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Freshly Squeezed
1st PlaceFreshly Squeezed
Techo


Photograph Information Photographer's Comments
Challenge: Advertisement III (Basic Editing)
Camera: Canon EOS-20D
Lens: Canon EF 100mm f/2.8 USM Macro
Location: table top
Date: Feb 5, 2008
Aperture: 4.5
ISO: 200
Shutter: 1/125 sec
Galleries: Still Life, Advertisement
Date Uploaded: Feb 5, 2008

Completely inspired by the Heinz ad, which that in turn was inspired by a Turkish ketchup ad. I normally try to be and aim to be original but I took on the challenge of shooting something as complicated to setup with Basic Editing in mind. Since I'm most positive they did touchups on theirs.

I have a total of 17 frames from the shoot. Coming back to reshoot after looking at the shots on my computer, the whole thing toppled. Some labels got inky and the tomatoes were more juicy. Had no heart in meddling with the tedious details again. Tips... puttin little circles of paper towel in between each slice which had a label on it really helped. Still inked through but at a much slower rate.

Note to self: In addition to towels. Use some thin plastic to seal the layers, next time. I have more than a few nitpicks here so I'm really curious how this will be rated. If advanced editing were allowed I'd smooth out some of the lines of the background. Also wish I had a one size smaller tomato for the top 3 slices. Used two kind of sizes in the shot.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Yowza! never would I imagine getting a 7+ or even an 8+ for this shot. Thanks so much for the honor. I thought it'd settle at the mid 6's. As I mentioned Heinz was the inspiration so I felt sort of uncomfortable getting all the praise but this took quite some work and tinkering to get done.

If I'd re-setup the whole thing a 2nd time I definitely know how to make the labels look better. Originally had tomatoes of 3 different sizes. Someone ate the smaller ones I had prepared for the top ;) so was bummed about that but I still went ahead with the shoot. Cut out the full label from the print I prepared on the sticky paper. Which isn't as flexible as the real product labels. The middle part of the tomato has the straighest edge so...first I needed enough tomatoes, which I didn't have. But squeezed it in. Always a challenge isn't it ;)

Didnt get a chance to run by the grocery store that day so I spent at least an hour scouting the web for an image of the label. Be it to my surprise there is not a high enough res shot available for printing, and of hundreds of shots of the bottle just one was good enough to work on. I did many touchups before I printed it out. There was one commercial site that has product shots for retailers but I wouldn't get it in time.

Sorry for the long read. But hoped to cram in as much info as possible and still left out some details.

Thanks again! :)

Edited to add:
I originally wanted a background with some texture to it. I'm not sure if it added much, but feel I could've done better. I see so many nitpicks after viewing this shot again :P But spending so much time with the prep I was a little more careless with lighting than I usually am, not spending as much time shooting and more prepping.

Statistics
Place: 1 out of 157
Avg (all users): 8.3875
Avg (commenters): 8.9211
Avg (participants): 8.2308
Avg (non-participants): 8.4369
Views since voting: 33971
Views during voting: 745
Votes: 271
Comments: 140
Favorites: 68 (view)


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AuthorThread
03/28/2011 12:30:43 PM
Congrats on your ribbon,Definetly worth a 10
  Photographer found comment helpful.
03/28/2011 12:30:04 PM
nice one it is veryt cool looking
  Photographer found comment helpful.
06/14/2010 09:17:02 PM
82 10s??? GEEZ!!! HAHAHA! I must say that they are well deserved - especially when you consider this was basic editing. WOW... You are a MASTER! Beautiful work from conception to execution!
  Photographer found comment helpful.
11/13/2008 06:39:21 PM
Thats amazing! I love it!
  Photographer found comment helpful.
05/19/2008 01:52:48 AM
smart, and beautifully shot. 10+. i could imagine a whole campaign like this. how about mustard, relish, or mayo?... hmmm..wheres my hamburger?
  Photographer found comment helpful.
04/11/2008 10:43:23 PM
wow= this is a -great- image; i'm rather baffled by those 2's in your scoring;&and amazed and in awe of the 82 10's! and 63 9's! wow!!! (I think when people give such low scores they should explain 'why' at some point- at least privatly if not publically) this image is one of my faves! its amazing! :)
  Photographer found comment helpful.
02/20/2008 12:23:40 AM
I am very impressed with this image! You knew what you wanted, and nailed the target in choice of subject, presentation, and skill in the shoot. It very much deserves to be one of the highest scoring images in the DPC files. Bravo!
  Photographer found comment helpful.
02/18/2008 08:07:22 PM
I've no words to tell you how much I respect the skills and efforts applied in this shot. Congrats Techo!

Message edited by author 2008-02-19 21:45:41.
  Photographer found comment helpful.
02/18/2008 10:46:34 AM
I very much appreciate you sharing the details - helps the rest of us understand the meticulous nature of some these amazing shots. Congrats on the astronomical score and the almost 9 average from a whole bunch of commenters. And great shot!!
  Photographer found comment helpful.
02/18/2008 10:36:19 AM
Wow - awesome & creative shot!!
  Photographer found comment helpful.
02/15/2008 01:38:23 AM
Amazing Score...nice execution!

Message edited by author 2008-02-15 01:38:44.
  Photographer found comment helpful.
02/14/2008 09:35:00 PM
DUDE!!! You won a ribbon. FANTASTIC. Congratulations.
  Photographer found comment helpful.
02/14/2008 09:21:49 PM
I would love to see how you lit this one.
Debbi
  Photographer found comment helpful.
02/14/2008 05:06:04 PM
WOW...WOW....WOW

ps...I think that there are a worm on DPChallenge that added 2 "2"s to the voting for this picture..I Don't think that there are "ins--e" people that can give just 2 points to this GREAT PICTURE!!!...Congrats on BLUE!!!!
  Photographer found comment helpful.
02/14/2008 01:43:44 PM
dittos to all the other nice comments.
  Photographer found comment helpful.
02/14/2008 10:36:03 AM
Beautiful shot
  Photographer found comment helpful.
02/14/2008 05:24:21 AM
Well done. Simple yet very effective. Well deserved ribbon.
  Photographer found comment helpful.
02/14/2008 04:49:02 AM
Fantastic work, you better send a image to Heinz and I'm sure they will love it also.

Frank
  Photographer found comment helpful.
02/13/2008 08:34:12 PM
this is awesome. Very nice done and this idea is brilliant
  Photographer found comment helpful.
02/13/2008 07:34:02 PM
Brilliant! Congrats!
  Photographer found comment helpful.
02/13/2008 06:11:38 PM
If this were ever to be an actual advertisment, I gaurantee that it would ultimetly end up being widely mocked for being so phallic. Especially with a tagline like "Freshly Squeezed". All it's missing is a few drips of ketchup around the base.
  Photographer found comment helpful.
02/13/2008 01:46:09 PM
Fantastic picture! I would have thought you had stacked the slices on a spike to hold them upright, but since they fell over are they balanced? You must have used one heck of a Ginsu knife. Excellent job. I figured normally the subject and background the same color isn't a good idea, but here it works great.
  Photographer found comment helpful.
02/13/2008 12:42:27 PM
Good LORD... a couple of "2"s?

We should have a survey, some exam or something and kick those guys out... It's good thing I am not Langdon.

I still wonder, who and why those people vote such a stupid numbers for photos like this one... Everyone has their own opinion is my a..s, yeah, they deserve name calling.

Great job here, keep it up ;)

Message edited by author 2008-02-13 13:11:44.
  Photographer found comment helpful.
02/13/2008 11:55:32 AM
Wow! In basic editing, no less...Wow!
  Photographer found comment helpful.
02/13/2008 11:04:29 AM
...

Message edited by author 2008-02-13 13:20:34.
  Photographer found comment helpful.
02/13/2008 11:02:15 AM
Wow -- now THAT is a score! Congrats on a tremendous shot... I was one of your many 10s.
  Photographer found comment helpful.
02/13/2008 10:43:57 AM
I'd just like to go on record as saying that this is a benchmark image, given the most recent DPC high score, and anyone who voted this 5 or less should seriously think about their own photography.
  Photographer found comment helpful.
02/13/2008 10:38:53 AM
Dang Techo, this is freaking awesome, and congrats on like one of the top 5th best score ever here (tied), very nicely done man.

Message edited by author 2008-02-13 10:40:59.
  Photographer found comment helpful.
02/13/2008 10:19:09 AM
Oh how brilliant! Congratulations Techo. This is an awesome choice for first prize.

  Photographer found comment helpful.
02/13/2008 09:07:51 AM
=D Your top three are now red, green, and blue. And a really nice lineup. Congrats!
  Photographer found comment helpful.
02/13/2008 08:16:06 AM
Congratulations on the score!!! It is a great achievement to have a 8+ score plus becoming the best picture of the EOS-20D. KUDOS!!!
  Photographer found comment helpful.
02/13/2008 07:56:11 AM
YAY! one of my favs of the challenge and so clever! GREAT for you! Congrats
  Photographer found comment helpful.
02/13/2008 07:35:23 AM
WOW man congrats on such a wonderful score. This shot is perfect.
  Photographer found comment helpful.
02/13/2008 06:57:01 AM
Brilliant! =D
  Photographer found comment helpful.
02/13/2008 06:56:16 AM
Grats on the blue...was an easy one to guess....brilliant and well deserved.
  Photographer found comment helpful.
02/13/2008 05:41:31 AM
excellence! hats off to you!!
  Photographer found comment helpful.
02/13/2008 05:37:24 AM
Wow! No.6 on the highest rated photos list. Big gratz to ya man.
  Photographer found comment helpful.
02/13/2008 05:11:09 AM
What a great image! Nicely done! Sorry to read someone ate the carefully chosen smaller tomatoes! That must have been annoying! Do you have a link to the advert this is inspired by? I've never seen it so am curious. Thanks!
  Photographer found comment helpful.
02/13/2008 03:26:14 AM
8.38? .. C'mon Techo, you will have to do better than this mate... LOL

I'm so happy I could yell out YIPEEEEEE!!!!!! but I wont.
  Photographer found comment helpful.
02/13/2008 02:53:20 AM
If this had scored or placed any lower, I had drunk a bottle of Ketchup. Nice to see I was only one of 82 10s. Congrats man!
  Photographer found comment helpful.
02/13/2008 02:40:37 AM
Quite brilliant, and a shining example of what can be done under 'Basic editing'.

Very well deserved ribbon, and awesome score (currently 6th highest score ever taken on the site)

- this could be on your front page for a while : )

Message edited by author 2008-02-13 02:44:47.
  Photographer found comment helpful.
02/13/2008 02:25:42 AM
You'd better get this to the marketing dept. at Heinz!! I see big things in your future!! congratulations!
(I'll take 20% per cent if you get this published! Ha)
  Photographer found comment helpful.
02/13/2008 01:44:18 AM
I apologize for giving you an 8 and bringing down your score! :P
Congrats on this top shelf image in the all time high scoring images!

Message edited by author 2008-02-13 02:14:44.
  Photographer found comment helpful.
02/13/2008 01:13:26 AM
Wow! congrats on a wonderful shot, and for being kind enough to explain it for us. Full marks on your ribbon, and over 8, wow....
  Photographer found comment helpful.
02/13/2008 01:00:14 AM
This is absolutely briliant and WHAT a fantastic score. Big congrats on your blue. Techo. Very well deserved.
  Photographer found comment helpful.
02/13/2008 12:47:50 AM
Congrats. I gave it a 10 myself, but I would have never guessed it would be as high as an 8.3+ (and it's over a full point higher than the number two image). Wow!
  Photographer found comment helpful.
02/13/2008 12:30:07 AM
What a great shot. Congratulations. Then I looked at your score and my jaw dropped! WOW. You definitely wowed the voters!
  Photographer found comment helpful.
02/13/2008 12:28:41 AM
Outstanding...an 8+ score...well deserved.
  Photographer found comment helpful.
02/13/2008 12:24:27 AM
whoa, what a score! certainly deserving of the blue. congrats!!
  Photographer found comment helpful.
02/13/2008 12:21:05 AM
awesom idea and execution!!!
  Photographer found comment helpful.
02/13/2008 12:17:54 AM
Excellent job. So creative! Love the green top on the bottom. Congrats on the blue!
  Photographer found comment helpful.
02/13/2008 12:16:42 AM
Whoa! You've outdone yourself this time. An absolute masterpiece in concept and execution. Congrats on the personal best and runaway blue!
  Photographer found comment helpful.
02/13/2008 12:15:33 AM
Eighty two 10's and of course the trolls two 2's. Congratulations and extremely well done.
  Photographer found comment helpful.
02/13/2008 12:14:48 AM
I didn't vote or even scan this challenge, but would have also scored this very high. It's so imaginative. Well done, it's great.
  Photographer found comment helpful.
02/13/2008 12:13:12 AM
The moment I saw this I knew it would win the blue. Congratulations. A job well done.
  Photographer found comment helpful.
02/13/2008 12:06:58 AM
Wow. What a score! Congrats!
  Photographer found comment helpful.
02/13/2008 12:05:52 AM
Congrats!!! One of my favs of the challenge for sure!!!
  Photographer found comment helpful.
 Comments Made During the Challenge
02/12/2008 11:38:57 PM
Very clever!!!
  Photographer found comment helpful.
02/12/2008 11:06:22 PM
Great idea here. 9
  Photographer found comment helpful.
02/12/2008 09:22:09 PM
Terrific Shot!
This One I could see as an ad in a magazine!
I see ribbon! Good luck!
  Photographer found comment helpful.
02/12/2008 08:42:33 PM
Great picture!!
  Photographer found comment helpful.
02/12/2008 06:15:19 PM
Wow, really creative. The only thing I think would add to the effectiveness of the photo would be to have shaped the tomato tower into the shape of a ketchup bottle. Just an idea. I think it's a really great photo though. Well done.
  Photographer found comment helpful.
02/12/2008 02:52:25 PM
What a great shot and idea!!!!
  Photographer found comment helpful.
02/12/2008 09:26:22 AM
Fantastic idea! 9
  Photographer found comment helpful.
02/12/2008 06:14:01 AM
Brilliant photo... original and excellently executed. 9
  Photographer found comment helpful.
02/12/2008 12:11:22 AM
watch out. Heinz might steal this one. 9
  Photographer found comment helpful.
02/11/2008 10:57:37 PM
That is awesome. Great colors, great lighting everything
  Photographer found comment helpful.
02/11/2008 07:09:49 PM
Excellent idea and very well executed :)
  Photographer found comment helpful.
02/11/2008 05:36:10 PM
Okay...now this is creative. 10
  Photographer found comment helpful.
02/11/2008 04:56:34 PM
absolutely genius. i feel, the background with contrasting color would have had way more impact. i like this for its concept nonetheless.
  Photographer found comment helpful.
02/11/2008 02:39:57 PM
Excellent - especally under Basic editing !

I am really impressed with the effort and technicals that went into this.

Should do well : )
  Photographer found comment helpful.
02/11/2008 12:59:58 PM
The creativity in this is great and effective I get the idea that this ketchup is made fresh from your ad. I guess th only thing I'd say is that a different color or tone in the background would really make this pop.
  Photographer found comment helpful.
02/11/2008 10:31:38 AM
Shot is very creative, the lable looks like it is acctually part of the tomatoes. The background is interesting too as it isnt just one color, the shadows are there as well.
  Photographer found comment helpful.
02/11/2008 10:08:05 AM
This is a very creative photo, the use of the diced tomatoes makes the photo more interesting
  Photographer found comment helpful.
02/11/2008 09:29:34 AM
The way that the tomato's are all uneven makes the tomato tower look like it is going to fall donwn, and the red background and the tomato's are almost blend together.
  Photographer found comment helpful.
02/11/2008 02:36:27 AM
this is the best i've seen so far...very original. deserves to win!!!
  Photographer found comment helpful.
02/11/2008 12:17:25 AM
Wow great idea and time you put into this. Love the idea and lighting seems spot on. Great composition as well.
  Photographer found comment helpful.
02/10/2008 08:11:42 PM
Great photo. Love the concept, love the implemtation. Lighting is good although I would like to see a little more from the front.
  Photographer found comment helpful.
02/10/2008 06:08:43 PM
Waaaaah.....no fair competing with someone as creative as you!!!!!
  Photographer found comment helpful.
02/10/2008 10:01:39 AM
Nice. Red on red?
  Photographer found comment helpful.
02/10/2008 09:42:57 AM
Great image. Incredibly creative.
  Photographer found comment helpful.
02/10/2008 07:02:55 AM
nice
  Photographer found comment helpful.
02/10/2008 05:15:32 AM
Very creative! Absolutely love this!
  Photographer found comment helpful.
02/10/2008 03:48:53 AM
Now THIS is real advertisement quality !
Original & creative idea, well executed.
One minor caveat : a tad too dark.
I predict at least a top 10 finish...
Good luck !
  Photographer found comment helpful.
02/09/2008 11:42:22 PM
Very creative. My favorite for this challenge.
  Photographer found comment helpful.
02/09/2008 05:18:08 PM
Absolutely excellent! Love the colours, lighting, background - everything. I'm giving it the highest score of this challenge, and hope you win. It's very deserving.
  Photographer found comment helpful.
02/09/2008 04:18:47 PM
very original...good job!
  Photographer found comment helpful.
02/09/2008 08:34:05 AM
Fantastic shot - well worth the effort to create. 9
  Photographer found comment helpful.
02/09/2008 04:59:17 AM
Very cool effect. Did you cut the label and then stick it?
  Photographer found comment helpful.
02/08/2008 10:12:50 PM
I just can't belive this, it's just so amazing. I love this.
  Photographer found comment helpful.
02/08/2008 07:19:50 PM
Awesome concept and very well shot!
  Photographer found comment helpful.
02/08/2008 07:04:18 PM
I'm glad to see it was validated. Now, how on earth did you do that?
  Photographer found comment helpful.
02/08/2008 06:14:22 PM
A fun challenge to vote on, for a change, and largely due to creativity like this. 10 and good luck to you.
  Photographer found comment helpful.
02/08/2008 01:28:49 PM
Spectacular. Can't wait to read the details on how you did it.
  Photographer found comment helpful.
02/08/2008 10:31:53 AM
Absolutely perfect ! - 10
  Photographer found comment helpful.
02/08/2008 10:08:11 AM
i love the idea and colors. this looked difficult to take.
  Photographer found comment helpful.
02/08/2008 09:22:42 AM
Terrific concept, beautifully executed. My favourite in this challenge. 8.
  Photographer found comment helpful.
02/08/2008 02:14:31 AM
brilliant!
  Photographer found comment helpful.
02/08/2008 01:07:09 AM
Love this one. Not sure if the idea is original, but if it is - then it's brilliant!
  Photographer found comment helpful.
02/07/2008 10:58:21 PM
fantastic
  Photographer found comment helpful.
02/07/2008 10:36:37 PM
looks like an ad
  Photographer found comment helpful.
02/07/2008 09:56:51 PM
Instablue! Awesome shot! This is the first one I cherry picked out of the pile after rollover and I'm in love with it. Innovative and brilliant execution - 10.
  Photographer found comment helpful.
02/07/2008 09:01:46 PM
Great work! 9
  Photographer found comment helpful.
02/07/2008 08:50:11 PM
Grand idea.
  Photographer found comment helpful.
02/07/2008 08:17:06 PM
fantastic. ribbon for sure.
  Photographer found comment helpful.
02/07/2008 08:00:17 PM
Now this is cool!
  Photographer found comment helpful.
02/07/2008 07:32:09 PM
Very creative. Best photo of the competition!! And I don't even like tomatoes.
  Photographer found comment helpful.
02/07/2008 04:56:57 PM
Very oriinal. Excellent chsllenge shot.
  Photographer found comment helpful.
02/07/2008 03:58:36 PM
Excellent. Send this to Heinz, or some variation. Good stuff!
  Photographer found comment helpful.
02/07/2008 10:14:04 AM
How in the world did you get that label on tomatoes without PS?? My only nitpick is that the lighting could be better on the right side.
  Photographer found comment helpful.
02/07/2008 10:03:52 AM
I'd say this is the blue ribbon right here but for such a slick concept, I think the lighting isn't great. The left side is perfect but the right could use some more pop. The shadow, top right is a little too dark by contrast. I love the background color you chose. Cheers and good luck!
  Photographer found comment helpful.
02/07/2008 08:48:10 AM
Very nicely done. Clever. I'd prefer if the BG colour was a little more different to the colour of the tomato bottle though.
  Photographer found comment helpful.
02/07/2008 08:24:02 AM
Cool shot, very good execution. Me like 8
  Photographer found comment helpful.
02/07/2008 01:39:04 AM
Brilliant idea. Me thinks it could be brighter in print.
  Photographer found comment helpful.
02/06/2008 09:49:55 PM
Very creative! I love it!
  Photographer found comment helpful.
02/06/2008 09:15:32 PM
I just love this. Very creative take on the challenge, great job!
  Photographer found comment helpful.
02/06/2008 08:12:48 PM
i love this. creative and a great shot.
  Photographer found comment helpful.
02/06/2008 06:34:34 PM
this is incredible. the lighting is perfect, and the shape of the tomato pile resembles a bottle, which really gets the point across. One of my only 10s. :)
  Photographer found comment helpful.
02/06/2008 05:46:14 PM
Creative and very impressive. This better ribbon.
  Photographer found comment helpful.
02/06/2008 04:49:53 PM
God I love this photo! Has to finish top 5!
  Photographer found comment helpful.
02/06/2008 04:10:45 PM
Absolutely wonderful! Very clever!
  Photographer found comment helpful.
02/06/2008 03:59:50 PM
Totally love this shot. What a great idea.
  Photographer found comment helpful.
02/06/2008 03:33:36 PM
What a great idea and well executed
  Photographer found comment helpful.
02/06/2008 02:55:27 PM
this is a cool photo. i like the originality
  Photographer found comment helpful.
02/06/2008 10:44:22 AM
Very impressive -- my favorite of the bunch!
  Photographer found comment helpful.
02/06/2008 10:21:28 AM
Very cool shot. The most creative I've seen so far.
  Photographer found comment helpful.
02/06/2008 10:14:49 AM
What a great idea! You should send it to Heinz!
  Photographer found comment helpful.
02/06/2008 09:59:19 AM
very good, great imagionation. Nice one!!
  Photographer found comment helpful.
02/06/2008 09:45:05 AM
You put a lot of effort making this shot. Voting 8.
  Photographer found comment helpful.
02/06/2008 09:44:27 AM
Absolutely love this shot!
  Photographer found comment helpful.
02/06/2008 09:42:34 AM
This is an awsome idea.
  Photographer found comment helpful.
02/06/2008 09:37:46 AM
wow this is a really great shot..i like that you can still see the tomatoe with a red back drop..its really intreseting and eye catching.
  Photographer found comment helpful.
02/06/2008 07:59:02 AM
thats pretty great!!! best i have seen
  Photographer found comment helpful.
02/06/2008 07:08:08 AM
Voted this my No1.I don't know if this is an original idea,i live in the UK and i can't say i've ever seen it before,but if it is i hope Mr Heinz gets a look and makes you an offer,great idea and photo.
  Photographer found comment helpful.
02/06/2008 04:59:29 AM
Excellent work in all instances. Guess it's from Shannon. Ribbon material for sure!
  Photographer found comment helpful.
02/06/2008 02:46:30 AM
Clever, creative, wonderful colours. Good work!!
  Photographer found comment helpful.
02/06/2008 01:02:21 AM
Wow! This is an excelent idea and shot! 10
  Photographer found comment helpful.
02/06/2008 12:56:22 AM
Nice!
  Photographer found comment helpful.
02/06/2008 12:36:43 AM
clever!!!!
  Photographer found comment helpful.
02/06/2008 12:19:48 AM
Amazing shot!
  Photographer found comment helpful.


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