|this rate calculator will give you a starting point. once you have that, ask them what they normally pay. if it's reasonable, take it. if they don't want to pay, then it's up to you.
i managed to give away a couple images before i started asking the person who was asking me to give my work for free if they were working for free. of course they weren't. so i asked them why should i work for free. when they told me exposure, i asked what good does it do for me to show everyone that i'm willing to work for free...
by and large, though, $500 would be a minimum for a full-cover photo. depending on circulation, visibility, and the uniqueness of your image, you could ask for double or triple that.
Message edited by author 2010-08-27 11:48:18.