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Challenge: Jewelry Advertisement (Advanced Editing IV*)
Camera: Nikon D2X
Location: Montreal, Qc. Canada
Date: Apr 24, 2005
Aperture: 11
ISO: 100
Shutter: 250
Galleries: Advertisement
Date Uploaded: Apr 24, 2005

N/A

Statistics
Place: 5 out of 159
Avg (all users): 6.9438
Avg (commenters): 7.8361
Avg (participants): 6.8020
Avg (non-participants): 7.0405
Views since voting: 7996
Views during voting: 500
Votes: 249
Comments: 76
Favorites: 7 (view)


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AuthorThread
09/30/2005 08:52:53 AM
Very cool shot. I like the crop of it and the minimal color. That guy has great hair!!! Profiles are one of my favorite portrait styles.
09/30/2005 12:07:07 AM
This should've placed first. By far the most "advertisement" looking.
08/11/2005 12:43:07 AM
Great shot! Are you happy with your D2X?
05/04/2005 12:24:19 AM
hey i didnt know you could take photos of anything besides naked women :-)

glad to see you return after a few months absense in the challenges.
05/03/2005 09:20:23 AM
This shot is wonderful! The idea of the watch as a detail is a very good thought! Perfect highlights and the particular light on the neck make it extremely sensual! Compliments! :)
  Photographer found comment helpful.
05/02/2005 02:48:08 PM
Hey Martin: Congratulations on your 5th placing with this ad agency style advertising splash. Great tonal values and exciting lighting.
  Photographer found comment helpful.
05/02/2005 01:52:05 PM
Congratulations on the 5th, though I was hoping this would ribbon!
Pretty neat that you did this with yourself and a timer, and still got such an excellent posed-model like look to it. I really like the mood in this shot... more than just the object, it also suggests the kind of person who ought to wear it... great work!
  Photographer found comment helpful.
05/02/2005 08:32:04 AM
You did well but I am really surprised you didn't ribbon!
05/02/2005 08:01:07 AM
And here I was hoping you'd get your traditional 4th place! Darnit!!! ;-)

Awsome shot my friend!!! :-)
05/02/2005 07:39:34 AM
it's a great shot, martin ... very professional
05/02/2005 02:11:56 AM
Thanks for all the kind comments about this shot.

It's been a while since I submited anything to DPC. I've been extremely busy with my career and had less time to work my way in DPC challenges. The jewelry challenge inspired me to do this shot, and I thought it would be nice to submit something other than what DPCers are used to see me submit. It's kind of my way to say "hey, I can do other stuff too you know! ;-)".
I suspected that the majority of entries would be closeups of jewels, so I wanted to depart from that idea and try to use suggestive advertising. The idea was to create a feeling that the viewer would associate with the product. The downside to this technique is, in this occasion, a much smaller product shot and (especially on DPC at 640 pixels resolution) a high loss of jewel detail.

This is actually an autoportrait. So thanks girls for all the nice comments about the model! ;-)

It was extremely frustrating to shoot on a timer. I hated it because I didn't have control on the composition; I shot large and cropped after. I did about 75 shots, many of them facing the camera, some of them on the side like this. I went for the shot that suggested movement in it.

I'm happy with the lighting. This is pretty much what I had in mind when I visuallized the shot. This was simple to light:
- Main light source 1 meter to the right, half a meter forward. 4 foot soft box with grid on it (so the light does not affect the bgr.)
- second lightsource facing down on the lower left part of the bgr. A 30o grid ensures that the light does not affect too much of the bgr.

Post editing:
- Cropping.
- unsharp mask.
- slight level correction.
- slight color adjustment to give more yellowish tint to skin tone.
- some burning in the right bgr and around the watch.
- minor healing in on the skin in the face.
- doged a littlebit to whiten the eyes.
- added text.

Thank you to everyone who voted on this challenge, and to everyone who took the time to write comments. I appreciate it.

Take care!

Martin

Message edited by author 2005-05-02 02:14:28.
05/02/2005 01:18:00 AM
where are the girls?
im just kidding. excellent shot. for some reason when i saw the thumbnail in the challenge your name came to mind. guess i kinda recongnised you from the thumb in your profile or self-portrait.
very good work
 Comments Made During the Challenge
05/01/2005 11:39:38 PM
Excellent us of model and keeping jewelry low key.
05/01/2005 11:02:46 PM
One of my favorites, I know that most shots have the piece of jewerly highlighted alot bigger, but this is just so well done, nice Model and great shot--- 10
  Photographer found comment helpful.
05/01/2005 10:32:48 PM
I like the way you set up the letters to ac·centuate the watch
  Photographer found comment helpful.
05/01/2005 10:01:28 PM
I have seen ads that look simialr to this and you did a nice job composing this shot and lighting it. In my opinion, the watch is too far to the right and is easily lost. (6)
  Photographer found comment helpful.
05/01/2005 10:39:31 AM
Outstanding! I feel like I'm reading SI or US News. Definitely advertisement material and belies a very talented photographer behind the lens.
  Photographer found comment helpful.
05/01/2005 10:36:03 AM
One of the more inventive uses of text in this challenge and a wonderfully professional shot, at that. It looks ripped from the pages of some overly glossy magazine. Good luck and nice hair.
  Photographer found comment helpful.
04/30/2005 05:56:33 PM
Very Cool shot! Love the lighting and gradiated background! compliments the watch! Bumping up again!
  Photographer found comment helpful.
04/30/2005 03:03:23 PM
Can't tell that you are "selling' the watch.
04/30/2005 01:00:33 PM
This is a great shot of the model who appears to be on the move. But the placement of the watch and the ad copy seems to be more of an after thought than by design.
04/30/2005 03:11:15 AM
I love this one. It is beautifully lit, and makes a rational virtue of understating both the watch and the copy in a way that's entirely appropriate to the perceived marketing thrust; men who don't care about flash and value substance. I hope this does well. I'm afraid the voters may see "not enough jewelry" and score it down for that, but I think it's terrific.
  Photographer found comment helpful.
04/30/2005 02:51:41 AM
great image 9
04/29/2005 11:39:43 PM
killer lighting and background. I like the subtlety. while this image is not in-your-face in the way many advertisements are, it is still direct and its product is clear. I can easily imagine this being in a magazine. the one thing I might want to change would be that I'd try burning in the hand a bit, to put more emphasis on the wrist and watch. (8)
  Photographer found comment helpful.
04/29/2005 11:21:14 PM
How did you get Tom Cruise to model? : ) Very nicely done.
  Photographer found comment helpful.
04/29/2005 10:43:15 PM
Unique approach, nice layout. A definite rugged appeal. 7
  Photographer found comment helpful.
04/29/2005 08:25:20 PM
love this ad,
  Photographer found comment helpful.
04/29/2005 07:59:12 PM
Very very professional looking . Excellent concept and very well executed!
  Photographer found comment helpful.
04/29/2005 05:13:58 PM
nice shot, i really like the composition (8).
  Photographer found comment helpful.
04/29/2005 04:16:49 PM
One of my favorite compositions, very striking image.
  Photographer found comment helpful.
04/29/2005 02:06:01 PM
Professional Looking
04/29/2005 01:47:41 PM
Good stock piece. Tatoo is a cool addition. Background/lighting woud be improved if the model was moved out onto the outback.
  Photographer found comment helpful.
04/29/2005 06:09:22 AM
excellent - very easy to imagine this in a magazine, the only slight issue would be that the word 'outback' looks a little too flat
  Photographer found comment helpful.
04/29/2005 04:28:18 AM
Great shot! Definate billboard quality!
  Photographer found comment helpful.
04/29/2005 12:35:04 AM
I really like this shot. Even though the watch is not the center of focus you definately know its there. The lighting is superb, excellent profile. One of my top picks. I am still un-decided about the crop, I'm thinking I would like to see it not so tight on the top...but do understand that in a 640x640 challenge that if you cropped it any less that the watch would become smaller and you might lose people around DPC.
  Photographer found comment helpful.
04/28/2005 07:05:13 PM
Great lighting, mood, tone, crispness, and composition. This would work great as a watch advertisement, imo. I hope you didn't suffer because the watch wasn't shot macro-style. (9)
  Photographer found comment helpful.
04/28/2005 05:35:07 PM
This works on the level that you have linked a lifestyle with your product very well but I guess that the manufacturers woulddemand their product be displayed more centrally and at a larger size.
  Photographer found comment helpful.
04/28/2005 05:26:57 PM
Really nice, no OVERBEARING text, beautiful light, I like the implied action...to me this says "this is a busy man who needs a proper watch, not some pretty bauble, he needs a watch that can stand a bit of "toughness"...I get all of this from this very picture, it is also one of the few pictures that has remained in my mind after my initial voting, very effective. If this doesn't win, or at least get a ribbon...well...that would be ridiculous.
  Photographer found comment helpful.
04/28/2005 04:36:57 PM
nice shot. 9
04/28/2005 08:43:39 AM
Excellent composition and ligthing. Shadows on model and good lighting of the watch makes this picture work.
  Photographer found comment helpful.
04/28/2005 01:14:26 AM
Outstanding photo. Well composed, captured and executed. Unique in a very positive way. Understated focus on the watch is dynamite. Text on wrist and below watch fits perfectly. If this doesn't ribbon, I'll be well and truly disappointed in DPC voters.
  Photographer found comment helpful.
04/27/2005 10:28:08 PM
Not sure if I'm rating your model a 10 or the watch. lol But seriously, a lovely shot and effective advertisement. 10
  Photographer found comment helpful.
04/27/2005 03:18:38 PM
Not as original as some of the others but well composed and shot. More emphasis on the product is needed, (if you had to put the brand name on his hand like that, you probably already knew the watch needed to be better featured.) Negative space is excellent and would allow easy text expansion. The text you placed is well done (except for the hand) but would need more contrast to stand out more.
04/27/2005 01:23:38 PM
excellent photo in any other challenge i would have given you a 9 or 10... but for this challenge i would have liked a closer crop of just the hands and watch. my suggestion would have been just above the shoulder as the top edge and just left of the lower hand as the left edge. 8
  Photographer found comment helpful.
04/27/2005 11:33:08 AM
This photo is good enough for a magazine. I love the layout. I gave it a 10.
  Photographer found comment helpful.
04/27/2005 10:10:02 AM
Dark face makes attn go to watch and OUTBACK word mark. So nice work! Advertising done effectively. 10
  Photographer found comment helpful.
04/26/2005 10:01:34 PM
Strong Imagery. Beautiful Photo. Great break from sparkles and gloss.
  Photographer found comment helpful.
04/26/2005 07:47:22 PM
This is good. I could imagine turning a mag page and seeing this. Good posture, looks like hes going somewhere. Nice choice of font and text. Very minimal is very effective. This is in my top ten. Good Job
  Photographer found comment helpful.
04/26/2005 05:42:44 PM
Very clever use of text!
The bright hand leads your eye into where the person should be looking, great work man.
  Photographer found comment helpful.
04/26/2005 04:48:08 PM
nice job...this is an incredibly striking ad....the model makes you want to know whats going on....makes you search....i only wonder if i didnt inow it was a jewelry ad would i have found the product....maybe converting it to b/w and having the watch in color....again this is just one photographers opinion
  Photographer found comment helpful.
04/26/2005 03:20:39 PM
Nice use of text
04/26/2005 01:49:41 PM
Very striking image. The lighting is great. I like the cropping and love the tattoo on his wrist. My only nit - I'd remove the word "watch". I don't think it adds anything. Still this is a 10 for me.
  Photographer found comment helpful.
04/26/2005 01:28:33 PM
Neat idea. I like the composition.
04/26/2005 10:10:38 AM
Nice shot. The lettering on the hand doesn't do much for me.
  Photographer found comment helpful.
04/26/2005 07:55:28 AM
Interesting placement of the text, nice lighting, but not enough details, I feel, for the singular object of the ad. Outback also brings to mind something rough and wild, which the watch doesn't seem to project. I'll do a 7, just because I do think this is a nicely taken shot.
  Photographer found comment helpful.
04/26/2005 02:48:08 AM
beautiful, ribbon
04/25/2005 11:16:47 PM
This is great! Love the whole feel of the model's look, dress, and the way you put the name on his hand. I really like this one a lot! Good luck!
  Photographer found comment helpful.
04/25/2005 06:51:57 PM
This belongs in GQ magazine! Great composition, movement, good shadow use and I like the way you used the logo on wrist and variations of the grey and black tones; they contrast nicely with the skin of model ....9
  Photographer found comment helpful.
04/25/2005 06:43:28 PM
There's something really cool about this shot. It works well by using all the elemets in the image. I think they all are in the right places, if I can put it that way. Also, you have presented it nicely.
  Photographer found comment helpful.
04/25/2005 05:59:48 PM
Very nice Ad! Composition is appealing and strong. I can feel the energy and attitude of the 'trekker' as he moves away. Nice look on his face as well. Lighting is cool, if only a tiny bit too directional. The choice of grey background is a good idea as it gives the watch more power as well. I'd wished for a slightly 'closer' shot since we don't see the watch that much. The writing on the wrist is another great touch, as well as the - Watch - beneath it. Great work! 9
  Photographer found comment helpful.
04/25/2005 04:05:59 PM
This entry has a lot of style and I think one of the best use of lighting of the entries in this composition. The focus and detail is excellent and the post processing is clean without distracting artifacts.

The composition features the watch near the lower right edge which I think is unfortunate given that this is an advertisement challenge and the watch does not occupy a prominent enough location or size.
  Photographer found comment helpful.
04/25/2005 02:44:26 PM
Keep the watch I'll take the hunk! :)
  Photographer found comment helpful.
04/25/2005 01:40:45 PM
Superb quality ! Great pose and wonderful lighting.
  Photographer found comment helpful.
04/25/2005 01:28:33 PM
i think you shouldve used just the hand and watch because i had to look for the jewelry
  Photographer found comment helpful.
04/25/2005 01:28:31 PM
Looks like it could be in a magazine for sure, good job.
  Photographer found comment helpful.
04/25/2005 12:55:13 PM
A very good composition but a little more detail is left wanting from the product. However, the image has strength and great tonal values. Bumping up.
  Photographer found comment helpful.
04/25/2005 11:29:11 AM
I would have liked to seen more close up of the watch. Lovely colors to the watch and very well done. I gave it a 7.
  Photographer found comment helpful.
04/25/2005 11:21:30 AM
Hmmm.... yumm..... hard to concentrate on the watch, but I found it.... for a moment *s*. (The lighting helped me find it). I don't like the "tatoo" on his wrist, but without it, it would be hard to work out what this ad is for since the watch is such a minor element.
Great looking model, pose, lighting. 7
  Photographer found comment helpful.
04/25/2005 10:59:23 AM
Great photo by itself. Forget about Jewelry Advertisment for a minute. Composition, lighting, focus...all the key elements are right on! I'm mixed as to the value of this photo as an advertisement for jewelry - not much of the jewelry to see. I guess it's all a matter of taste. When I'm buying a watch (which I've done numerous times) I want a little more detail. That's just me. As a photo this should place high with DPC voters. 7 from me. Good luck.
  Photographer found comment helpful.
04/25/2005 10:51:04 AM
This looks very good. Looks like something I'd see in a "real" ad.
  Photographer found comment helpful.
04/25/2005 05:08:30 AM
great photo. I like the way the lighting draws your eyes straight to the watch. v well done.
  Photographer found comment helpful.
04/25/2005 04:49:48 AM
nice image great way of advertising well done 9
  Photographer found comment helpful.
04/25/2005 01:55:36 AM
Good idea, I like it. The watch, in my opinion does not stand out as much as the person wearing it does.
  Photographer found comment helpful.
04/25/2005 12:51:54 AM
would like to see more light on his face...everything else perfecto 9
  Photographer found comment helpful.
04/25/2005 12:41:11 AM
i'd buy one...nice photo..nice composition...gj...8
  Photographer found comment helpful.
04/25/2005 12:16:35 AM
Rugged over all look and feel to this shot. Very appropriate!! I think this really works well. Your lighting is awwwwesome.
  Photographer found comment helpful.


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