this party, but you may get a couple of portrait jobs down the road. |
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12/01/2010 05:25:45 AM · #8 |
Originally posted by JaimeVinas:
I've been asked to shoot a corporate Xmas party again and i have a question for those who have done these before.
Do you sell the prints by single prints or in packages?
Last year I did single prints and sales were ok. Nothing stellar. |
It all depends on what everyone (you, your client, and the guests) are expecting as an end result.
You: How much money do you need to make in order to justify your time and expenses? Is the client going to cover that, making any sales simply additional profit? Or do you need sales in order to make anything? If you need sales, who is going to do the marketing and how are the sales going to be marketed?
Client: Are they looking for event coverage? Are they looking for you to set up to shoot portraits? Do they want both? Do they have any interest in the photos (like putting some on a corporate website)?
The guests: Are they expecting you to be taking photos they might be interested in having in print, like a nice group shots or fun candids or portraits? Are they expecting something they could take away from the party? Would they enjoy seeing a retrospective from the evening where they have an opportunity to buy stuff?
When I shoot events I let my clients know that I will be more than glad to handle print requests so that they won't have to. I can put images into an online gallery where people can enjoy looking through them and, if they see anything they like, they can make purchases without the event client having to get into the fulfillment business. All they have to do is make a link available to their guests and i will handle the rest. My gallery system offers both packages and a la cart items, so people can pretty much order whatever they want.
Another thing I do with events like this is to make clear what the expectations are before I start shooting. It's one thing if all they want is for someone to simply show up and shoot groups of people smiling at the camera; It's a completely different thing if they also are looking for images that both document the event and provide inventory for editorial and marketing usage. Once you know what you need to be focused on you can start figuring out how to plan your shooting.
One key consideration is how little time you will actually be able to shoot. Only a handful of people will show up on time; you can probably spend the first twenty minutes wandering around, shooting nothing more than macros of the stuff on the buffet table. Then BAM! Before you know it, the place will be packed and you'll have hardly any room to move - and that's when you really need to get into high gear, because this will be the only time you can really get great shots of everyone (especially if there's an open bar!). If an event involves any type of meal, you won't be shooting through the meal (unless there is an opportunity to shoot group shots at the tables), and if an event involves alcohol, you can really only shoot the first couple hours. That's why you really need to have a clear understanding about what you need to be looking for before you show up.
Here are some additional ideas about event coverage that might be useful.
As for giving away disks at the event, you need to know how many you need to bring and you need to be set up to shoot-process-deliver (and that's a whole nuther story). Are you going to be paid for providing that service? Is the event going to expose you to enough potential future clients that you can justify the time and effort? You have to be realistic, especially if you are doing this as a business. On the other hand, if it doesn't really matter, just do whatever moves you and have fun.
Good luck! |
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